I am pitching a 3-minute informational video called "Your Finances" aimed at helping 18-19 year old students prepare for managing money at university. The video breaks down financial topics like opening a bank account, budgeting, and paying bills in a fun, upbeat style using interviews, graphics and music to engage its target audience. Product My video provides essential financial advice for students heading to university. It is broken into short segments on key topics like opening a bank account, understanding loans, creating a budget and paying bills. I use interviews with current students, graphics displaying facts and statistics, and an upbeat voiceover to explain complex

1. Your Finances
Lois Dean
AS Media

2. Task 1: examples of similar real world
products
http://www.barclays.co.uk/Studentlife/Studentsaving/P1242593469730
• Barclays bank have a section on their websites for ‘student saving’
which contains information, tips and videos on how to save money.
• This video named ‘student speak’ is aimed at students planning on
going to university who want to know how to manage their money.
• It features short clips of interviews with current university students
stating what kind of things they would do to cut down on spending in
response to the question ‘What’s the most painless expense you
would cut first?’. Using current university students gives a first hand
opinion, rather than using people who don’t actually go to university.
This is helpful for the target audience who may not get a chance to
interact with current university students.
• One reason why the video is a strong media product is because it
includes comedy. It makes the information more light hearted to learn
about, as financing could be seen as a dull topic for some young
people. However, because the information given is repeated as part
of the there isn't a wide range of detailed advise for the audience,
meaning not much would be learned by the target audience.
Therefore, it is not effective in giving detailed information.
• The video is edited together so that it is fast paced and doesn’t focus
too much on one element. This ensures the target audience doesn’t
get bored and turn off the video. It also means that the information is
straight to the point in each clip and doesn’t include things that are off
the topic of finance.
• The use of upbeat and bouncy non diegetic music gives the video a
more exciting and fun feel for the audience, making the topic of
managing money seem more simple and exciting.
Researching and analysing real world videos on
financing.

3. https://www.ucas.com/ucas/undergraduate/finance-and-support
• The target audience for this moving image from the
‘UCAS’ website is students that are planning to go to
university and want to know how to effectively manage
their money.
• It breaks down financial advise into smaller pieces of
information, which draws in the target audience. This is
because it makes complex information about finance
simpler to understand for young people, who are likely to
not have had to deal with finances previously.
• The video asks rhetorical questions to ensure the target
audience don’t feel as though they are being patronised
by the adult voice over. It gives the sense that the video
isn't telling the students what to do, but advising them.
• There is non-diegetic music played throughout the video,
however it is dull and repetitive. This makes the
information seem boring and tedious for the young target
audience.
• It consists mainly of text on a screen, which is
uninteresting for its target audience of a young person.
The video doesn’t attempt to make the information
exciting for the viewers. Occasionally it cuts to clips of
students at university, however they are basic shots of
students doing things that aren't particularly thrilling and

4. http://www.adviceguide.org.uk/wales/debt_w/young_people___money_advice_videos.htm
• This video from the ‘Citizens Advice Bureau’ is attempting to appeal to its target audience of
young people that want advise in finance.
• It appeals to the target audience by featuring advise from other young people about what they
do to manage their own money. This encourages the target audience to follow the advise
because its from people who are in a similar situation to themselves.
• One particular thing that is done that is effective is featuring answers that focus on what young
people should do in order to think about their future, not just their current situation. This has
not appeared in any other videos on managing money, making it unique.
• The video has no non-diegetic sound or voice over. This means that the video is tedious and
doesn’t give the video a sense of excitement and so the target audience may revert to watching
a more stimulating video on finances. Furthermore, it means that background diegetic sounds,
such as birds and wind, distract from what the actors are saying.
• The video only features interviews with young people and doesn’t vary with in shot types. This
makes the video slightly repetitive. Furthermore, the young people are filmed in the same
location meaning there is no variation.
• Despite there being good advice in the video, I don’t think that this is a successful media product
because the advise is delivered in a boring way, that wouldn’t engage the target audience of young
people. I feel as though the target audience are unlikely to take on advice from young people they
don’t know.

5. feedbacktothecompanyfor the‘Minted!’campaign.
The front cover for the brochure is very successful in attracting the target audience of
young people. The slot machine has links to games, making the topic of finance and
managing your money seem fun and exciting, changing the perception that finances are
boring before the product is even opened. Furthermore, the use of bright and cartoon like
colours would catch the audiences eye and help it to stand out from other guides, which
may use dull or plain colours. The images inside the guide continually link back to the
topic of finance. This keeps the theme of finances running throughout and focuses the
audience’s mind on the topic.
However, there were also ineffective aspects to the guide. The product often uses slang
in an attempt to relate to the target audience of young people. However, it is out-dated
with terms such as ‘dosh’, ‘moolah’ and ‘bread’, meaning it slightly misses the target
audience of young people. Furthermore, the guide doesn’t end with a final message for
the target audience. Instead it gives a lengthy list of websites, this may make the readers
feel as though there is a lot more information they need to be reading rather than them
feeling as though the guide has helped them
Although I am creating a film, I found it helpful to research a different form of product
because some of the types of images still apply to what I will be creating.
Analysing a real world financing guide aimed at young
people

6. Own
Ideas
Who I
would
interview
Students
planning on
going to
University
Someone who
made a
mistake in
managing
their money
Where I
would film
Bank
Topics
Opening a bank
account
Hole in the
wall (ATM)
Setting
budgets
Dealing
with and
paying
bills
Music
Upbeat non
diegetic music
to keep the
target
audiences
What not to
do
Music
appropri
ate to
tone of
content
Shop
Video
style
Interview
Real
story
Facts
and
statistic
s
How to
guides
Bank manager
Young
people
moving
away from
home
Money
adviser
Students
concerns
about money
Previous
university
students
Young
people
who have
recently
left home
Added
sound
effects
for
impac
supermark
et
At a sixth
form
where
students
are about
to leave
Somewhere
were a young
person is living
Parents
who’s
children
are at
university
Equipmen
t and
props
Video
camera
Ban
k
card
receipt
s
University
application
forms
bills
Jar full of
money
Tips on how
to save

7. Researchintotargetaudience
Online Survey ( Survey Monkey)
I created an online survey in order to conduct research into my target audience
I asked ‘are you currently getting financial advise or information from
anywhere are the money?’ and 100% of the target audience weren't currently
getting any financial advise, despite the fact that 75% of people were planning
on moving away from home in the coming years. This shows that there is a
gap in the market for a video on financial advice.
I also asked ‘what are your main concerns about managing
money?’ and found that ‘paying bills’, ‘student loans’ and
‘debt’ were the top three most popular answers. I will try and
address these concerns in my video and feature information
that will help the target audience learn about these topics.
Another question I asked was ‘if you were to watch a video
about managing your money what would make the information
more appealing?’ No one said that facts and statistics would
make the information more appealing. However, I will use
interesting and unexpected facts and display them on screen in
a visually exciting way.

8. FocusGroup
• If they were to watch a video on financing at university, they would prefer the information to be in small
bites as apposed to than lengthy explained points. Therefore, in my video I will use a voice over to break
down the information.
• I asked them why they weren't interested in learning about finances and they believed this was because
It was ‘boring’ and was hard to understand and so didn't’t bother trying to. This may pose a problem
when trying to engage my target audience in my video. To overcome this I will make the information
seem exciting and fun for the target audience.
• Most members said they would prefer to watch a video about finances than listen to a radio show,
because they ‘prefer visuals’. From this I will make sure I use a range of exciting shots and when I place
text on the screen I will use bright bold colours.
• They also said that they don’t get the opportunity to ask current university students questions about
financial questions and in a video would like to see university students talking about their personal
experiences. Therefore, I will feature a current university student talking about how they manage their
finances whilst studying.
I also asked the focus group members what they knew and didn't’t know about finances. This will help to
decide which topics I will choose to use in my ‘your finances’ video:
• Some members of the group were not aware of the difference between a credit card and a debit card
and were not sure which one would suit them best.
• Everyone I asked was planning on taking out a student loan, however did not know how you go about
doing this
• No one was aware of which bank would be best for them
• None of the members had ever done a shop on a weekly basis
• The members of the focus group were also unsure of how to get out a student loan and how much you
would receive roughly
• Most people said that they were aware of how to budget but were not sure of which aspect they would
cut down on.
I conducted a focus group with my target audience of students who are planning on going to
university in the coming years

9. Skill set
When I use text in my video I will be able to change the font, the text size and the
text colour. This is helpful as it allows me to use my chosen colour scheme in my
video because there is a wide range of colours. There are also a range of different
fonts and so I can choose the font which will fit best with my video.
I can also change the visuals of each shot using the ‘video’ editor. If I
upload a clip but the shot is either slightly too light or too dark, I could use
the exposure, brightness, contrast or saturation tools to alter this. This
means that I would not have re-film the clip.
When I place each shot together it will appear like this. The small
grey square is a transition. I can use these to make the change
between each shot slicker. Furthermore, The purple and blue
bars allow me to look at the level of sound in each individual shot.
I can use this to alter the non-diegetic sounds.
I
Movie
I created a skill set on the software I would be using to create my video. This allowed me
to understand the basics of what I would need to use in order to create a successful
product.

10. This audio bar will allow me to edit the sound in my video. I can increase or
decrease the sound when I will need to remove diegetic noise. I can also use
features such as ‘fade in’ or ‘fade out’ to gradually increase or decrease levels of
sound to make transitions more even.
This clip adjustment bar allows me to change the visuals in my video. I can slow
down or speed up a shot, which would be helpful if I want to use slow motion or
fast motion in my video. I could also use the zoom tool if one of my clips isn't the
same size as another. There is also a ‘video effect’ tool which allows me to put
the video into an effect such as black and white or sepia.
I will use garage band to record and edit the voice over for my video. The purple bar is
the recording which I can cut and edit to ensure its the right length for my video. I will
need to leave breaks in the voice over to allow pauses between each piece of
information given and so I can use the ‘split’ tool and create an interval.
If I double click the purple bar I can edit different aspects of the recording. This
allows me to alter the pitch of the sound clip if it is too high or low. I can also
edit the sound levels. This is helpful when I place the recording over video clips
that have background sound because I can make the voice over louder so that
the viewer can hear it clearly

11. Timelineforproduction
Deadline
Thursday
30th April
April 13th
Add the voice over
to the film and move
shots around so that
they fit the voice
over.
6th March
Finish pre
productio
n work,
planning
and pitch
March 16th
Film outdoor
locations around
Muswell Hill at
an
ATM, bus stop
and in
Sainsbury's.
March 30th
Write and
record the voice
over using
Garage Band. I
will edit different
elements of the
recording and
upload to
IMovie.
March 9th
Film indoor
shots. I will film
in a friends
kitchen,
bedroom and
office. These
shots will
capture typical
things students
do at
university.
March 23rd
Upload all
shots to
IMovie and
edit the
visuals of
each
individual
shot.
April 20th
Add in transitions to
ensure each shot
changes are smooth.
Upload music and add
in the text that will
appear on screen.
April 27th
The final week
before the deadline
I will dedicate to
small changes,
responding to
feedback and
perhaps re-filming
shots.
April 6th-
Upload my
chosen non-
diegetic music
to IMovie and
place over film
as well as
editing the
sound levels
I planned out what I would be doing on each week of the production of my
video on a timeline

12. ProductionCosting
• My video would not require using expensive locations as most of my shots take place in public
spaces (such as at an ATM or at a supermarket).
• I would need to rent a studio space which, in London, would cost around £450.
• My video will be around three minuets and so the cost would have to be worked out in relation to this
time.
• If I added up the minimum costs for my video it would cost around £1840 (at the very minimum with
these figures)
I researched the costs of creating a real world video that would be
for a website and created a table with the information

13. Pitch To
Client

14. Audience
• My target audience is students of both genders who are in year 13 and are planning on going to university.
They would be aged between 18-19 and. are most likely to be in the ABC1 demographic.
• It may be hard to appeal to the target audience with the information I am delivering. As the research from
my survey monkey and focus group has shown, finance is seen as complex by my target audience of young
people. Because they view it as a boring topic they don’t try to understand it. Therefore, this may pose an
issue in engaging my target audience in my finance video.
• To overcome this issue and engage my target audience in my ‘your finances’ video I plan on:
1. Making my video exciting for the audience by featuring bright, colours which would tie in with the websites
theme. I have chosen orange and white, which will catch the eye of my target audience because they are
bright.
2. I will also use upbeat and bubbly non diegetic music to engage the audience and make the topic more
appealing. I will use a song from the charts as they are popular and well known amongst my target
audience of young people.
3. I will also break down the financial advise and guidance I am giving in the video. This would make it more
understandable for the audience because it will be in short bursts the audience would not have to
concentrate very hard throughout the video, making it seem more relaxed. I will also use subheadings
which state what each topic the advice is about making the video more clear cut.
4. I will raise awareness through social media, which my target audience are prominent on. 63% of teenagers
have twitter and so ‘promotions’ could be used. These are advertisements on the target audience’s
‘timeline’ which would raise the amount of viewers. I will also use Facebook, Instagram and post the video
onto YouTube. This will allow my target audience to share the video with their friends who may also be
planning on going to university as they are likely to be of a similar age. I would also give an incentive to the
target audience in order to encourage them to share the video. This could be a prize such as a voucher or
a laptop which would be helpful for students that are planning on going to university.
5. I will also raise awareness through schools. As the majority of my target audience will still be in education it
would be easy to promote the video by getting schools to show the video to students and help them to
prepare for university.

15. Realmediaproductsthatareimpressive
• http://www2.warwick.ac.uk/study/undergraduate/studentfunding
/
• Warwick universities ‘student finances explained’ video on tips
for students that are planning on going to university was an
impressive media product.
• It gives short pieces of interesting information about the main
things that students need to know about university costs. It
uses bright bold colours for the text that appears on screen.
Rather than showing a screen of full text, it is edited onto shots
of a students everyday sites. The text was also placed on the
screen in a range of visually exciting ways. This was then
explained by a voice over and so the video was able to focus
on footage as apposed to lengthy text which the audience
might find boring.
• http://www.practitioners.slc.co.uk/resources/2014
15-resources/videos.aspx
• This video on making payments for university on
the ‘student finance England’ website is a
successful moving image.
• It gives each piece of information and then
explains it to the target audience of students
planning on going to university, which is what I
plan on doing in my video. It also uses upbeat
non-diegetic music which gives a positive mood
the the video. The images that are used are all
cartoon’s, adding to the fun aspect of the video
and making the topic of finances seem less dull.
I researched real videos on student finances that I though were impressive. This
enabled me to see which elements made them successful products

16. Projectoverview:
The direction my ‘your finances’ video will take is top tips on managing money for students that are
planning on going to university
• Through my research I have found some of the most common financial worries students have that
are planning on going to university. This will enable me to provide my target audience with helpful
advise and information that they might not be able to find in other existing financial videos.
• I will film a current student going about doing different things that relate to finances. This would
appeal to the target audience as they will be able to relate to the video.
• I will feature a voice over giving pieces of information and advice that corresponds to what the
student is doing in the video. I feel as though a voice over is more casual than text on a screen
and so will make the information come across as more light-hearted and so the target audience
wouldn't have to concentrate too hard throughout the entire video.
• I will feature facts and statistics that will appear on screen in a visually exciting way. From my
research I found that students wouldn’t necessarily want to see statistics appear in a video on
student financing. However, I will ensure I use interesting and unexpected figures so that my
target audience don’t get bored by my video.
• I will break down the advice I am giving into small chunks as apposed to lengthy explanations.
This will help the target audience to understand the financial advise being given, as it will be
broken down into small points.
• I will also film a current university student giving advise on what not to do, and a story about how
they got themselves into a bad financial situation. I will then have them stating how they got
themselves out of this. This would be helpful for the target audience, as from my research some
said that they don’t get the chance to ask university students questions on how they manage their
money.
• I will vary my shots in order to grab the audiences attention. I will film close ups, medium close
ups and over the shoulder shots. I will also use experimental shots (such as from the interior of a
fridge door) to grab the audiences attention.

17. Stylisticanddesignconsiderations:
Title Ideas:
• Financing for
university
• Everything you need
to know about
money
• Your finances:
managing your
money for university
• Your finances: top
tips for managing
your money at
university. I think
that this title gives a
clear idea of what the
video will entail.
Lighting:
• I want to partly shoot indoors
and so in some areas it may
be too dark. To overcome this
I will shoot in the morning so
that I can purely use natural
light.
• I also want to shoot outdoors
and so it would be hard to
control the lighting. In order to
ensure the shots aren't too
dark or dull I will film in the
morning and at mid day.
Props:
• bank notes
• cheque
• credit card
• debit card
• receipts
• jar full of coins
• Chair
• Tripod
Tone:
I am using a voice over throughout
the duration on my video
• I want my video to have an informal
tone so that the information can be
made light-hearted and the target
audience won’t get bored during the
video.
• When writing the script I will balance
colloquial language with an
appropriate amount of formal
language. I will use some
sophisticated financial terms so that
the target audience don’t feel
patronised by the video.
Camera
shots:• I will use basic camera angles such as
close ups, wide angle shots and
medium shots as these are typical
features of real world media products.
• I will also use experimental shots in
order to make the video seem more
visually exciting.
• I will use a pan shot when I am
introducing a new scene. This is so
that the audience will be able to tell
were it is set
• I will also use a track shot when
featuring a previous students story.
This would make the viewer feel as
though they are in their position and
understands the situation
Colours:
Your finances – I would like to
use this shade of orange in my
video because it is very
vibrant and would help the text
to stand out on a darker
background.
I would also like to use this
white as the other colour for
text in my video because it
creates a contrast with the
orange. Furthermore, it will
make my video appear more
professional.

18. Overallimpactofmyprojectinmeetingtheclient’sdemands:
• I feel as though this project is different from other media products about finances for
young people that are planning on going to university.
• The real world products that I have found don’t give helpful advise that is easy to
understand. They usually contain detailed helpful information that is presented in a dull
way for the target audience, Or they are exciting and fun but don’t give helpful advise. In
my video I plan on finding a balance between these by providing helpful information that
is broken down so that its easy to understand as well as presenting it to the target
audience in an exciting way.
• It may be hard to provide in depth and perhaps confusing information in an exciting way.
To overcome this I plan to research the advice and gradually reduce it into as many simple
bullet points as possible (which will feature in the voice over). This will make the
information easy to understand for the target audience.
• I think that my video for ‘Your Finances’ will be successful because it will provide guidance
and support (which is what the client asked for) to the target audience by giving a range of
advice and not just focusing on one particular idea. Giving ‘top tips’ will ensure there is a
range of helpful advice for the target audience.
• It may be hard to engage the target of young people but using bright colours and bold
text to make the video aesthetically pleasing should make my video come across as
thrilling.

19. Story Board
I created a story board in order to plan out what shots
I want to feature in my financing video.

20. Screen Shots from my video
editing production

21. 1-Uploading: After finishing my
filming I had to transfer my
shots from an SD card onto an
Apple computer. Then I
uploaded all the clips to IMovie
where they appeared as one
event.
3- Reducing diegetic
sound: I went through each
clip and reduced the
diegetic sound to zero.
Therefore, the background
noise would not be heard
over the voice over and
non-diegetic music.
4- Visual edits: I felt that certain
clips were slightly slow in pace,
which I didn’t want from my video. To
change this I increased the speed
using the ‘clip’ bar. This allowed me
to add a fast motion effect over
certain shots.
5- Visual edits 2: A few of
my shots were too dark and
so I used the ‘video’ bar to
slightly increase the
exposure and make them
brighter and so clearer.
2- Selecting: I watched each
shot and chose how long I
wanted each one to be, as well
as editing out bloopers. I then
placed them next to each other.
6-Visual Edits 3: Three of
my shots were filmed without
a tripod. Therefore, I used
the stabilizer in order to
reduce the unevenness of
the video.

22. 8-Recording Voice over: I recording my
voice over in different sections on Garage
Band. I had to listen to it several times to
ensure that there were pauses between
each piece of information. I also required
the voice over to be as loud as possible.
Therefore, I increased the sound level to
100%. Finally, I saved it to iTunes and
uploaded it to IMovie.
7-Non-diegetic underlay:
After downloading my non-
diegetic music I had to upload it
to ITunes. This enabled me to
attach it to the video.
12-Transitions: I wanted to make the cuts
between each smoother. I added different
transitions in-between each clip. I chose to
use ‘fade to white’ for most of my
transitions in order to follow my theme of
the colour white. I changed the length of
each transition to 0.4 or 0.5
9-Adding Voice over: I uploaded
my voice over to IMovie after
saving it with ILife preview I was
able to upload it to IMovie.
11-Synchronising video to
voice over: Once I uploaded the
voice over I had to correspond
each shot to what the voice over
was saying. Therefor, I had to
rearrange the order in which
each shot was arranged in.
10- Sound Adjustments: I
adjusted the voice over so
that it was louder than the
voice over. This required me
to increase the sound levels
to their maximum of 500%

23. 14-Choosing Text theme: I
wanted to have text that appeared
on screen. Therefore, I looked at a
range of different designs of texts. I
chose to use ‘four corners’ as my
text design as it appeared on
screen in an exciting and fast
paced way.
15-Adding text to Video: I had to
drag the text to a specific part of the
video. After I had done this I could
alter the text so that it fit with the
theme of my video. I changed the text
of to ‘Gill Sans’, in size 24 and altered
the colour to orange, which was the
colour that I chose for the entirety of
my video.
16-Feed back changes-
After receiving feedback, I
gave myself time to make
these alterations and
changes. Specifically, I
needed to decrease the
sound levels of the non-
diegetic music so that the
voice over could be heard
18-Final Adjustments: At the end of
my editing time I watched the video a
couple of times to ensure it was
exactly how I wanted it to be. Finally, I
burned it onto a disc,
13-Title: I wanted to create a title
page as this was a typical feature of
other finance videos. Therefore, I
dragged a text box to the start of the
video. I then altered the font to Gill
Sans and increased the size so that it
was large on the screen. I wanted to
increase the length of time it
appeared so that the target audience
would have time to read it.
17-Fitting end of video: At the
end of the video I wanted the
sound on the video to fade out
rather than coming to an abrupt
end and so I used the ‘fade out’
tool.