Christopher Penn's slides from the 2015 LDA Summit. #ldasummit2015

1. Becoming a Measurement Ninja
Louisville Digital Association 2015 Digital Summit
Christopher S. Penn
@cspenn
@shiftcomm

3. Go to:
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Ends October 15, 2015

4. The Problem

6. 1 Tweet = 4,498
characters of
data
32x the tweet!

7. Credit: AdWeek and
TechSpartan
5 Seasons of
Game of Thrones
=50 hours of video

8. Source: Zignal Labs

9. Source: Domo

10. Source:
Will Scullin
on Flickr

11. ANY DATA

12. Framework

13. Measurement
Analysis
Insight
StrategyTactics
Execution
Review

14. Measurement

15. Format: Compatible
Good Data

16. KPI

19. Format: Compatible
Good Data

20. Bad data is worse than no data

23. Format: Compatible
Good Data

25. Analysis

26. What?

28. Source:
Will Scullin
on Flickr
3 basic tools of analysis:
visualization, derivatives,
and moving averages.

35. 3 basic tools of analysis:
visualization, derivatives,
and moving averages.

36. Analysis is about understanding
CHANGE

41. 3 basic tools of analysis:
visualization, derivatives,
and moving averages.

44. Insight

45. Why?

47. Always be ready to answer,
“What are you going to do
about it?” to any analysis
you present.

48. 3 basic tools of insights:
reverse engineering,
journaling, and induction.

50. 3 basic tools of insights:
reverse engineering,
journaling, and induction.

53. 3 basic tools of insights:
reverse engineering,
journaling, and induction.

57. Sometimes
WHY is
external!

58. Strategy

59. What
Next?

61. f(Goals x Methods)lim
(env  e)
(time  t)
Strategy =

65. Our greatest limiting
resource is time

67. Tactics

68. Source:
Tim Saxton

70. Execution

71. Source:
Alex Medvick

72. Our greatest limiting
resource is time

73. Review

74. Source:
Jared Corin

75. Review

77. Measurement
Analysis
Insight
StrategyTactics
Execution
Review

78. Go to:
MarketingBlueBelt.com
Use discount code:
ldasummit2015
For 100% off!
Ends October 15, 2015

79. https://gumroad.com/l/marketingbluebelthttps://gumroad.com/l/2016marketingplan
https://gumroad.com/l/howtomeasurepr

80. ABOUT SHIFT

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