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Neville Hobson, ABC Communicator | Blogger | Podcaster | Social Media Strategist London, November 19, 2007 It’s About Enga...
 
Nokia on YouTube:  http://www.youtube.com/watch?v=fBwlpBHl4Cg
<ul><li>Evolution  from read-only to read/write and sharing/giving, aka Web 2.0 </li></ul><ul><li>Disrupting   traditional...
<ul><li>Blogs </li></ul><ul><li>Wikis </li></ul><ul><li>RSS </li></ul><ul><li>Podcasts </li></ul><ul><li>Videocasts / Vlog...
 
 
[Source: Alexa, June 2007, via http://valleywag.com/tech/data-junkie/the-world-map-of-social-networks-273201.php]
 
 
 
 
 
 
 
 
 
 
Your publics are everywhere
<ul><li>From ‘command and control’ to – </li></ul><ul><ul><li>Engage and participate </li></ul></ul><ul><ul><li>Advocate <...
<ul><li>‘ Command and control’ communication  is no longer effective </li></ul><ul><ul><li>If it ever was </li></ul></ul><...
 
<ul><li>Change and opportunity are all around us </li></ul><ul><li>The old communication rules still apply </li></ul><ul><...
Neville Hobson, ABC Phone: +44 7824 33 7000 Email: [email_address] Blog: www.nevillehobson.com   Podcast: www.forimmediate...
Copyright applies to this document - some rights reserved. This work is licensed under a Creative Commons Attribution-Nonc...
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Neville Hobson Presentation for Spider Event

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  • Copyright 2007 Neville Hobson, ABC. Some rights reserved.
  • Transcript of "Neville Hobson Presentation for Spider Event"

    1. 1. Neville Hobson, ABC Communicator | Blogger | Podcaster | Social Media Strategist London, November 19, 2007 It’s About Engagement
    2. 3. Nokia on YouTube: http://www.youtube.com/watch?v=fBwlpBHl4Cg
    3. 4. <ul><li>Evolution from read-only to read/write and sharing/giving, aka Web 2.0 </li></ul><ul><li>Disrupting traditional businesses and models </li></ul><ul><li>New companies, new ideas, new behaviours appearing to leverage the shifts </li></ul>
    4. 5. <ul><li>Blogs </li></ul><ul><li>Wikis </li></ul><ul><li>RSS </li></ul><ul><li>Podcasts </li></ul><ul><li>Videocasts / Vlogs </li></ul><ul><li>Moblogs </li></ul><ul><li>MMS </li></ul><ul><li>Internet telephony </li></ul><ul><li>Social networks </li></ul><ul><li>Virtual communities </li></ul><ul><li>Tools that facilitate: </li></ul><ul><li>Communication </li></ul><ul><li>Engagement </li></ul><ul><li>Transparency </li></ul><ul><li>Trust </li></ul><ul><li>Tool that are: </li></ul><ul><li>Complementary to traditional communication activities </li></ul><ul><li>Used by organizations who recognize the social characteristics of effective communication </li></ul>
    5. 8. [Source: Alexa, June 2007, via http://valleywag.com/tech/data-junkie/the-world-map-of-social-networks-273201.php]
    6. 16.
    7. 18.
    8. 21. Your publics are everywhere
    9. 22. <ul><li>From ‘command and control’ to – </li></ul><ul><ul><li>Engage and participate </li></ul></ul><ul><ul><li>Advocate </li></ul></ul><ul><ul><li>Influence and persuade </li></ul></ul><ul><ul><li>Informal and conversational </li></ul></ul><ul><ul><li>Build genuine community </li></ul></ul>
    10. 23. <ul><li>‘ Command and control’ communication is no longer effective </li></ul><ul><ul><li>If it ever was </li></ul></ul><ul><li>Employ social media because you no longer have a choice </li></ul><ul><ul><li>Message control has already shifted away from you </li></ul></ul><ul><li>Combine the new with the traditional </li></ul>
    11. 25. <ul><li>Change and opportunity are all around us </li></ul><ul><li>The old communication rules still apply </li></ul><ul><ul><li>Define objectives </li></ul></ul><ul><ul><li>Figure out how to achieve objectives </li></ul></ul><ul><ul><li>Execute </li></ul></ul><ul><ul><li>Measure results </li></ul></ul><ul><ul><li>Rinse and repeat as required </li></ul></ul><ul><li>Use the appropriate tools for the job </li></ul><ul><li>It’s about business – and communication – not technology </li></ul>
    12. 26. Neville Hobson, ABC Phone: +44 7824 33 7000 Email: [email_address] Blog: www.nevillehobson.com Podcast: www.forimmediaterelease.biz Skype: nevonskype Twitter: www.twitter.com/jangles Jaiku: jangles.jaiku.com 2 nd Life: Jangles Junot Thank You!
    13. 27. Copyright applies to this document - some rights reserved. This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 License. Details: http://creativecommons.org/licenses/by-nc-sa/3.0/
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