1. Evaluation Question 2
How effective is the combination
of your main product and ancillary
texts?

2. Images
I created an image that I
wanted to use on my
digipack and webpage that
would represent the main
themes of my music video.
For the image, I wanted to
convey a narrative to
complement our all
narrative music video. I
choose to conform to the
conventions of the indie
pop genre by producing an
image that is
representative of the band
instead of having the band
themselves features on the
website and digipack.

3. Images
The theme I wanted to convey
through my image was the
characters transition
throughout which is a
prominent theme in my
music video. I have
represented this theme
through a meal. I wanted to
demonstrate separate
characterisation of one
character by the way in
which two meals have been
laid out differently.

4. Images
One side/character is neat conveying the Messy
character as tidy, could have connotations
of being a females set up breakfast or
connotations of perfection. The theme of
perfection is made evident through the
symbolism of a Barbie doll in our music
video and therefore the neat side has
these connotations. The other plate is
messy, with ketchup splattered and
crumbs. This could represent the
characters state of mind as confused or
muddled and the characters personality.
Neat

5. Images
Both sides of the image
individually represent the
character and when the
plates are placed next to
each other there is a
clear difference between
the two. The image
enables different
interpretations to be
made which can also be
done for our music video.

6. Images Start
For my digipack I took advantage of all the
sides of the cover in order to use these
to show the progression of character
from the commencement of the meal
on the front cover and then the end of
the meal on the back cover. On my
webpage I also used the same image
as a banner for the homepage and also
as the banner for the other pages on
the site. End
Representing Character
progression through the start and
the end of a meal.

7. Images
The Home Page for my chosen band Dog Is Dead consists of the same image
that I choose for the main cover of the digi-pack. I thought that it was
necessary to include this image on the homepage as it is representative
mainly of their new video. I also thought it was important not to have a
picture of the band on the website and instead a photograph that I had
taken in order to represent their style of music of being slightly alternative/
indie pop. I chose to have this image as a banner at the top of each page
on the site as it acts as an anchor to the website.
Same image as
digipack

8. Images
Overall the image that I created brands the media product across all three platforms. I
have produced an image which is representative of the music video in order to create
a coherent link to the bands digipack and website. The image that I created
compliments the band’s indie style as many indie music videos include a narrative
and therefore I thought it was necessary to have a narrative for all three products.
The design of the image that I created, brands my product.
Clip from music Digipack Website
video

9. Colour Scheme
For both the front and back cover of the digipack I have
used a red colour tone to correspond with the red filters
that are prevalent throughout our music video for two
devils. The use of the red filters in our music video and
then the red colour tone on our digi pack is alerting and
signifies danger. This danger could be significant of the
danger the girl has caused to him emotionally, the danger
of the male’s characters transition or alternatively the
danger of the situation. Furthermore I chose to use a
continuous colour theme for the whole web page in order
to make it look authentic. I decided that the contrast
between the white and the black would be an ideal colour
scheme as it is simple yet effective. The Main colours
used on the webpage complement the main colours in the
music video and on the digipack.

10. Font Type
Font: For all four sides of my digipack I have used a font on Coral
Photo paint called Avante Guarde. I have used a consistent
font type for all of the writing on the album cover and chose a
white font, to contrast with the dark background. I have also
added the bands website link and repeated the band’s name
and the singles title. When researching my chosen band 'dog
is dead' I discovered that this font type was a similar font type
that the band uses on the majority of their products. I therefore
wanted to represent the band in the way that is typical to them.
Furthermore, the bands name on most of their products is
written in lower case and I therefore wanted to do the same on
my digipack.

11. Font Type
Regarding font type for my website I chose a fairly simple large font type
and used this font type throughout the website for continuity of my
product. Additionally I chose to have the bands name centralised at the
top of the page. I choose to not have this in lower case as I wanted it to
be the central focus of the page.

12. Embedded Clips
On my webpage I used embedded clips to showcase the
bands music. As a recent blog post on the page, I have
include a link to the new video that we have created for the
band with the post captioned 'watch our video for our new
single 'Two Devils.' By having these links on the webpage I
was able to showcase the music video on an additional
product. The concept of synergy has certainly been met by
having these links for the music video on the webpage in
order to tie the three products together.
Embedded clip to
music video on
homepage – to
showcase the
bands music

13. Embedded Clips
On the music page for the site I also included clips to the bands latest
music and music videos. This page enables fans to access and sample
their music therefore helping to promote their music. As one the top
music video I linked the video that I created to help showcases all of
the band's products on the website. The links from sound cloud also
enable fans to click on the link and visit their whole sound cloud page
similar to the videos whereby if they enjoy the videos they can visit the
band's YouTube channel from just clicking on the video.
Sound
Cloud on
music
page

14. Genre
Regarding the indie pop genre I have created a product which
conforms to many of the conventions of the genre. I have done
this by not having the band featured in the video, on the digipack
or website. Instead we produced an all narrative music video and
therefore I wanted to the webpage and digipack to also convey a
narrative. Although some indie band’s do feature in their videos
this is almost always incorporated with some sort of narrative and
therefore my group decided on having the narrative alone.
Furthermore an indie band that I have been particularly
researching throughout this project is ‘Bastille.’ For their products
they use a white font contrasted with a dark background and
therefore I decided to use this idea for my productions.

15. Music Video Digipack Website
In conclusion, I have created an effective image which I have used for my website
and digipack. The image that I created is representative of the main theme of
relationships which is prevalent in the music video. This therefore this creates a
coherent link between all three products regarding narrative. For all three products
I have choosen a set colour theme of red, black and white. The colour red has the
connotations of danger which is alarming. This colour is represented in our music
video by the use of red filters. We therefore continued this colour theme for our
digipack too. I choose to have this with a red colour tone over the original image.
The inside of the digipack follows a black and white colour scheme which is also
the colour scheme used for the website. By using these two contrasting colours on
the website I was able to create an eye-catching homepage where the main focus
is the image that I produced at the top of the page.