Neville Hobson Presentation for Spider Event
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  • Copyright 2007 Neville Hobson, ABC. Some rights reserved.

Neville Hobson Presentation for Spider Event Neville Hobson Presentation for Spider Event Presentation Transcript

  • Neville Hobson, ABC Communicator | Blogger | Podcaster | Social Media Strategist London, November 19, 2007 It’s About Engagement
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  • Nokia on YouTube: http://www.youtube.com/watch?v=fBwlpBHl4Cg
    • Evolution from read-only to read/write and sharing/giving, aka Web 2.0
    • Disrupting traditional businesses and models
    • New companies, new ideas, new behaviours appearing to leverage the shifts
    • Blogs
    • Wikis
    • RSS
    • Podcasts
    • Videocasts / Vlogs
    • Moblogs
    • MMS
    • Internet telephony
    • Social networks
    • Virtual communities
    • Tools that facilitate:
    • Communication
    • Engagement
    • Transparency
    • Trust
    • Tool that are:
    • Complementary to traditional communication activities
    • Used by organizations who recognize the social characteristics of effective communication
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  • [Source: Alexa, June 2007, via http://valleywag.com/tech/data-junkie/the-world-map-of-social-networks-273201.php]
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  • Your publics are everywhere
    • From ‘command and control’ to –
      • Engage and participate
      • Advocate
      • Influence and persuade
      • Informal and conversational
      • Build genuine community
    • ‘ Command and control’ communication is no longer effective
      • If it ever was
    • Employ social media because you no longer have a choice
      • Message control has already shifted away from you
    • Combine the new with the traditional
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    • Change and opportunity are all around us
    • The old communication rules still apply
      • Define objectives
      • Figure out how to achieve objectives
      • Execute
      • Measure results
      • Rinse and repeat as required
    • Use the appropriate tools for the job
    • It’s about business – and communication – not technology
  • Neville Hobson, ABC Phone: +44 7824 33 7000 Email: [email_address] Blog: www.nevillehobson.com Podcast: www.forimmediaterelease.biz Skype: nevonskype Twitter: www.twitter.com/jangles Jaiku: jangles.jaiku.com 2 nd Life: Jangles Junot Thank You!
  • Copyright applies to this document - some rights reserved. This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 License. Details: http://creativecommons.org/licenses/by-nc-sa/3.0/