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News Italia 2012

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Osservatorio sulle Nuove Forme di Consumo di Informazione e sulle Trasformazione dell’Ecosistema Mediale in Italia - Edizione 2012

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News Italia 2012

  1. 1. NEWS ITALIAOsservatorio sulle Nuove Forme di Consumo di Informazionee sulle Trasformazione dell’Ecosistema Mediale in Italia Ricerca a cura di: Lella Mazzoli, Direttore della ricerca Fabio Giglietto, Ricercatore Senjor e Coordinatore del Progetto Giovanni Boccia Artieri, Ordinario di Sociologia dei New Media Luca Rossi, Ricercatore Senjor Alessandro Bellafiore, Ricercatore Junior Mario Orefice, Ricercatore Junior Giulia Raimondi, Ricercatore Junior news-italia.org
  2. 2. Summary of resultsfor main consumer categories• Sample;• Internet users;• Online News Consumers;• Mobile News Consumers;• Participatory News Consumers. news-italia.org
  3. 3. Sample• US – 2010: n=2259• Italy – 2011: n=1009 – 2012: n=1031N.B. Percentages in this presentation refer to the entire sample news-italia.org
  4. 4. Internet users• US – 2010: 75% – 2011: 78%• Italy – 2011: 58% – 2012: 60% news-italia.org
  5. 5. Internet users by age100% 94% 95% 95% 90%90% 87% 84%80% 76% 75% 74% 70%70%60% 52% +7% 50%50% 42% 40%40%30% 27% 20%20%10% 0% 18-29 30-49 50-64 65+ Italy 2011 Italy 2012 US 2010 US 2011 news-italia.org
  6. 6. Internet users by gender90%80% 78% 78% 69% 68%70%60% 53% 49%50%40%30%20%10%0% Italy 2011 Italy 2012 US 2011 M F news-italia.org
  7. 7. Internet users by region2011 2010 61,0% 57,5% 60,2% 61,2% 58,7% 58,3% news-italia.org
  8. 8. E-mail users by region9896 95.594 93 92.3 9292 90.99088 86.5868482 Nord Centro Sud e Isole 2011 2010 news-italia.org
  9. 9. Online News Consumer• US – 2010: 61%• Italy – 2011: 51% – 2012: 58% news-italia.org
  10. 10. Online News Consumers by age100% 95% 89%90%80% 73%70% 66%60% 51%50% 46%40%30% 24%20% 13%10% 0% 18-29 30-49 50-64 65+ Italy 2011 Italy 2012 news-italia.org
  11. 11. Online News Consumers by gender70% 66% 61%60% 51%50% 42%40%30%20%10%0% M F Italy 2011 Italy 2012 news-italia.org
  12. 12. Mobile News Consumer• US – 2010: 33%• Italy – 2011: 28% – 2012: 31% news-italia.org
  13. 13. Mobile news consumer by age80%70% 68%60% 53%50%40% 37% 37%30% 24% 19%20% 10%10% 7%0% 18-29 30-49 50-64 65+ Italy 2011 Italy 2012 news-italia.org
  14. 14. Mobile news consumer by gender40% 36% 35%35%30% 27%25% 21%20%15%10% 5% 0% M F Italy 2011 Italy 2012 news-italia.org
  15. 15. Participatory News Consumer• US – 2010: 37%• Italy – 2012: 30% news-italia.org
  16. 16. Participatory News Consumer by Age80% 72%70%60%50%40% 34% Italy 201230% 22%20% 11%10%0% 18-29 30-49 50-64 65+ news-italia.org
  17. 17. Participatory News Consumer by Gender40% 36%35%30% 25%25%20% Italy 201215%10%5%0% M F news-italia.org

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