Neville Hobson, ABC Communicator | Blogger | Podcaster | Social Media Strategist London, November 19, 2007 It’s About Engagement

Nokia on YouTube: http://www.youtube.com/watch?v=fBwlpBHl4Cg

Evolution from read-only to read/write and sharing/giving, aka Web 2.0 Disrupting traditional businesses and models New companies, new ideas, new behaviours appearing to leverage the shifts

Evolution from read-only to read/write and sharing/giving, aka Web 2.0

Disrupting traditional businesses and models

New companies, new ideas, new behaviours appearing to leverage the shifts

Blogs Wikis RSS Podcasts Videocasts / Vlogs Moblogs MMS Internet telephony Social networks Virtual communities Tools that facilitate: Communication Engagement Transparency Trust Tool that are: Complementary to traditional communication activities Used by organizations who recognize the social characteristics of effective communication

Blogs

Wikis

RSS

Podcasts

Videocasts / Vlogs

Moblogs

MMS

Internet telephony

Social networks

Virtual communities

Tools that facilitate:

Communication

Engagement

Transparency

Trust

Tool that are:

Complementary to traditional communication activities

Used by organizations who recognize the social characteristics of effective communication

[Source: Alexa, June 2007, via http://valleywag.com/tech/data-junkie/the-world-map-of-social-networks-273201.php]

Your publics are everywhere

From ‘command and control’ to – Engage and participate Advocate Influence and persuade Informal and conversational Build genuine community

From ‘command and control’ to –

Engage and participate

Advocate

Influence and persuade

Informal and conversational

Build genuine community

‘ Command and control’ communication is no longer effective If it ever was Employ social media because you no longer have a choice Message control has already shifted away from you Combine the new with the traditional

‘ Command and control’ communication is no longer effective

If it ever was

Employ social media because you no longer have a choice

Message control has already shifted away from you

Combine the new with the traditional

Change and opportunity are all around us The old communication rules still apply Define objectives Figure out how to achieve objectives Execute Measure results Rinse and repeat as required Use the appropriate tools for the job It’s about business – and communication – not technology

Change and opportunity are all around us

The old communication rules still apply

Define objectives

Figure out how to achieve objectives

Execute

Measure results

Rinse and repeat as required

Use the appropriate tools for the job

It’s about business – and communication – not technology

Neville Hobson, ABC Phone: +44 7824 33 7000 Email: [email_address] Blog: www.nevillehobson.com Podcast: www.forimmediaterelease.biz Skype: nevonskype Twitter: www.twitter.com/jangles Jaiku: jangles.jaiku.com 2 nd Life: Jangles Junot Thank You!

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