1. Idea Where did this idea
come from?
What facts and
figures can you find
to support this idea
What companies
would be helpful
to
contact/research
How will this idea
meet the brief?
Who will this idea
appeal to?
Target audience
This idea is
about financial
matters at
university or
other further
education. For
example tuition
fees living costs
and other
payments
necessary.
This idea came from
an interest in the
topic as it is relevant
to me as I will be
applying to
universities next
year and want to
know more about
living and paying for
university.
We can use the
figures of how much
university fees are
which can be used
to shock and draw
in the viewer. We
could also show the
living expenses and
the average wage or
money a student
will have. For
example the
average tuition fee
is around 50,000.
Also that the
minimum wage is
£4.50.
The telegraph
made a similar
video interviewing
the public about
what they thought
of the costs of
university. They
then presented
the true figures.
Another company
that I can research
is Southampton
university as they
provide
information on all
the possible costs
of university.
This will appeal to
the target
audience as they
will be applying for
university in a few
years and will be
setting up
accounts and
getting financial
advice.
This idea will
appeal to people
in 6th form or
college who are
thinking about
applying to
university or
university. Also for
people who have
loans
http://www.southampton.ac.uk/undergraduate/tuition_fees/tuition_fees_
2015.html
http://www.telegraph.co.uk/finance/personalfinance/bank-
accounts/9040844/Teenagers-struggling-with-personal-finance-
basics.html
2. Idea Where did this idea
come from?
What facts and
figures can you find
to support this idea
What companies
would be helpful
to
contact/research
How will this idea
meet the brief?
Who will this idea
appeal to?
Target audience
This idea is
about setting
up a bank
account or
getting a debit
card. The video
will be an
infomercial
about setting
up a bank
account. With
dramatizations
of going to a
bank and
setting it up.
I have a debit card
and a bank account
myself and find it
extremely useful.
Also a lot of people
do not know how
their bank account
works and even if
they set it up
themselves there are
still a lot of hidden
information.
The telegraph did a
video on financial
matters and young
people. They found
that 95% of young
people didn’t know
what debit meant
even if they owned
a debit card
themselves. The CII
(chartered
insurance institute)
found that 51% of
students think debt
is just something
everyone has to go
through at some
point.
Barclays money
skills is a detailed
site about
financial issues for
young to middle
aged people. They
cover a wide
range of money
issues such as
setting up a ban
k.
He video will have
interviews,
dramatizations
and tutorials . The
video will be
appropriate for the
target audience
with a young
presenter and
comedic elements.
The target
audience is young
people seeking
financial advice.
Specifically young
people who want
to set up a bank
account.
http://www.barclaysmoneyskills.com
3. Idea Where did this idea
come from?
What facts and
figures can you find
to support this idea
What companies
would be helpful
to
contact/research
How will this idea
meet the brief?
Who will this idea
appeal to?
Target audience
My third idea is
to create an
awareness
video of
bursaries,
scholarships
and grant. The
video will
include
interviews with
the public
about how
much they
know. There
will be facts and
statistics
throughout.
My brother was
offered a grant for
university if he
achieved certain
grades. I hadn’t
really heard about
people receiving
financial help in
going to university
and thought that
more people should
be aware of
scholarships .
The government
allocates 50m for
scholarship
programs. The nsp
was set up to help
disadvantaged
youths get into
higher education.
The amount of
money allocated to
scholarship has
reduced recently.
http://www.sout
hampton.ac.uk/u
ndergraduate/tui
tion_fees/tuition
_fees_2015.html
http://www.city.a
c.uk/study/underg
raduate/funding-
and-financial-
support/bursaries
-and-scholarships
It will have
tutorials on how to
apply for a
scholarship. The
show will also
feature an
interview with a
student who is at
university due to a
scholarship.
This will appeal to
the target
audience which is
young students
aged 16-18 as that
is the age where
they will be
thinking about
going to university.
Also because they
will not be
working and
financial maters
will be important
to them.
