The document discusses how the contents page of a magazine attracts its target audience. It references theorists Naomi Wolf and Marjorie Ferguson who discuss using attractive models and facial expressions to promote magazines. The document also references Trevor Millum who categorizes male facial expressions. The contents page features images of people looking away from the camera to appear edgy and fit the magazine's punk style. The stories and artists featured were chosen based on audience research to attract the target readership. The clear layout makes the contents easy for readers to understand.