Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Social media for
new entrepreneurs
Bob LeDrew, principal consultant
Causeway Entrepreneurial Opportuni
May 29, 2015
Of course you need
to do social media…
isn’t everyone?
Reasons to do social
• Measurability
• Low tool costs
• The “amplifier”
• Targeting
• Ubiquity
• You KNOW your customers aren’t there
• You can’t make the commitment
• Time
• Energy
• Money
Reasons not to do
social
What to do? What not to do?
Make some choices
• Website
• The hub and spoke model
• Do some things well
• Don’t do everything poorly
Website
Types of tools
• Text
• Image
• Connection
• Audio
• Video
Text-based tools
• Blogs
• Medium
• Twitter
Image-based tools
• Pinterest
• Flickr
• Instagram
Connection-based
tools• Facebook
• LinkedIn
• Ello
• about.me
• Reverbnation
Audio-based tools
• Podcasting
• iTunes
• Bandcamp
• Soundcloud
Video-based tools
• Instagram
• YouTube
• Vine
• Vimeo
It’s just
communications
Strategy basics
• Background / context
• Goals (S.M.A.R.T.)
• Resources and Tactics
• Measurement and Evaluation
Why measure?
Why measure:
• PR objectives ➡️ organizational objectives
• ROI of communications initiatives
• Calibrate programs
• Learn...
Measurement 101
• Stage 1: outputs
• Stage 2: outcomes
What to measure
• Tactics must relate to strategic
goals
• Measurement tools must relate
to your tactics
Outputs
• News releases
• Emails
• Tweets
• Blog posts
• Podcast episodes
• Web updates
• ?
Outcomes
• Web visits
• Open rates
• Clickthroughs
• Conversions
• Subscriptions
• Likes
• Shares
The goal is engagement
• Old-school: impressions
• New-school: engagement
Strategize
Execute
Evaluation (should)
drive strategy
Questions?
Discussion.
Thank you!
Bob LeDrew, principal consultant
http://translucid.ca
613.869.2148
Resources and tools
to try
• www.searchenginewatch.com
• www.google.com/analytics
• www.evernote.com
• http://www.183fw.an...
Causeway social media
Causeway social media
Upcoming SlideShare
Loading in …5
×

Causeway social media

415 views

Published on

Delivered to Causeway Work Centre's Entrepreneurial Opportunity program. An attempt to give participants a sense of what social media can mean in the context of starting and growing a business

  • Be the first to comment

  • Be the first to like this

Causeway social media

  1. 1. Social media for new entrepreneurs Bob LeDrew, principal consultant Causeway Entrepreneurial Opportuni May 29, 2015
  2. 2. Of course you need to do social media… isn’t everyone?
  3. 3. Reasons to do social • Measurability • Low tool costs • The “amplifier” • Targeting • Ubiquity
  4. 4. • You KNOW your customers aren’t there • You can’t make the commitment • Time • Energy • Money Reasons not to do social
  5. 5. What to do? What not to do?
  6. 6. Make some choices • Website • The hub and spoke model • Do some things well • Don’t do everything poorly
  7. 7. Website
  8. 8. Types of tools • Text • Image • Connection • Audio • Video
  9. 9. Text-based tools • Blogs • Medium • Twitter
  10. 10. Image-based tools • Pinterest • Flickr • Instagram
  11. 11. Connection-based tools• Facebook • LinkedIn • Ello • about.me • Reverbnation
  12. 12. Audio-based tools • Podcasting • iTunes • Bandcamp • Soundcloud
  13. 13. Video-based tools • Instagram • YouTube • Vine • Vimeo
  14. 14. It’s just communications
  15. 15. Strategy basics • Background / context • Goals (S.M.A.R.T.) • Resources and Tactics • Measurement and Evaluation
  16. 16. Why measure?
  17. 17. Why measure: • PR objectives ➡️ organizational objectives • ROI of communications initiatives • Calibrate programs • Learn from experience • Best use of time and resources
  18. 18. Measurement 101 • Stage 1: outputs • Stage 2: outcomes
  19. 19. What to measure • Tactics must relate to strategic goals • Measurement tools must relate to your tactics
  20. 20. Outputs • News releases • Emails • Tweets • Blog posts • Podcast episodes • Web updates • ?
  21. 21. Outcomes • Web visits • Open rates • Clickthroughs • Conversions • Subscriptions • Likes • Shares
  22. 22. The goal is engagement • Old-school: impressions • New-school: engagement
  23. 23. Strategize Execute
  24. 24. Evaluation (should) drive strategy
  25. 25. Questions? Discussion.
  26. 26. Thank you! Bob LeDrew, principal consultant http://translucid.ca 613.869.2148
  27. 27. Resources and tools to try • www.searchenginewatch.com • www.google.com/analytics • www.evernote.com • http://www.183fw.ang.af.mil/shared/media/document/AFD-100225-069.pdf • http://www.simplemarketingnow.com/content-talks-business-blog/bid/134174/200-Case-Studies-Social-Media-and- Content-Marketing-Examples • www.forimmediaterelease.biz • www.sixpixelsofseparation.com • www.insidepr.ca • http://www.socialmediaexaminer.com/pinterest-marketing-tips/

×