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Mapping Out Agile Product Management - Agile Portugal 2011 - Mack Adams
Mapping Out Agile Product Management - Agile Portugal 2011 - Mack Adams
Mapping Out Agile Product Management - Agile Portugal 2011 - Mack Adams
Mapping Out Agile Product Management - Agile Portugal 2011 - Mack Adams
Mapping Out Agile Product Management - Agile Portugal 2011 - Mack Adams
Mapping Out Agile Product Management - Agile Portugal 2011 - Mack Adams
Mapping Out Agile Product Management - Agile Portugal 2011 - Mack Adams
Mapping Out Agile Product Management - Agile Portugal 2011 - Mack Adams
Mapping Out Agile Product Management - Agile Portugal 2011 - Mack Adams
Mapping Out Agile Product Management - Agile Portugal 2011 - Mack Adams
Mapping Out Agile Product Management - Agile Portugal 2011 - Mack Adams
Mapping Out Agile Product Management - Agile Portugal 2011 - Mack Adams
Mapping Out Agile Product Management - Agile Portugal 2011 - Mack Adams
Mapping Out Agile Product Management - Agile Portugal 2011 - Mack Adams
Mapping Out Agile Product Management - Agile Portugal 2011 - Mack Adams
Mapping Out Agile Product Management - Agile Portugal 2011 - Mack Adams
Mapping Out Agile Product Management - Agile Portugal 2011 - Mack Adams
Mapping Out Agile Product Management - Agile Portugal 2011 - Mack Adams
Mapping Out Agile Product Management - Agile Portugal 2011 - Mack Adams
Mapping Out Agile Product Management - Agile Portugal 2011 - Mack Adams
Mapping Out Agile Product Management - Agile Portugal 2011 - Mack Adams
Mapping Out Agile Product Management - Agile Portugal 2011 - Mack Adams
Mapping Out Agile Product Management - Agile Portugal 2011 - Mack Adams
Mapping Out Agile Product Management - Agile Portugal 2011 - Mack Adams
Mapping Out Agile Product Management - Agile Portugal 2011 - Mack Adams
Mapping Out Agile Product Management - Agile Portugal 2011 - Mack Adams
Mapping Out Agile Product Management - Agile Portugal 2011 - Mack Adams
Mapping Out Agile Product Management - Agile Portugal 2011 - Mack Adams
Mapping Out Agile Product Management - Agile Portugal 2011 - Mack Adams
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Mapping Out Agile Product Management - Agile Portugal 2011 - Mack Adams

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Presentation from Agile Portugal 2011 discussing Product Management in an agile context with a focus on chartering and user story mapping techniques.

Presentation from Agile Portugal 2011 discussing Product Management in an agile context with a focus on chartering and user story mapping techniques.

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  • “It doesn’t matter how good your engineering team is if they are not given something worthwhile to build.”
  • Transcript

    • 1. Mapping out agile product management<br />Expanding agile beyonddevelopment<br /> to maximise agile withindevelopment<br />Agile Portugal<br />Porto – June 22, 2011<br />ADAMS, Mack<br />Agile Coach & Senior Program Manager, AXWAY<br />Email : madams@axway.com / mack@mackadams.org<br />Twitter : @mackaraja<br />LinkedIn : http://www.linkedin.com/in/mackcadams<br />Blog : http://www.false-deadlines.com<br />
    • 2. Objectives<br />Convinceyouthatinvesting in agile beyonddevelopmentwill maximise agile withindevelopment, and contribute to yoursuccesswith building and sellingyourproducts<br />Major Themes:<br />«Agile & Product Management»<br />«Agile Chartering»<br />«User Story Mapping»<br />
    • 3. Context<br /><ul><li>French software productscompany
    • 4. Revenue of €208M en 2010
    • 5. B2B Integration, Managed File Transfer, etc.
    • 6. Financial services, healthcare, supplychain, etc.
    • 7. 8 productdevelopment centres
    • 8. France (Paris / Annecy), United States (Redwood City / Phoenix), Germany, Romania, Bulgaria, India
    • 9. 650 people (1800 overall)</li></li></ul><li>Differentproductlayers<br />Business strategy<br />Portfolio<br />Vision<br />Release<br />Iteration<br />Item<br />
    • 10. Agile + Product Management<br />Proto-typical ‘Agile’ project<br />Product Owner = Product Manager<br />Complex or distributed project<br />Product Owner ≠ Product Manager<br />Often, agile solutions come from development, even when they are addressing challenges with product management<br />http://www.enthiosys.com/images/A09_ProdMgr_ProdOwner_Dilemma.pdf<br />
    • 11. Agile + Product Management…?<br />Market, clients<br />Dev teams<br />
    • 12. Role call<br />Product Strategist <br />Product Marketing Manager<br />Product Manager<br />Product Owner<br />Technical Product Manager<br />Requirements/Business Analyst<br />Market, clients<br />Dev teams<br />
    • 13. Scalability<br />Product Manager<br />Can support several Product Owners<br />Strategic view of the product, market, clients profitability<br />Product Owner (or Requirement Analyst)<br />Local domain expert in the team and highly available<br />Construction of User Stories and focused on the iteration<br />«Just enough» documentation<br />Documentation does not replace conversations<br />
    • 14. Pragmatic Marketing Framework<br />
    • 15. Adapted Pragmatic Marketing Framework<br />http://www.enthiosys.com/images/A09_ProdMgr_ProdOwner_Dilemma.pdf<br />
    • 16. Another PM v PO Perspective<br />From Dean Leffingwell: http://scalingsoftwareagility.wordpress.com/2008/01/14/responsibilities-of-agile-product-owner-vs-enterprise-product-manager/<br />
    • 17. Practices for Scaling Lean & Agile Development Larman / Vodde<br />http://qconlondon.com/dl/qcon-london-2011/slides/CraigLarman_ScalingLeanAgileLargeMultisiteOrOffshoreDelivery.pdf<br />
    • 18. Agile Chartering<br />Business strategy<br />Portfolio<br />Vision<br />Release<br />Iteration<br />Item<br />
    • 19. Discover a product that is … …valuable, usable and feasible<br />“It doesn’t matter how good your engineering team is if they are not given something worthwhile to build.”<br />
    • 20. Elements of Chartering<br />Product Vision<br />Business case analysis<br />Scope & Objectives<br />Minimum Marketable Features <br />Minimum Viable Product <br />User experience<br />Architecture<br />Organization & processes for the program/project<br />Customize to your context<br />http://www.pragprog.com/magazines/2010-10/way-of-the-agile-warrior<br />
    • 21. Lightweight, collaborative & visual<br />Diverse stakeholders<br />R&D, Product Management, Product Marketing, Distribution, Security, Key Clients, etc.<br />Collaborative, transparent<br />Clarifies expectations & assumptions<br />Builds a state of confidence<br />Shares difficult decisions<br />Format<br />Slides, to avoid building heavy documents<br />Visual, and as simple as possible<br />
    • 22. N-Date<br />N – 2 mths<br />Iteration 0 <br />Select MMFs<br />Chartering Roadmap<br />N – 1 wk<br />N – 2 wk<br />N – 3mths<br />Dev Team KickOff<br />Construct Backlog<br />Start Chartering<br />User Story Mapping<br />Dev Team Kick-Off<br />Iterative Cycle<br />MMFs selected & prioritized<br />Product Vision<br />
    • 23. …Dilbert speaks the truth<br />
    • 24. User Story Mapping<br />Created by Jeff Patton<br />http://www.agileproductdesign.com<br />http://www.cardmapping.com<br />
    • 25. User Story Mapping<br />Business Strategy<br />Portfolio<br />Vision<br />Release<br />Iteration<br />Item<br />
    • 26. User Story Mapping<br /><ul><li>Twodimensionalbacklogthatvisualizes story structure
    • 27. Release planning & story splittingon the story map
    • 28. Focus on incremental and iterativedevelopment</li></ul>user<br />activity<br />time<br />task<br />Sub-task or <br />Task details<br />© 2006-2008 Jeff Patton, All rights reserved, www.agileproductdesign.com<br />
    • 29. time<br />necessity<br />User Story Mapping<br /><ul><li> The backbone of the application is the list of essential activities the application supports
    • 30. The walking skeleton is the software we build that supports the least number of necessary tasks across the full span of functionality</li></ul>Backbone<br />Walking skeleton<br />© 2006-2008 Jeff Patton, All rights reserved, www.agileproductdesign.com<br />
    • 31. User Story Mapping<br />time<br />necessary<br />first release<br />less <br />optlonal<br />second release<br />optionality<br />third release<br />more <br />optional<br />© 2006-2008 Jeff Patton, All rights reserved, www.agileproductdesign.com<br />
    • 32.
    • 33. Coarse grained estimation, prioritization, team allocation on the map for Program planning<br />
    • 34. | © 2010 Axway | All rights reserved. <br />26<br />Portfolio Product <br />Planning<br /><ul><li> Map multiple product backlogs
    • 35. Assess Architectural & Marketing themes simultaneously</li></li></ul><li>User Story Mapping<br />
    • 36. 1, 2, 3…<br />Evolve the product management model to support agile development, and vice versa<br />Approach to Chartering that is lightweight, collaborative and visual<br />User Story Mapping to create and incremental and iterative backlog<br />
    • 37. Mapping out agile product management<br />Expanding agile beyonddevelopment<br /> to maximise agile withindevelopment<br />ADAMS, Mack<br />Agile Coach & Senior Program Manager, AXWAY<br />Email : madams@axway.com / mack@mackadams.org<br />Twitter : @mackaraja<br />LinkedIn : http://www.linkedin.com/in/mackcadams<br />Blog : http://www.false-deadlines.com<br />

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