Your SlideShare is downloading. ×
0
Neville Hobson Presentation for Spider Event
Neville Hobson Presentation for Spider Event
Neville Hobson Presentation for Spider Event
Neville Hobson Presentation for Spider Event
Neville Hobson Presentation for Spider Event
Neville Hobson Presentation for Spider Event
Neville Hobson Presentation for Spider Event
Neville Hobson Presentation for Spider Event
Neville Hobson Presentation for Spider Event
Neville Hobson Presentation for Spider Event
Neville Hobson Presentation for Spider Event
Neville Hobson Presentation for Spider Event
Neville Hobson Presentation for Spider Event
Neville Hobson Presentation for Spider Event
Neville Hobson Presentation for Spider Event
Neville Hobson Presentation for Spider Event
Neville Hobson Presentation for Spider Event
Neville Hobson Presentation for Spider Event
Neville Hobson Presentation for Spider Event
Neville Hobson Presentation for Spider Event
Neville Hobson Presentation for Spider Event
Neville Hobson Presentation for Spider Event
Neville Hobson Presentation for Spider Event
Neville Hobson Presentation for Spider Event
Neville Hobson Presentation for Spider Event
Neville Hobson Presentation for Spider Event
Neville Hobson Presentation for Spider Event
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Neville Hobson Presentation for Spider Event

876

Published on

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
876
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Copyright 2007 Neville Hobson, ABC. Some rights reserved.
  • Transcript

    1. Neville Hobson, ABC Communicator | Blogger | Podcaster | Social Media Strategist London, November 19, 2007 It’s About Engagement
    2.  
    3. Nokia on YouTube: http://www.youtube.com/watch?v=fBwlpBHl4Cg
    4. <ul><li>Evolution from read-only to read/write and sharing/giving, aka Web 2.0 </li></ul><ul><li>Disrupting traditional businesses and models </li></ul><ul><li>New companies, new ideas, new behaviours appearing to leverage the shifts </li></ul>
    5. <ul><li>Blogs </li></ul><ul><li>Wikis </li></ul><ul><li>RSS </li></ul><ul><li>Podcasts </li></ul><ul><li>Videocasts / Vlogs </li></ul><ul><li>Moblogs </li></ul><ul><li>MMS </li></ul><ul><li>Internet telephony </li></ul><ul><li>Social networks </li></ul><ul><li>Virtual communities </li></ul><ul><li>Tools that facilitate: </li></ul><ul><li>Communication </li></ul><ul><li>Engagement </li></ul><ul><li>Transparency </li></ul><ul><li>Trust </li></ul><ul><li>Tool that are: </li></ul><ul><li>Complementary to traditional communication activities </li></ul><ul><li>Used by organizations who recognize the social characteristics of effective communication </li></ul>
    6.  
    7.  
    8. [Source: Alexa, June 2007, via http://valleywag.com/tech/data-junkie/the-world-map-of-social-networks-273201.php]
    9.  
    10.  
    11.  
    12.  
    13.  
    14.  
    15.  
    16.  
    17.  
    18.  
    19. Your publics are everywhere
    20. <ul><li>From ‘command and control’ to – </li></ul><ul><ul><li>Engage and participate </li></ul></ul><ul><ul><li>Advocate </li></ul></ul><ul><ul><li>Influence and persuade </li></ul></ul><ul><ul><li>Informal and conversational </li></ul></ul><ul><ul><li>Build genuine community </li></ul></ul>
    21. <ul><li>‘ Command and control’ communication is no longer effective </li></ul><ul><ul><li>If it ever was </li></ul></ul><ul><li>Employ social media because you no longer have a choice </li></ul><ul><ul><li>Message control has already shifted away from you </li></ul></ul><ul><li>Combine the new with the traditional </li></ul>
    22.  
    23. <ul><li>Change and opportunity are all around us </li></ul><ul><li>The old communication rules still apply </li></ul><ul><ul><li>Define objectives </li></ul></ul><ul><ul><li>Figure out how to achieve objectives </li></ul></ul><ul><ul><li>Execute </li></ul></ul><ul><ul><li>Measure results </li></ul></ul><ul><ul><li>Rinse and repeat as required </li></ul></ul><ul><li>Use the appropriate tools for the job </li></ul><ul><li>It’s about business – and communication – not technology </li></ul>
    24. Neville Hobson, ABC Phone: +44 7824 33 7000 Email: [email_address] Blog: www.nevillehobson.com Podcast: www.forimmediaterelease.biz Skype: nevonskype Twitter: www.twitter.com/jangles Jaiku: jangles.jaiku.com 2 nd Life: Jangles Junot Thank You!
    25. Copyright applies to this document - some rights reserved. This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 License. Details: http://creativecommons.org/licenses/by-nc-sa/3.0/

    ×