Mapping Out Agile Product Management - Agile Portugal 2011 - Mack Adams

Mapping out agile product management
Expanding agile beyonddevelopment
to maximise agile withindevelopment
Agile Portugal
Porto – June 22, 2011
ADAMS, Mack
Agile Coach & Senior Program Manager, AXWAY
Email : madams@axway.com / mack@mackadams.org
Twitter : @mackaraja
LinkedIn : http://www.linkedin.com/in/mackcadams
Blog : http://www.false-deadlines.com

Objectives
Convinceyouthatinvesting in agile beyonddevelopmentwill maximise agile withindevelopment, and contribute to yoursuccesswith building and sellingyourproducts
Major Themes:
«Agile & Product Management»
«Agile Chartering»
«User Story Mapping»

Context
French software productscompany
Revenue of €208M en 2010
B2B Integration, Managed File Transfer, etc.
Financial services, healthcare, supplychain, etc.
8 productdevelopment centres
France (Paris / Annecy), United States (Redwood City / Phoenix), Germany, Romania, Bulgaria, India
650 people (1800 overall)

Differentproductlayers
Business strategy
Portfolio
Vision
Release
Iteration
Item

Agile + Product Management
Proto-typical ‘Agile’ project
Product Owner = Product Manager
Complex or distributed project
Product Owner ≠ Product Manager
Often, agile solutions come from development, even when they are addressing challenges with product management
http://www.enthiosys.com/images/A09_ProdMgr_ProdOwner_Dilemma.pdf

Agile + Product Management…?
Market, clients
Dev teams

Role call
Product Strategist
Product Marketing Manager
Product Manager
Product Owner
Technical Product Manager
Requirements/Business Analyst
Market, clients
Dev teams

Scalability
Product Manager
Can support several Product Owners
Strategic view of the product, market, clients profitability
Product Owner (or Requirement Analyst)
Local domain expert in the team and highly available
Construction of User Stories and focused on the iteration
«Just enough» documentation
Documentation does not replace conversations

Pragmatic Marketing Framework

Adapted Pragmatic Marketing Framework
http://www.enthiosys.com/images/A09_ProdMgr_ProdOwner_Dilemma.pdf

Another PM v PO Perspective
From Dean Leffingwell: http://scalingsoftwareagility.wordpress.com/2008/01/14/responsibilities-of-agile-product-owner-vs-enterprise-product-manager/

Practices for Scaling Lean & Agile Development Larman / Vodde
http://qconlondon.com/dl/qcon-london-2011/slides/CraigLarman_ScalingLeanAgileLargeMultisiteOrOffshoreDelivery.pdf

Agile Chartering
Business strategy
Portfolio
Vision
Release
Iteration
Item

Discover a product that is … …valuable, usable and feasible
“It doesn’t matter how good your engineering team is if they are not given something worthwhile to build.”

Elements of Chartering
Product Vision
Business case analysis
Scope & Objectives
Minimum Marketable Features
Minimum Viable Product
User experience
Architecture
Organization & processes for the program/project
Customize to your context
http://www.pragprog.com/magazines/2010-10/way-of-the-agile-warrior

Lightweight, collaborative & visual
Diverse stakeholders
R&D, Product Management, Product Marketing, Distribution, Security, Key Clients, etc.
Collaborative, transparent
Clarifies expectations & assumptions
Builds a state of confidence
Shares difficult decisions
Format
Slides, to avoid building heavy documents
Visual, and as simple as possible

N-Date
N – 2 mths
Iteration 0
Select MMFs
Chartering Roadmap
N – 1 wk
N – 2 wk
N – 3mths
Dev Team KickOff
Construct Backlog
Start Chartering
User Story Mapping
Dev Team Kick-Off
Iterative Cycle
MMFs selected & prioritized
Product Vision

…Dilbert speaks the truth

User Story Mapping
Created by Jeff Patton
http://www.agileproductdesign.com
http://www.cardmapping.com

User Story Mapping
Business Strategy
Portfolio
Vision
Release
Iteration
Item

User Story Mapping
Twodimensionalbacklogthatvisualizes story structure
Release planning & story splittingon the story map
Focus on incremental and iterativedevelopment
user
activity
time
task
Sub-task or
Task details
© 2006-2008 Jeff Patton, All rights reserved, www.agileproductdesign.com

time
necessity
User Story Mapping
The backbone of the application is the list of essential activities the application supports
The walking skeleton is the software we build that supports the least number of necessary tasks across the full span of functionality
Backbone
Walking skeleton

User Story Mapping
time
necessary
first release
less
optlonal
second release
optionality
third release
more
optional

Coarse grained estimation, prioritization, team allocation on the map for Program planning

User Story Mapping

1, 2, 3…
Evolve the product management model to support agile development, and vice versa
Approach to Chartering that is lightweight, collaborative and visual
User Story Mapping to create and incremental and iterative backlog

Mapping out agile product management
Expanding agile beyonddevelopment
to maximise agile withindevelopment
ADAMS, Mack
Agile Coach & Senior Program Manager, AXWAY
Email : madams@axway.com / mack@mackadams.org
Twitter : @mackaraja
LinkedIn : http://www.linkedin.com/in/mackcadams
Blog : http://www.false-deadlines.com

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Mapping Out Agile Product Management - Agile Portugal 2011 - Mack Adams

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