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Mapping Out Agile Product Management - Agile Portugal 2011 - Mack Adams
Mapping Out Agile Product Management - Agile Portugal 2011 - Mack Adams
Mapping Out Agile Product Management - Agile Portugal 2011 - Mack Adams
Mapping Out Agile Product Management - Agile Portugal 2011 - Mack Adams
Mapping Out Agile Product Management - Agile Portugal 2011 - Mack Adams
Mapping Out Agile Product Management - Agile Portugal 2011 - Mack Adams
Mapping Out Agile Product Management - Agile Portugal 2011 - Mack Adams
Mapping Out Agile Product Management - Agile Portugal 2011 - Mack Adams
Mapping Out Agile Product Management - Agile Portugal 2011 - Mack Adams
Mapping Out Agile Product Management - Agile Portugal 2011 - Mack Adams
Mapping Out Agile Product Management - Agile Portugal 2011 - Mack Adams
Mapping Out Agile Product Management - Agile Portugal 2011 - Mack Adams
Mapping Out Agile Product Management - Agile Portugal 2011 - Mack Adams
Mapping Out Agile Product Management - Agile Portugal 2011 - Mack Adams
Mapping Out Agile Product Management - Agile Portugal 2011 - Mack Adams
Mapping Out Agile Product Management - Agile Portugal 2011 - Mack Adams
Mapping Out Agile Product Management - Agile Portugal 2011 - Mack Adams
Mapping Out Agile Product Management - Agile Portugal 2011 - Mack Adams
Mapping Out Agile Product Management - Agile Portugal 2011 - Mack Adams
Mapping Out Agile Product Management - Agile Portugal 2011 - Mack Adams
Mapping Out Agile Product Management - Agile Portugal 2011 - Mack Adams
Mapping Out Agile Product Management - Agile Portugal 2011 - Mack Adams
Mapping Out Agile Product Management - Agile Portugal 2011 - Mack Adams
Mapping Out Agile Product Management - Agile Portugal 2011 - Mack Adams
Mapping Out Agile Product Management - Agile Portugal 2011 - Mack Adams
Mapping Out Agile Product Management - Agile Portugal 2011 - Mack Adams
Mapping Out Agile Product Management - Agile Portugal 2011 - Mack Adams
Mapping Out Agile Product Management - Agile Portugal 2011 - Mack Adams
Mapping Out Agile Product Management - Agile Portugal 2011 - Mack Adams
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Mapping Out Agile Product Management - Agile Portugal 2011 - Mack Adams

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Presentation from Agile Portugal 2011 discussing Product Management in an agile context with a focus on chartering and user story mapping techniques.

Presentation from Agile Portugal 2011 discussing Product Management in an agile context with a focus on chartering and user story mapping techniques.

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  • “It doesn’t matter how good your engineering team is if they are not given something worthwhile to build.”
  • Transcript

    • 1. Mapping out agile product management
      Expanding agile beyonddevelopment
      to maximise agile withindevelopment
      Agile Portugal
      Porto – June 22, 2011
      ADAMS, Mack
      Agile Coach & Senior Program Manager, AXWAY
      Email : madams@axway.com / mack@mackadams.org
      Twitter : @mackaraja
      LinkedIn : http://www.linkedin.com/in/mackcadams
      Blog : http://www.false-deadlines.com
    • 2. Objectives
      Convinceyouthatinvesting in agile beyonddevelopmentwill maximise agile withindevelopment, and contribute to yoursuccesswith building and sellingyourproducts
      Major Themes:
      «Agile & Product Management»
      «Agile Chartering»
      «User Story Mapping»
    • 3. Context
      • French software productscompany
      • 4. Revenue of €208M en 2010
      • 5. B2B Integration, Managed File Transfer, etc.
      • 6. Financial services, healthcare, supplychain, etc.
      • 7. 8 productdevelopment centres
      • 8. France (Paris / Annecy), United States (Redwood City / Phoenix), Germany, Romania, Bulgaria, India
      • 9. 650 people (1800 overall)
    • Differentproductlayers
      Business strategy
      Portfolio
      Vision
      Release
      Iteration
      Item
    • 10. Agile + Product Management
      Proto-typical ‘Agile’ project
      Product Owner = Product Manager
      Complex or distributed project
      Product Owner ≠ Product Manager
      Often, agile solutions come from development, even when they are addressing challenges with product management
      http://www.enthiosys.com/images/A09_ProdMgr_ProdOwner_Dilemma.pdf
    • 11. Agile + Product Management…?
      Market, clients
      Dev teams
    • 12. Role call
      Product Strategist
      Product Marketing Manager
      Product Manager
      Product Owner
      Technical Product Manager
      Requirements/Business Analyst
      Market, clients
      Dev teams
    • 13. Scalability
      Product Manager
      Can support several Product Owners
      Strategic view of the product, market, clients profitability
      Product Owner (or Requirement Analyst)
      Local domain expert in the team and highly available
      Construction of User Stories and focused on the iteration
      «Just enough» documentation
      Documentation does not replace conversations
    • 14. Pragmatic Marketing Framework
    • 15. Adapted Pragmatic Marketing Framework
      http://www.enthiosys.com/images/A09_ProdMgr_ProdOwner_Dilemma.pdf
    • 16. Another PM v PO Perspective
      From Dean Leffingwell: http://scalingsoftwareagility.wordpress.com/2008/01/14/responsibilities-of-agile-product-owner-vs-enterprise-product-manager/
    • 17. Practices for Scaling Lean & Agile Development Larman / Vodde
      http://qconlondon.com/dl/qcon-london-2011/slides/CraigLarman_ScalingLeanAgileLargeMultisiteOrOffshoreDelivery.pdf
    • 18. Agile Chartering
      Business strategy
      Portfolio
      Vision
      Release
      Iteration
      Item
    • 19. Discover a product that is … …valuable, usable and feasible
      “It doesn’t matter how good your engineering team is if they are not given something worthwhile to build.”
    • 20. Elements of Chartering
      Product Vision
      Business case analysis
      Scope & Objectives
      Minimum Marketable Features
      Minimum Viable Product
      User experience
      Architecture
      Organization & processes for the program/project
      Customize to your context
      http://www.pragprog.com/magazines/2010-10/way-of-the-agile-warrior
    • 21. Lightweight, collaborative & visual
      Diverse stakeholders
      R&D, Product Management, Product Marketing, Distribution, Security, Key Clients, etc.
      Collaborative, transparent
      Clarifies expectations & assumptions
      Builds a state of confidence
      Shares difficult decisions
      Format
      Slides, to avoid building heavy documents
      Visual, and as simple as possible
    • 22. N-Date
      N – 2 mths
      Iteration 0
      Select MMFs
      Chartering Roadmap
      N – 1 wk
      N – 2 wk
      N – 3mths
      Dev Team KickOff
      Construct Backlog
      Start Chartering
      User Story Mapping
      Dev Team Kick-Off
      Iterative Cycle
      MMFs selected & prioritized
      Product Vision
    • 23. …Dilbert speaks the truth
    • 24. User Story Mapping
      Created by Jeff Patton
      http://www.agileproductdesign.com
      http://www.cardmapping.com
    • 25. User Story Mapping
      Business Strategy
      Portfolio
      Vision
      Release
      Iteration
      Item
    • 26. User Story Mapping
      • Twodimensionalbacklogthatvisualizes story structure
      • 27. Release planning & story splittingon the story map
      • 28. Focus on incremental and iterativedevelopment
      user
      activity
      time
      task
      Sub-task or
      Task details
      © 2006-2008 Jeff Patton, All rights reserved, www.agileproductdesign.com
    • 29. time
      necessity
      User Story Mapping
      • The backbone of the application is the list of essential activities the application supports
      • 30. The walking skeleton is the software we build that supports the least number of necessary tasks across the full span of functionality
      Backbone
      Walking skeleton
      © 2006-2008 Jeff Patton, All rights reserved, www.agileproductdesign.com
    • 31. User Story Mapping
      time
      necessary
      first release
      less
      optlonal
      second release
      optionality
      third release
      more
      optional
      © 2006-2008 Jeff Patton, All rights reserved, www.agileproductdesign.com
    • 32.
    • 33. Coarse grained estimation, prioritization, team allocation on the map for Program planning
    • 34. | © 2010 Axway | All rights reserved.
      26
      Portfolio Product
      Planning
      • Map multiple product backlogs
      • 35. Assess Architectural & Marketing themes simultaneously
    • User Story Mapping
    • 36. 1, 2, 3…
      Evolve the product management model to support agile development, and vice versa
      Approach to Chartering that is lightweight, collaborative and visual
      User Story Mapping to create and incremental and iterative backlog
    • 37. Mapping out agile product management
      Expanding agile beyonddevelopment
      to maximise agile withindevelopment
      ADAMS, Mack
      Agile Coach & Senior Program Manager, AXWAY
      Email : madams@axway.com / mack@mackadams.org
      Twitter : @mackaraja
      LinkedIn : http://www.linkedin.com/in/mackcadams
      Blog : http://www.false-deadlines.com

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