5. We innovate not for the sake of
being different but because it
challenges us to move forward and
shed the old guards of the past
while challenging conventional
wisdom.
10. FAILURE
• For every failure we had we had spreadsheets
that looked awesome.
• “ If anything goes bad then I did it. If anything
goes semi-good then we did it. If anything
goes real good then you did it.”
– Bear Bryant
13. WE NEED:
• More imaginative and courageous
communications
• All we need to do is to write brilliantly,
package it superbly, and to present it in a way
that will captivate, thrill and inspire
17. Social Media and Planned Giving
• Two Years Ago:
• The #1 growing demographic on Facebook
was women age 55 +
• NOW:
• The 74-plus demographic is the fastest
growing demographic among social networks*
*Pew Research Center’s Internet & American Life Project
21. THANK YOU!
• Lynne M. Wester
• @donorguru
• Friend Me!
• Connect with me!
• www.donorrelationsguru.com
• wester@yu.edu
Editor's Notes
Rouseau: A purely voluntary deed is certainly something I like doing. But when the recipient uses it as a claim on further favor and rewards me with hate if I refuse, when he insists on my being his perpetual benefactor just because I initially took pleasure in helping him, then charity becomes burdensome and pleasure vanishes. There is a kind of contract, indeed the most sacred of contracts, between the benefactor and the recipient. These are not explicit conditions but they are the natural consequence of the relationship.
A drunken stranger who comes up to you in the street and rambles on at you, you just want him to get out of the way as soon as possible.
a source of instant connection for adults who live increasingly isolated lives in assisted living facilities and away from their families, often struggling with depression as a result.
