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Social Media Use: Personal vs Professional

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J
Janice Xu

How do individuals and organizations use social media differently? How can we use social media effectively in the context of current digital culture?

Social Media
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Social Media Use: Personal and Professional Janice H. Xu Holy Family University
Digital Culture Context • Microsoft study: average human attention span dropped from 12 seconds (2000) to 8 seconds (2015) • Multi-tasking ability drastically improved • Pew Research: six in ten Americans often access news from mobile devices
Types of online activities 1. Consuming 2. Participating 3. Producing original content
Types of online activities 1.Majority of users just consumes the online contents posted by others. 2. Some engage in user-to-user interactions and user-to-content interactions (ranking the content and posting comments) 3. A small portion of users creates online contents including text, images, audio and video.
Puppy too friendly for police academy … “did not display the necessary aptitude for a life on the front line”
Got new role at Queensland Governor’s house
Social media Communication Objectives •Discover new ideas and trends. •Connect with existing and new audiences in deeper ways. •Bring attention and traffic to your work. •Build, craft and enhance your brand.
Professional & Business Use of Social Media •Share •Optimize •Manage •Engage
Social Media Use: Personal vs Professional

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Social Media Use: Personal vs Professional

  • 1. Social Media Use: Personal and Professional Janice H. Xu Holy Family University
  • 2. Digital Culture Context • Microsoft study: average human attention span dropped from 12 seconds (2000) to 8 seconds (2015) • Multi-tasking ability drastically improved • Pew Research: six in ten Americans often access news from mobile devices
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  • 6. Types of online activities 1. Consuming 2. Participating 3. Producing original content
  • 7. Types of online activities 1.Majority of users just consumes the online contents posted by others. 2. Some engage in user-to-user interactions and user-to-content interactions (ranking the content and posting comments) 3. A small portion of users creates online contents including text, images, audio and video.
  • 8. Puppy too friendly for police academy … “did not display the necessary aptitude for a life on the front line”
  • 9. Got new role at Queensland Governor’s house
  • 10. Social media Communication Objectives •Discover new ideas and trends. •Connect with existing and new audiences in deeper ways. •Bring attention and traffic to your work. •Build, craft and enhance your brand.
  • 11. Professional & Business Use of Social Media •Share •Optimize •Manage •Engage