The document discusses WiFi consulting services offered by Maravedis Inc. including three modules: 1) WiFi business modeling to evaluate business opportunities, 2) network and vendor selection, and 3) business and deployment issues. It then provides biographies of Maravedis' consulting team members located around the world. The document is copyrighted and confidential material for Maravedis clients.
3. Client Confidential- Maravedis Inc copyright
ALl rights reseerved 2013
3
• Business
Modelling
Tool
Module 1
• Network &
Vendor
Selection
Module 2
• Business &
Deployment IssuesModule 3
WiFi Consulting Services
4. •
Module 1: WiFi Business Model
End-to-end techno-economic modelling framework
Model services, data usage, device & network
technology, revenues, network builds,
CAPEX/OPEX, cash flow, KPIs, & much more
Results: Precise valuation of your seamless carrier
Wi-Fi business opportunity
Client Confidential- Maravedis Inc copyright
ALl rights reseerved 2013
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5. Module 2: Network & Vendor Selection
Preliminary Network Plan
Costing and Vendor Recommendation
Final end-to-end Network Plan
Final Vendor selection
RFP/RFQ submissions and evaluations
Client Confidential- Maravedis Inc copyright
ALl rights reseerved 2013
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6. Module 3: Business & Deployment Issues
• How to avoid building a network that is not flexible
or scalable
• Why real estate (commercial and public) are your
#1 key to success?
• What key area of your business to in source versus
outsource?
• Which core system to consider running with a cloud
service provider?
•Unlimited or limited downloads, speed caps,
content filtering do’s and don’ts
Client Confidential- Maravedis Inc copyright
ALl rights reseerved 2013
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9. Carrier Wi-Fi & Wi-Fi offload:
New opportunities for service providers
By Claus Hetting
Senior consultant & analyst
Maravedis-Rethink October 2013
Copyright HETTING Consulting 2013 9
10. 1 GB
3 GB
Wi-Fi proportion
of smartphone
traffic
Mobile data
proportion of
smartphone
traffic
Business
opportunity
Why is seamless Wi-Fi offload a
mass-market business opportunity?
Users prefer Wi-Fi over cellular (50%+)
Today, EAP-SIM based Wi-Fi is seamless
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Because you can now offer seamless carrier-grade Wi-Fi services to the
preferred mass-market device – wholesale or otherwise
11. Why carrier Wi-Fi is the right choice
11
• The bad news:
• Low growth or even declining ARPUs and revenues for MNOs
• More and more data is offloaded to unmonetized Wi-Fi
• Licensed spectrum is becoming increasingly scarce
• Building high-capacity networks is CAPEX-intensive
• The good news:
• Seamless carrier Wi-Fi technology is here today
• Carrier Wi-Fi network cost is less than half mobile network costs
• Many venues/areas are underserved by any wireless service
• Carrier Wi-Fi with offload is a real business opportunity
12. What is Wi-Fi ‘seamlessness’
and why is it important?
12
• Zero user interaction required on the Wi-Fi device (SIM or non-SIM)
• No captive Wi-Fi portal, no credit cards, no logon, no passwords
• “Cellular-like” user experience
• Connect immediately & automatically to available Wi-Fi networks
• Seamless handover to other Wi-Fi networks (Hotspot 2.0)
• Seamless handover between mobile and Wi-Fi networks (ANDSF)
• Pay conveniently via your cable company or mobile services bill
13. Where is the 3 GB of Wi-Fi traffic?
13
At HOME (cablecos)
Opportunity using ’homespots’
At the OFFICE (enterprise)
Future opportunity for roaming
HIGH-DENSITY PLACES OF CONGREGATION
Shopping, transport, many other venues
Opportunity for new carrier Wi-Fi build
Opportunity for wholesale Wi-Fi capacity sales to MNOs
15. What do consumers really want?
15
• High-speed wireless connectivity
Solution: Carrier-grade 802.11n (802.11ac) delivers 30+ Mbps per user
• Services for all wireless devices (SIM & non-SIM)
Solution: EAP-SIM for smartphones & (extended to) non-SIM devices
• Seamless experience with zero device interaction
Solution: Hotspot 2.0, EAP-SIM authentication, & intelligent connectivity clients
• Excellent indoor services at home, office, everywhere else
Solution: Professional carrier-grade Wi-Fi & public access ‘homespots’
• Low wireless data services cost
Solution: Carrier-grade Wi-Fi is 50% less costly to deploy than LTE
• Wide service footprint
Solution: Build, aggregate, & partner with MNOs, cablecos, aggregators
16. What are the carrier Wi-Fi & Wi-Fi
offload business models?
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Direct seamless WISP services to consumers
• Paid subscription or ad-hoc services on own/aggregated Wi-Fi footprint
• Paid national & international Wi-Fi roaming with Hotspot 2.0
• Free service for competitive advantage & customer retention
• Single or multiple Wi-Fi devices (SIM or non-SIM)
Wholesale Wi-Fi offload to MNOs, MVNOs, cable companies, WISPs
• Per GB wholesale capacity where it matters (high-density areas)
• Fee per connected Wi-Fi offload user per month
• Seamless handover between mobile and Wi-Fi (clients, ANDSF)
• Single or multiple Wi-Fi devices (SIM or non-SIM)
• ‘Neutral host’ network model
17. Why mobile services alone
will never be enough: Capacity & costs
Airport:
1,000 smartphone users
50 MB/user in BH
100,000 m2
Peak capacity
need = 110 Mbps
6 x LTE pico eNodeB (10 MHz)
With DAS ≈ 120 Mbps
Cost ≈ $170,000
100 x 802.11n Wi-Fi APs
≈ 100 x 50 Mbps
≈ 5,000 Mbps
Cost ≈ $100,000
Wi-Fi offload:
CAPEX savings ≈ 40%
Capacity gain ≈ 4000%
SIM
Source: HETTING Consulting
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18. So where should you begin?
There’s only one way:
Build a strategy & build a business case
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19. The complete business case model:
• End-to-end techno-economic
modelling framework
• Model services, data usage, device
& network technology, revenues,
network builds, CAPEX/OPEX, cash
flow, KPIs, & much more
Results: Precise valuation of your
seamless carrier Wi-Fi business
opportunity
Copyright 2013 HETTING Consulting
www.hettingconsulting.com
20. .. and join the community!
LinkedIn Group:
’Seamless Wi-Fi Offload’
And remember to connect to me too!
20
21.
22.
23. Wigo is wi-fi free of
wait, complications or
obsticals
MAGNUS JOHANSSON
COO
DigitalWay SA
27. carrier
grade,
operator
agnostic
managed
wi-fi
provider
single managed wi-fi network
multiple unmanaged wi-fi networks
All wi-fi enabled
devices
one operators
postpaid
smartphones
channel
Interference
no access
control
poor coverage
inconsistent
experience
centralized
access control
and channel
management
maximized
coverage
consistent
experience
Our Market Position
The Mobile
Operators
28. A Great Wi-Fi Experience Changes User Behaviors
• MALL A (LARGE):
- A Mall that buys Internet (2Mbps)
- 1AP with coverage only in the food court.
- Unique users per month: 12 k
- Downloads per month: 100 GB
- Most visited web page: Facebook.
• MALL B (SMALL):
• Managed Wi-Fi model.
• Coverage accross the whole mall.
• Unique users per month: 1.5 k
• Download per month: 1 TB (1000 GB)
• Most visited page: Youtube.
30. creating
our own
“blue
ocean…”
…and a
temporary
monopoly
Semi exclusive access to Luz del Sur and
Edenor lamp posts
exclusivity to provide managed
outdoor wi-fi for key municipalities
exclusivity to provide
managed wi-fi inside
key commercial venues
Our Competitive Advantage
32. freemium
premium
wholesale
Prepaid service
Seamless access to en re network
unlimited
Unlimited
Premium
service sponsred by adver ser
one click to register and connect
me limit
Internet
Freemium
service integrated with operators
sim authen ca on
unlimited
Wholesale
Premium
Our Business Model
35. Coverage or Capacity? No its Concurrency
• Ability to support high concurrency within your coverage area is more
important than capacity
• Wi-Fi’s advantage is the capacity m2 it supports and the cost per Mbps to
deploy
• Optimize the Network to Support Video Effectively
Mbps/10m2
36. Monetize and Value Added Services
FREEMIUM
• Social Media Integration
to collect and aggregate
user information
+
• Location aware APs
+
• Integrated with
advertising platform
=
• Ability to offer targeted
hyper local call to action
advertising and other
location based services
WHOLESALE/OFFLOAD
• Flexible platform with ability to
integrate into mobile
operators core and allow for
seamless secure sim
authentication
SIM authentication Server
37. Insource versus outsource considerations
Insource
Out source
Design and
Site selection
Design and site
selection
Design and site
selection
NOC, Monitoring
1st & 2nd level
support
Installation and
site hunting
Installation, site
hunting, co-
location
Installation and
site hunting
Design,
configuration &
optimization, 3rd
level support
Tier 1
providers
Advertising
platform,
social
media
platform,
systems
dependent
on demand
38. Outdoor Root AP
Outdoor Mesh AP
Indoor Mesh AP
5.XMhz Mesh Link
5.XMhz Mesh Link
Outdoor Mesh AP
Dark Fiber
Data Center/Aggregation Node
• IP Core
• Aggregation Router
• Border Routers
• Core Switches
• DNS
• AP Control
• Billing Control
• Access Control (Captive Portal)
• Policy Control
• Deep Packet Inspection (DPI)
• Unified Threat Management
(Firewall, Filtering Virus Control)
• 24/7 monitoring (NOC)
5.XMhz Mesh Link
• Each Outdoor Root AP
supports via mesh
• Two additional
outdoor APs
• One additional
indoor AP
• Each Root AP has a 50Mbps
point to multi point (P2MP)
radio link
• Each P2MP rooftop
base station (BTS)
supports four P2MP
links (200Mbps)
• Each P2MP BTS has
four sectors
(800Mbps)
• Each P2MP BTS is back hauled
by microwave (800Mbps)
• Total of 64 APs supported by
each P2MP four sector rooftop
BTS
• Each Aggregation supports 10
backhaul links
• Each Aggregation Node
connected to Internet via
different routes
Aggregation Node A (10Gbps)
Data Center A
Aggregation Node B (10Gbps)
Data Center B
A B
60m 60m
360m
Our Flexible Network Design
44. watch one 15 second geo contextual video advert…
El video cambia dependiendo
del lugar gracias a la opción 82
Por favor, no cierres esta ventana, de lo contrario, no podremos crear tu cuenta.
¡WIGO es libre gracias a nuestros auspiciadores!
45. Redirected to location specific landing page
Tu cuenta ha sido creada.
Serás redirigido a www.facebook.com/MinkaPeru
47. *fast food chains, coffee shops, restaurants etc.
Malls 9.5 million visitors/month
Municipalities 3 million visitors/month
Hang Outs* 2 million visitors/month
TOTAL 14.5 million visitors/month
**25% carries a smartphone | 50% connects to Wi-Fi | Average 2 connections/month
3.6 million
potential ad
views**
The Advert Market Opportunity