The document discusses the web series Lizzie Bennet Diaries and whether it qualifies as a transmedia project. It defines transmedia as telling a single story across multiple platforms to expand the narrative. Lizzie Bennet Diaries modernizes Pride and Prejudice by retelling the story of Elizabeth Bennet on platforms like YouTube, Twitter, Tumblr, and websites from her first-person perspective. It analyzes the similarities and differences between the original novel and web series, including changes to setting, characters, and plot points. Finally, it outlines how each platform is used to engage audiences and further develop the story and characters from different perspectives.

1. LIZZIE BENNET
DIARIESTransmedia OR Transformed?

2. What is ‘Transmedia’
• Tells a single story
• Creative Content
• Expanding story and character
• Utilizes multiple platforms
- Using new media and technologies
• Engages Audiences
• Releasing specific content on different platforms

3. What is LBD
In short…it’s a modern version of Jane Austen’s classic:
The Pride and Prejudice.

4. It’s a creative re-telling of the story of Elizabeth Bennet, across
multiple platforms such as:
• Youtube
• Twitter
• Tumblr
• LookBook
• Storify
• Facebook
• Web pages

5. STORY ANALYSIS
Pride and Prejudice
• Set in the 18th Century
• 5 Bennet Sisters
• Third Person Narrative
• All Caucasian characters
• Love, Reputation and Class
• They get married
Lizzie Bennet Diaries
• Set in 21st Century
• 3 Bennet Sisters
• First Person Narrative
• Multiracial Characters
• Self reflection, Love,
Independence
• They get into a relationship

6. SIMILARITES AND DIFFERENCES
Pride and Prejudice
• Opens with famous
quote:“It is a truth universally
acknowledged, that a single man in possession
of a good fortune must be in want of a wife.”
• Mr.Bingley visits his
estates
• His friend Mr.Darcy
accompanies him
• They meet at a party
• A scandal takes place
with Lydia and George
Lizzie Bennet Diaries
• Uses Quote on a T-shirt
• Bing-Lee becomes their
neighbor
• Will Darcy comes over
for a vacation
• They meet at a wedding,
• The scandal Is a sex tape
that has been leaked on
the internet.

7. Multi-Media Platforms
• Main entry point into story
• The central hub
• Expanding the story with other youtube
channels which are branch out from the
main vlog channel
• Different vlogs help to see the story from
different point of view
• Majority of the adaptation content and
character portrayals are in the vlogs
• Used as a foundation to further build story

8. Twitter
• Used for character development
• Audience engagement with
characters
• Used to further build the story
outside the video blogs.
• Tells story from other character’s
point of view
• Adds to the illusion of character
authenticity

9. Tumblr
• Alternative space to host the vlogs.
• Used as a great marketing tool
because it allows fans to re-blog
videos, GIFS, reactions etc.
• Good place for audience
engagement and character
development; i.e Lydia and Jane
Bennet

10. • Character Development for
Jane Bennet
• Lizzie Bennet Diaries Page
• Each character has their own page as a
marketing tool.
• Another simple way to engage with
audiences.

11. Web Pages Storify

12. Youtube:
Lizzie Bennet
Diaries
Twitter
Collins and
Collins.com
Tumblr
Facebook
Collins and
Collins
youtube
LookBook
Maria Lu’s
Youtube
Lydia
Bennet’s
Youtube
Gigi’s
Youtube
Pemberley
Digital.co
m
Linkedin
for Collins
LydiaBennet
Tape.com

13. Fun Facts about Audience
Engagement

14. Who’s idea was it?
Hank Green- is the creator and co-
creator of many online shows.
Bernie Su- a creative writer interested
ambitious projects that look to experiment
with the boundaries of storytelling
Jay Bushman- been involved in
plenty of other works of transmedia

15. CONCLUSION!
“Can Lizzie Bennet Diaries be considered as a Transmedia
project?”
We say, yes, yes it can.
SO