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Warm social metrics
 

Warm social metrics

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Presentation done at the Workshop on Advanced Research Methods, Sep. 30th Unversity of Urbino

Presentation done at the Workshop on Advanced Research Methods, Sep. 30th Unversity of Urbino

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Warm social metrics Warm social metrics Presentation Transcript

  • Beyond network structure: new social metrics for online conversations. part of the SIGSNA RESEARCH PROJECT Luca Rossi, University of Urbino “Carlo Bo”
  • How to map information propagation in SNS (FriendFeed)?
  • Interaction leads to propagation
  • Interaction leads to propagation
  • propagation happens through unstable connections: foaf or #hashtag
  • mike bongiorno Died on Sept. 8 2009. The news appears in Friendfeed at 01.57 PM: - First entry 130 comments - All entries 585 comments
  • ONE Topic: many propagation paths
  • first entry ≠ most commented entry
  • first entry ≠ most commented entry
  • first entry ≠ most commented entry
  • Mike passed away!
  • Mike passed away! How has television changed?
  • Mike passed away! Why do we call Mike grandpa while we don’t care about our biological grandfathers? How has television changed?
  • Mike passed away! Why do we call Mike grandpa while we don’t care about our biological grandfathers? Bye Mike! We’re missing you! Bye granpa Mike! Mike, you’ve been a milestone of our TV How has television changed?
  • technical affordances propagation = + social practices
  • avg (entries/comments) Global data 0.147902263 Italian 1.230496784 data Multimedia 0.432728179
  • is it possible to have social metrics?
  • sna measures: } Degree Distribution Conected components Shortest path Based on the network structure Clustering Betweenness e Closeness Centrality
  • beta social metrics: } User’s network use Conversation index Based on users social activities Out of Network Conversation Language fidelity Index
  • social metrics: beta User’s network use Conversation index Out of Network Conversation Language fidelity Index tec net real net 15 edges 14,946,610 161.603 10 hidden/technical followers 44 13 Some connections are more 5 0 connections than others 0 2000 4000 6000 8000 10000 Index
  • social metrics: beta User’s network use Conversation index Out of Network Conversation Language fidelity Index
  • social metrics: beta User’s network use Conversation index Out of Network Conversation Language fidelity Index lrossi following 117 users following 117 users avg 0.0451770451770452. avg 0.00326599681853791 lrossi > user 1 lrossi > user 0.857142857142857 lrossi > user 0.714285714285714 lrossi > user 0.571428571428571 lrossi > user 0.428571428571429 lrossi > user 0.285714285714286 lrossi > user 0.285714285714286 lrossi > user 0.285714285714286 lrossi > user 0.142857142857143 lrossi > user 0.142857142857143 lrossi > user 0.142857142857143 lrossi > user 0.142857142857143 lrossi > user 0.142857142857143 lrossi > user 0.142857142857143
  • social metrics: beta User’s network use Conversation index Out of Network Conversation Language fidelity Index Broadcasting or chatting?
  • social metrics: beta User’s network use Conversation index Out of Network Conversation Language fidelity Index kurai pbeneforti kurai pbeneforti
  • social metrics: beta User’s network use Conversation index Out of Network Conversation Language fidelity Index definition: the average level of posting in different languages for every user that posted, at least once, in a specific language.
  • more info: http://larica.uniurb.it/sigsna Luca Rossi - luca.rossi@uniurb.it Matteo Magnani - matteo.magnani@cs.unibo.it