The Social School

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Presented by EMSB Communications for the March 2012 Teacher Workshops. The presentation is downloadable

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  • Who I am, what I doWho my co-presenters are what they do, what they will talk aboutWhat I will talk about
  • 43% of Quebecers have a Facebook account; 49% of Quebecers access their Facebook account at least once a day; Canada tops all countries with more than 70% of Canada’s Web users visiting YouTube on a monthly basis ; Most Canadian households have high speed internet connection; The average Canadian spends 43.5 hours a month on the Web, almost twice the worldwide average of 23.1 hours;
  • What is social media? (Technology, tools, creation, conversation)Technology = Computers, infrastructure, Internet Access, Cellular Network AccessTools = Browsers, Facebook Twitter, Cellphone AppsCreation = Creating something online, posting a picture, writing, media, video, audioConversation (MOST IMPORTANT)You must communicate online with someone else or a group of people for it to be social, It’s not just about sharing, it’s about having a conversationSocial networking is a proactive action, activity, relationship or connection between two or more users.
  • Social networking – Facebook, Twitter, LinkedIn, Google+Social networking sites allow users to add friends, send messages and share content. People on social networking sites group in communities of like-minded interest. IMPORTANT: 1) The other types of social media outlined here also allow for networking, though they’re typically more focused on content sharing. 2) Don’t assume your audience isn’t participating in social networking. The growth of Facebook for example is phenomenal. The rate at which it is growing with men and women in their 60′s even is staggering. Curation Sites – Pinterest, Storify, Paper.liCuration sites allow you to act as curator of content, which typically will be content created by others. This is the fastest growing area of social media here in early 2012 as Pinterest shows great signs of generating referral traffic, which is so valuable to marketers. A great benefit of curation social marketing is that it can be done with relatively little time spent as the curator is typically sharing content. Key, as with all social media, is to stay highly niched. Also, keep in mind copyright protection laws when sharing the content of others. Here’s a great infographic related to Pinterest and its traffic-generating record. Estimated unique visitors to Pinterest.com increased by 429% from September to December 2011, jumping from 1.68 million visitors to 7.21 million visitors. Social bookmarking – Digg, Delicious, Reddit, StumbleUponSocial bookmarking applications allow users to share their favorite online content with one another while also creating online bookmarks that the user can refer to in the same way he would a bookmark created offline in his web browser. Bookmarks may also count as a vote, hence content with lots of votes can rise to the top of the page results in that community. Blogs – WordPress, TypePad, Posterous, Tumblr, Blogger as well as non-branded blogging platformsBlogs are online journals where the author can write (blog) about any interest he wants. The blogger can also use the blog to share content picked up from other social media sites (YouTube, Issuu) by taking advantage of the simple embed codes offered by those content hosts. Wikis - WikipediaA wiki refers to content created online as a result of multiple users working on the same content, but at different times and from different places.  Photosharing - Flickr, PhotobucketPhotosharing sites are where people can upload photos to share either privately with only selected other users or publicly. Creative Commons licensing rights can grant permissions for others to use the photos by simply embedding the codes in their blogs. That is how I get most of the photos on my blog. Geolocation-Gowalla, Foursquare, FacebookPlacesGeolocation sites are typically accessed through the user’s smart mobile phone. These sites feature “check-in” capabilities so that users can, if they choose, share their location with their social connections. This is a fast-growing area of social media as it has strong possibilities for retail marketing. And a new segment that’s growing really fast here in early 2012 is ambient location social networks. Video Sharing - YouTube, Vimeo, iMemoriesSimilar to photosharing. Users upload video content to a site for sharing either privately or public. Presentation Sharing - Slideshare.net, Scribd, IssuuFiles can be uploaded as PDF’s and they are then converted to work with the online presentation applications. You’ll notice these presentation tools include embed codes and email options as well, making it easy for the content to be shared online. Meetups/Events – Meetup.com and FacebookEvents (NOT LISTED)Meetup.com and Facebook event invites for example. These types of social media allow you to plan and organize events including sending out invitations through your social network and also receiving RSVP’s.
  • ONLINE IMAGEOnline Resumés (LinkedIn, about.me)Online portfolios (Shown’d)PROFESSIONAL NETWORKTwitter and TweetupsA tweetup is an event where people who Twitter come together to meet in person. Normally we connect with our friends online after we have met them. At a tweetup you meet the people you might only otherwise know virtually. Like finally putting a name to a face, a tweetup is a great opportunity to really connect with the people in your network and share just a little more than 140 characters at a time.Montreal Girl Geeks (www.montrealgirlgeeks.com)Montreal Girl Geeks is an offshoot of the worldwide Girl Geek Dinners, started by Sarah Blow. Our community makes tech (high and low), skills (soft and hard) and networking (contacts and friends) accessible to women of all age groups and backgrounds. provide tools, resources and events in an informal, welcoming environment online and offline. Monthly events are often held in pubs, restos or coworking spaces and there is usually a speaker (or panel) covering a chosen subject for the evening. COMMUNICATION Don’t overshare ( don’t complain about boss, students, illegal stuff)Take advantage of Facebook privacy features (Friend Lists)https://www.recordedfuture.com/
  • ONLINE IMAGEOnline Resumés (LinkedIn, about.me)Online portfolios (Shown’d)PROFESSIONAL NETWORKTwitter and TweetupsA tweetup is an event where people who Twitter come together to meet in person. Normally we connect with our friends online after we have met them. At a tweetup you meet the people you might only otherwise know virtually. Like finally putting a name to a face, a tweetup is a great opportunity to really connect with the people in your network and share just a little more than 140 characters at a time.Montreal Girl Geeks (www.montrealgirlgeeks.com)Montreal Girl Geeks is an offshoot of the worldwide Girl Geek Dinners, started by Sarah Blow. Our community makes tech (high and low), skills (soft and hard) and networking (contacts and friends) accessible to women of all age groups and backgrounds. provide tools, resources and events in an informal, welcoming environment online and offline. Monthly events are often held in pubs, restos or coworking spaces and there is usually a speaker (or panel) covering a chosen subject for the evening. COMMUNICATION Don’t overshare ( don’t complain about boss, students, illegal stuff)Take advantage of Facebook privacy features (Friend Lists)https://www.recordedfuture.com/
  • ONLINE IMAGEOnline Resumés (LinkedIn, about.me)Online portfolios (Shown’d)PROFESSIONAL NETWORKTwitter and TweetupsA tweetup is an event where people who Twitter come together to meet in person. Normally we connect with our friends online after we have met them. At a tweetup you meet the people you might only otherwise know virtually. Like finally putting a name to a face, a tweetup is a great opportunity to really connect with the people in your network and share just a little more than 140 characters at a time.Montreal Girl Geeks (www.montrealgirlgeeks.com)Montreal Girl Geeks is an offshoot of the worldwide Girl Geek Dinners, started by Sarah Blow. Our community makes tech (high and low), skills (soft and hard) and networking (contacts and friends) accessible to women of all age groups and backgrounds. provide tools, resources and events in an informal, welcoming environment online and offline. Monthly events are often held in pubs, restos or coworking spaces and there is usually a speaker (or panel) covering a chosen subject for the evening. COMMUNICATION Don’t overshare ( don’t complain about boss, students, illegal stuff)Take advantage of Facebook privacy features (Friend Lists)https://www.recordedfuture.com/
  • Software company based in Cambridge, Massachusetts, United States, specializing in web intelligence and predictive analytics. Using what they call a "temporal analytics engine", Recorded Future provides forecasting and analysis tools to help analysts predict future events by scanning sources on the Internet, and extracting, measuring, and visualizing the information to show networks and patterns in the past, present, and future. The software analyzes sources and forms "invisible links" between documents to find links that tie them together and may possibly indicate the entities and events involved. Both Google (on May 3, 2010) and the CIA have invested in the company, through their investment arms, Google Ventures and In-Q-Tel, respectively. This week, the pentagon’s top geek has made the move to Recorded Future.
  • School board stakeholders are already communicating through web 2.0.Social media is an effective means of talking to parents and stakeholders.Simple, fast and free. Allows for authentic, effective, transparent two-way communications.Share news, events and important information.http://www.emsb.qc.ca/westmountpark/ http://www.emsb.qc.ca/johncaboto/ http://www.emsb.qc.ca/elizabethballantyne/ http://www.emsb.qc.ca/dalkeith/
  • Today’s students are DIGITAL NATIVES, they don’t need to be taught how to use social media; they just know.(They do need to be taught how to use it appropriately though)Provide students with a social learning opportunity; people learn from one another. Develops literacy and communications skills.Offers a channel of resources with both social and educational interactions.Offers them a world of knowledge at their fingertips.
  • http://kidblog.org/home.php http://edublogs.org/ http://wordpress.com/ http://www.thinkinginmind.com/ http://mrslevysfirstgradeclass.blogspot.com/
  • http://kidblog.org/home.php http://edublogs.org/ http://wordpress.com/ http://www.thinkinginmind.com/ http://mrslevysfirstgradeclass.blogspot.com/
  • http://kidblog.org/home.php http://edublogs.org/ http://wordpress.com/ http://www.thinkinginmind.com/ http://mrslevysfirstgradeclass.blogspot.com/
  • http://www.jefferson.k12.ky.us/schools/elementary/Brandeis/index.htmlhttp://media.jefferson.k12.ky.us/groups/brandeiselementary/blog/http://www.apple.com/ca/itunes/podcasts/creatorfaq.htmlhttp://www.podbean.com/start-podcast?sourceid=goog_001
  • http://www.flickr.com/photos/langwitches/sets/72157618495945581/
  • http://education.skype.com/
  • Examples:Language Arts InspirationEducation: Children's BooksLiteracy Ideas
  • Does Social Media Belong in Schools?Social media and social networks are not a trend. Social networking has an educational value; more so if we teach our students how valuable these tools are when used appropriately.It is our responsibility as educators to sensitize and educate students to this new reality.Schools need to provide guidance and information to parents on internet safety.School boards need to provide guidance and information to schools on internet safety.
  • The Social School

    1. 1. TheSocial School
    2. 2. The RevolutionCourtesy: Social Media Revolution 2012 - Brandshout - Peterborough UK
    3. 3. What is Social Media? • Social media includes web-based and mobile technologies used to turn communication into interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content."[1] Social media is media for social interaction as a super-set beyond social communication. Enabled by ubiquitously accessible and scalable communication techniques, social media has substantially changed the way organizations, communities, and individuals communicate.[2]
    4. 4. What is social media, really?
    5. 5. The species of social mediaSocial Networking Wikis•Facebook •Wikipedia•Twitter •Catawiki•LinkedIn •Ekopedia•Google + •Geo-wikiCuration Sites Photo and Video Sharing•Pinterest •Flickr•Storify •Photobucket•Paper.li •YouTube •VimeoSocial Bookmarking Presentation Sharing•Digg •Slideshare.net•StumbleUpon •Scribd•Reddit •Issuu•DeliciousBlogs Geolocation•Wordpress •Gowalla•TypePad •Foursquare•Tumblr •Google Latitude•Blogger
    6. 6. You Online• Social networking websites can become an online image of your career and accomplishments • If you’re an artist, you will put your best work in a gallery
    7. 7. You Online• Social networking websites can become an online image of your career and accomplishments • If you’re an artist, you will put your best work in a gallery• Social media can expand your professional network • You can create working relationships with professionals from around solely through networking online
    8. 8. You Online• Social networking websites can become an online image of your career and accomplishments • If you’re an artist, you will put your best work in a gallery• Social media can expand your professional network • You can create working relationships with professionals from around solely through networking online• Everything has the potential of being mentioned on Facebook, Tweeted or uploaded to YouTube. • Whether it’s true or not – it can stay online forever.
    9. 9. Your Classroom Online• Make all of your important classroom projects available online • Allows access to parents • Gives your students pride in their accomplishments • Helps students understand the scope of online content• EMSB is in the process of re-launching all of their websites • Efficient communication between school and parents • Decreases paper waste
    10. 10. Our Responsibility to Privacy• The photo release form: • Permission for images ONLY • Not for: names, classrooms, personal information • Example: Honor Roll – you need specific parental permission to post each name• Why? • It is the law in Quebec • Divorced families, custody battles, domestic violence • Online predators
    11. 11. Using social media in the classroom
    12. 12. Classroom or Teacher Blogs• More and more teachers are connecting with students and other teachers using online blogs
    13. 13. Classroom or Teacher Blogs• Teachers are connecting with students online using blogs• Blogs are surprisingly easy to use: • They require minimum technical knowledge, are quickly and easily created and maintained. • Flexible in design • Accessible via home or library computers.
    14. 14. Classroom or Teacher Blogs• Teachers are connecting with students online using blogs• Blogs are surprisingly easy to use: • They require minimum technical knowledge, are quickly and easily created and maintained. • Flexible in design • Accessible via home or library computers.• Create a classroom blog: • Students can contribute and comment in a safe environment. • Possibility to moderate comments and restrict access
    15. 15. How to Do it• Create an account for your class on kidblog.org or edublogs.org• Blogs can be used for: • A project • A subject (Art or History) • Or to communicate• Be prepared to maintain this blog. Don’t create a cobweblog!• When finished with it – delete it!
    16. 16. Make it Social• Add your students as contributors to the blog, so they can create and comment on posts.• Posts are not always just text, embed interesting videos and pictures.• Remember, it isn’t social media unless you can have a conversation
    17. 17. Promote Reading Through BookcastingHave your students create a video or audio book report about their favourite book
    18. 18. Melody’s Book Review School of Fear Series Book Review
    19. 19. How to do it• Students can record a video of themselves reading their book report using a smartphone, flipvideo camera or digital video camera.• Then the files were processed through Windows Movie Maker to add sounds, titles, and pictures• The finished Bookcasts can be uploaded to the school website, blog or video sharing website.
    20. 20. Making it Social• Upload videos to YouTube or Vimeo and encourage your students to share it on social networking sites.• You can submit your podcasts to the iTunes Store, by publishing them on a podcast hosting platform like PodBean.com (not accessible through EMSB)• Encourage your students to start an online conversation with other students about their book.
    21. 21. Use Skype to Learn About Different CulturesSilvia Tolisano, a Spanish and English teacher in California uses Skype to visit schools around the world and create international links with native speakers as part of her Around The World With 80 Schools project.
    22. 22. Silvia Skyping with Students
    23. 23. How to Do it• Open an account at Skype Education• Choose to participate in an existing project or create your own. • Hint: Collections allows you to choose Culture Club if you want to get involved with other classrooms around the world• Alternatively you can connect with another classroom within the EMSB
    24. 24. Making it Social• HOW IS THIS NOT SOCIAL??• You can record the Skype session and upload it for parents and students to view at home.• Embed the video on your blog and ask students to comment on it. Make sure to reply to their comments too.
    25. 25. Learning Through Social CuratorshipCreate a virtual pin board using Pinterest to engage students in a class project
    26. 26. How to do it• Search the internet and find reputable websites and pictures on the topic(s)of choice.• Pin these websites to your Pinterest board
    27. 27. Making it social• Invite students to peruse your Pinterest board.• Ask your students to choose an idea from your pins as the basis of their project• Older students can create their own Pinterest board to collaborate on group projects with other students.
    28. 28. Other Ideas• Make literature real. Have students create a Facebook page or blog for a character from literature you are studying.• Use Twitter to teach journalism. Have students use Twitter to report news in 140 characters or less to practice communicating important information succinctly.• Share interesting websites. Both students and instructors can share interesting websites related to class topics via social media.• Guest lecturers. Have guest lecturers visit the classroom through Skype if they are located too far away to come in person.• Inclusion. Students who may have to be out of the classroom due to special needs or illness can be connected to the class remotely and stay a part of the community.
    29. 29. We want to hear what you have doneTell us what you have already done in the classroom using social media
    30. 30. In Closing• Social media is not a trend.• Social networking has an educational value; more so if we teach our students how valuable these tools are when used appropriately.• It is our responsibility as educators to sensitize and educate students to this new reality.• Schools need to provide guidance and information to parents on internet safety.• School boards need to provide guidance and information to schools on internet safety.
    31. 31. Any Questions?
    32. 32. Sources• http://kevinmcintosh.com/ • http://kidblog.org/home.php• www.educationworld.com • http://www.podbean.com/• www.wikipedia.org • http://education.skype.com/• http://shownd.com/ • http://pinterest.com/• https://about.me/ • http://pinterest.com/ingrid_stassi/language• http://montrealgirlgeeks.com/ -arts-inspiration/• https://www.recordedfuture.com/ • http://pinterest.com/andreaditomaso/my- fantasy-favourites/• http://www.sciencefix.com/• http://history30.edublogs.org/• http://mrslevysfirstgradeclass.blogspot.ca/• http://kidblog.org/EMSBTestClass/• http://aussietripandrea.blogspot.ca/• http://vimeo.com/• http://www.youtube.com/

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