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AS Media Studies
Create a pitch for your music magazine.
It should include:
1. A brief overviewof youridea.Whatgenre of musicmagazine are yougoingto make?Are there any
similarpublicationsonthe marketatthe moment?Whyhave you decidedtocreate it?E.g. throughyour
institutionresearchhave youidentifiedagapinthe market.
2. A moodboard:imageswhichreflectthe mood/visual style of yourmagazine.
3. The institutionthatmightproduce yourmagazine andwhythey’dproduce it.
4. Target audience –detailedaudience profile,trytomake itas visual as possible
5. A descriptionof the style of the magazine /how youwill representthe genre: the brandidentity/house
style youare goingto create.The mode of addressthe magazine will use.
6. Possible names.
7. A descriptionof whatmusicitwill coverandhow itwill coverit(articles,reviews,news,interviews).
8. Some ideaof what yourdouble page article will feature.
Pitch advice:
 Try to make the pitch as visual aspossible
 Showdon’ttell
 Avoidlongblocksof texts
 It’sup to youhow to presentthe pitch – a PowerPointwouldbe fine butyoucouldtrysomethingnewlike
Prezi www.prezi.com
 Once you’ve completedthe pitchyouneedtogetsome audience feedback.So,thinkof some questions
that youcan askyour potential targetaudienceaboutyourpitch.
 Make sure that yourquestionsare openedended –‘whichname doyou thinkismostappropriate and
why?
A pitchisessentiallyanoverview/treatmentof the kindof musicmagazine thatyouare goingto create.

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Audiences
Audience Profiling isatask all mediainstitutionsneedtoperformwhencreatinganew producttolaunchonto
the marketbe ita magazine,film,album,website etc.
Whendefininganaudience,factorsthatmustbe consideredinclude:
 Age,Gender,Race and Sexuality
 Education
 Occupation
 Annual Income
 Disposable Income
 CurrentLifestyle/Aspirational orDesired Lifestyle
 Culture
 MediaInterests
 BuyingHabits
 Loyaltyto Brands
Demographics
A commonand traditional methodof audience profilingisknownasdemographics.Thisdefinesthe adult
populationlargelybythe workthattheydo. It breaksthe populationdowninto6groups,and labelsthemby
usinga lettercode to describe the income andstatusof the membersof eachgroup.

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Psychographics
Thisis a way of describinganaudience bylookingattheirbehaviourandpersonalitytraits.Psychographicslabels
a particulartype of personandmakesan assessmentabouttheirviewingandspendinghabits.
The advertisingagencyYoungandRubicaninventedasuccessful psychographicprofileknownastheir4C’s
MarketingModel standCross Cultural ConsumerCharacterisation.
Theyput the audience intogroupswithlabelsthatsuggesttheirpositioninsociety.
A fewmore groups:
 Traditionalists:people whodon’tlike change andare verysetintheirways
 Hedonists:people whojustwanttohave a goodtime
 Individualists:peoplewhowanttostand outfrom the crowdand like tothinkfor themselves
 Rebels:people whodon’twanttoconformbutchallenge the traditional wayof doingthings.

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