Lily Wickens AS Media Your Finances Powerpoint Presentation

2. LilyWickens
MediaASYourFinances
 This 46 second video is featured as part of the Barclays ‘Student Saving’ area of their website. One of the
main aspects of this page is the short promo video which features several University Students who are
posed the question, ‘What’s The Most Painless Expense You Would Cut First?’
 The video was shot in a variety of locations which can be seen in the background of the edited interviews.
This opens up the video, making it less formal and more relatable to other students.
 The light-hearted film is targeted at students between the ages of 18-24 (predominantly the age bracket at
which students are considering going to University, and just as they have finished). Although this is a
sectional video, specific to a particular audience, it is informative and can appeal to a greater audience
spectrum.
 The only voices heard in the video are those of the people being interviewed. These shots are then finely
edited and grouped into similar answers to enable quick cuts between responses to prevent long periods of
silence.
 The non- diegetic underlay which is continuous throughout the promo is energetic, cheerful and
enthusiastic, which relates closely to the students being interviewed. This adds to the fast pace of the
video to prevent wasting time and add a sense of haste. The music contains no lyrical involvement which
focus’ the attention onto what is appearing in the video; the chorus of the song only appears within the
last 5 seconds of the video as it begins to fade out.
 The simple structure of the video is very effective, as it doesn’t take up too much time and can be viewed
relatively quickly. Its concise and informative formula
adds pace which can refer to the way in which finances
need to be dealt with.
 The film features a wide range of individuals and of
diverse backgrounds, gender and age (although
within a similar bracket). This shows that Barclays
are aspiring to appeal to a wide spectrum and
appear multicultural which is relatable to everyone
 The message, although a fairly dull one, is made
more entertaining and given a fun and interesting
aesthetic to brighten up the topic of finance.

3. YourFinancesLilyWickens
MediaAS
 This video produced by UCAS gives an insight into how to manage debts and financed whilst at university.
The 2 minute 20 second slip shows how the website can help manage student loans, debts and higher
education fees without the unnecessary stress
 The clip is entirely animated and has a simplistic outface; although it doesn’t contain much text, the
message is easily interpreted through the animations which coincide with the small amount of writing
 A non-diegetic undertone is maintained throughout the video. The music adds energy to the dull subject of
finance, making it more interesting and easier to understand
 The theme throughout the entirety of the animation coincides with the colour scheme of the UCAS
website, red and white, this allows individuals to recognise and reference the website for future occasions
 The video doesn’t contain a narrator, as UCAS may feel as though what is being shown on screen is
informative and concise enough for people to understand without having to go into further depth
 At the opening of the clip, tension is built up through asking rhetorical questions to the audience. This
address the individual watching the clip directly and engaging them from the outset. The music helps to
add tension, which could refer to the mounting pressure of a young individual who is finding it hard to cope
with their finances. The music then climaxes and begins to play an instrumental upbeat song, the clip
onscreen also changes and provides more optimistic information and how UCAS can help with student
budgeting and finance
 Although the video is simplistic, it is informative and provides students with relevant and necessary
information they need before going to university in terms of how they can be helped with their debts and
their loans.
 However, on top of the under-bed, UCAS also add
other sound effects to add a sense of fun and
creativity to the subject
 Although the video is a lot longer than the Barclays
promo video, the UCAS video is far more
informative and less subjective as there is no
people starring in it, therefore less marginalisation

4. YourFinancesLilyWickens
MediaAS
 The Halifax promotional video lasts just over 1 minute. Although the video is brief, it is also concise and
includes relevant information which is vital to anyone watching
 The non-diegetic under-bed adds a sense of positivity to the video, providing up beat and bouncy music
which contrasts to the subject of loans and finance
 The video features a ‘regular’ family who intend on extending their house with a conservatory but are
unable to afford to pay for it, however through Halifax they are able to apply for a loan through a quick and
simple application process which takes little time to process and receive
 The aspiration of the video was to show audiences and Halifax account users how easy and accessible it is
to receive bank loans
 The quick editing cuts through the video also reflect the message of the video which is how simple and
quick it is to apply and set up a loan. The pace of the promo remains fairly constant, which adds continuity
to the video
 The narrator of the video is a female who talks in a very calm and regular tone which may infer the idea of
the normality of applying for a loan, as well as providing assurance to those who are unsure of how to get a
loan
 The simplistic formula of the video shows audiences that the application process is also accessible and
easy to navigate around. It also shows the before and after of the family that have applied for a loan and
how happy it has benefitted their life. This is a good
promotional technique which includes subtle
advertisement of their service which people are
more likely to relate to
 Along the bottom of the video is small print
which is informative and reflects what is being
said by the narrator. This will add a sense of
professionalism as people feel as though they
can be confident in the statistics that are being
shown and are therefore more likely to apply

5. YourFinancesLilyWickens
MediaAS
 Slot machine – gaming reference which adds a sense of youth
 The bright, colourful aesthetics are reflective of a cartoon which is reiterated throughout the campaign
 The word ‘Minted’ is written in a san serif font which is similar to the font written on a ‘special offer’ sign in the retail industry. This
theme is continued throughout as well as being depicted in the corner of the page as if it is a sale – drawing attention to the young
audience
 ‘Minted’ itself is an example of colloquial language which can be seen within the campaign; enforces the idea of a young target audience
(approximately 17-22, around the age when individuals are considering/in university)
 Images link with the theme of money and finance, this is maintained throughout
 Money is a continued theme, elements of each page are reflective of this, in particular the title page (as seen below) through the bold
image of the point sign as if it is a slot machine. This could also be interpreted as finance is almost a game and the outcome can
essentially be a bit ‘hit-and-miss’.
 During a few of the pages within the pamphlet, there are various sized text boxes which feature advice from individuals who are of
similar age to the target audience; this adds a sense of reassurance that the person
reading can rely on what is being said, as well as being more relatable
 Through the most-part of the small articles, there is a significant pattern of being
predominantly text heavy articles with a large text to photo ratio. This is not
necessarily a good marketing idea for the audience in which they aim to appeal to
 Bullet points are more effective and more likely to be understood as gives a more
simplistic layout and less like a dull block of text
 There is a contrast on one of the pages with an image of a young child, aged around 5
or 6 who is attempting to sort out bills and paperwork. Although it is clear what is
trying to be inferred, it is not the most appropriate image to use as the child is too
young and could make the audience feel patronised
 Therefore the images that need to be used need to be relevant and appropriate to the
target audience
 There are also a couple of pages which are titled ‘word bank’ this is a clever
interpretation of the word and also provides witty humour which is relatable to the
young audience
 Highlighted words signify a key term which should be noted and remembered which is
quite an important aspect of the campaign
 The graphics of the campaign are also quite out of date, which is similar to the slang
that is used. From reading through the articles, although the information that is
provided is relevant, it is out-dated slightly in the way that it is phrased and seems a bit
pretentious
 An image of three young women holding shopping bags over their shoulder is a
stereotypical female image which has evidently been staged for the purpose of the
campaign. This is not necessarily the best portrayal to be used for the campaign
Real Life Campaign //
Analysis of a real life brochure to vary the examples that I was looking
at, which added a sense of variety

6. YourFinancesLilyWickens
MediaAS
Media
Production:
Moving Image
Topics
 Student finance
 Loans
 Debt
 Mortgages
 Credit Cards
 Personal Data Security
 Taxes & Bills
 Identity Theft
 Young people
Style
 Short film
 Interview
 Documentary
 Real story
 Promotional information
 Advertisement
 Point Of View
 Predominantly Informative
 Animated & reality
Content
 Glamorised film in black and white with
no talking but in an artistic production
which sums up an area of finance without
needing a narrator or speech
 Documentary styled video featuring a
combination of artistic shots and
information through narration and/or
interviews
 Personal story of an individual, focus in on
their life and their story. Predominantly
interview and narration
 Advertisement of promotional film
through a brief video with quick
informative editing. With/without
narration
 Part animation part reality film showing
information on an element of finance
Location Of Film
 Bank (Halifax, NatWest, Barclays,
Lloyds TSB)
 Home (Office)
 University (or School)
 POV camera attached to someone
in the first person
 Consultant Room
 Around the house
 Meeting room
Music
 Instrumental
 Upbeat and bouncy
 Non diegetic underbed
 Diegetic sounds to add realism
 Simple music
 Preferably a well-known song (either
techno or a band)
 Music that is maintained throughout
 Change in music to replicate the change
in mood of the film
 As the film fades out, could introduce the
lyrics of the song
Starring
 Other students in my year
 Students in the year above
 Students who have finished sixth form and are
considering going on a gap year
 Students who have finished sixth form and are
going straight to university
 Students who are currently in university
 Newly qualifies students
 Professionals
 People with/without a current job
 Bank Managers
 Financial Consultant
 Accountants
 Young people who are looking to buy property
 Young people who have their own property
 Younger students who are just considering their
financial status and establishing themselves with
money
 Adult who is in dept
 Adult who is good at managing their money
 Regular family (Middle class/ working class)
 Stakeholders
Shots
 Close up shots (i.e. half of the person being
interviewed and half of the background)
 Interview styled (i.e. switching shots between
interviewer and who is being interviewed)
 Following camera(follow someone around- in their
perspective)
 Pan shots
 Medium shots
 Medium-long shots to show environment
 Fillers (i.e. shots that can be edited in after which
are relevant to the topic but used to fill between
directed shots
 Static (i.e. shots that don’t move but are
informative)

7. YourFinancesLilyWickens
MediaAS
 What Is Your Current Occupation Status?
 I am currently a student at Fortismere school in year 13
 Do You Plan On Continuing To Higher Education? i.e. University or Apprenticeship
 Yes, I want to go to university but unsure whether I want to take a gap year or go straight to university
 If So, Which University(s) Do You Wish To Apply To?
 Thinking of applying to Sussex, Essex, Brighton or Reading
 What Is One Of Your Primary Financial Concerns In The Future?
 I am unsure as to how I am going to budget and manage my student loans
 If You Intend On Going To University, Are Tuition Fees Or Student Loans A Concern For You?
 Only slightly, I’m not really sure how they work
 If You Had To Cut One Aspect Of Your Lifestyle In Order To Save Money, Which Would It Be?
Why?
 Probably the amount of food I buy, I buy excessive amounts which could be cut back in order to save some money
 Do You Currently Have A Debit Card/ Current Account?
 I have a debit card or current account
 Do You Plan On Getting A Credit Card In Future?
 Not particularly
 Are You Currently Seeking Financial Advise?
 No I’m not I just ask my friends and family about any financial concerns
 Would You Consider Getting A Loan? Why?
 I would consider it just to help out with extra money here and there but not depend on it, no
 Does Identity Theft Concern You?
 Not really, I haven’t really considered it to be honest
 Are You Concerned About Getting A Mortgage On A Property?
 I don’t really know how the property purchasing process works so I am slightly worried, yes
 Do You Understand How To Manage A Current Account And A Savings Account?
 I understand how to work both but not in great depth
 Which Aspect Of Finance Do You Feel Least Informed About?
 I feel like I haven’t really been informed about any area of buying a house and how mortgages work
Research Technique //
In order to get an idea as to what area of finance I wanted to target my video at, I conducted an
interview with a year 13 student to ensure that my video was relevant to problem areas

8. YourFinancesLilyWickens
MediaAS
 This feature allows me to edit the
appearance of the text overlay during
each clip of the video
 This will be very useful when creating
an opening title clip as well putting
text over clips to provide more
information on the financial area
 It also allows me to adjust the font
size, colour and style which will allow
me to vary the typography in order to
maintain the interest of the viewer
 This may cause some problems as
there may be a limited amount of
fonts, none of which may fit what I am
looking for
 Will help for the fluidity of the film
 This feature allows me to adjust where each
clip is placed in the film
 By pressing a button, I am able to view each
clip in full; expressing the audio that is
attached to the film, as well as the separate
voice clips entirely
 This will come in very useful as I had hoped on
overlaying the audio over different clips which
may not necessarily go with the audio
 This also tells me the duration of each clip, or
each sound clip which will enable me to drag
clips and edit them quicker without having to
listen to the entire thing
 This may become quite confusing as I am
unable to rename each clip and therefore may
take longer to organise
Above: EDITING TEXT OVERLAY FOR THE OPENING TITLE
Below: EDITING LAYER DURATION
Current Status //
A basic run through of my current abilities when dealing with iMovie and the features
that it contained. Would allow me to see areas of improvement and development

9. YourFinancesLilyWickens
MediaAS
Above: EDITING/ADJUSTING VIDEO AESTHETICS
Below: ADJUSTING AUDIO
 This feature allows me to adjust the
audio of each clip that I input into my
film
 If there is background noise or excess
sound, I will be able to adjust the
settings to use ambient noise reduction
 As well as this, if the person I interview
is speaking too quietly, I will then be
able to increase the volume of their
voice
 This will come in handy when
overlaying the audio with the visual so I
can reduce and increase the narration
 Could become quite confusing as I do
not have extensive knowledge of this
feature
 This feature allows me to alter the visual elements of the film. This means that if
a clip is filmed in plain regular lighting, I am able to adjust the settings to have it
tinged a specific colour in certain areas
 I am also able to change the speed of the clip, this will enable me to match it to
the speed of the audio so that it corresponds consistently throughout
 I can also change the lighting of each clip individually, therefore if there is a shot
that isn’t well lit, then I will be able to change the contrast, brightness and
temperature of the shot to make it clearer and more visible
 If changing the colour of each clip is too difficult then there are some effects
which I can add to the clip which have already been uploaded into iMovie
 This will allow me to make the appearance of the clip the best possible quality I
can to give it an authentic and professional outcome
 This could cause some problems as I do not know what each aspect of the
settings of the video does and therefore it may take me some time to
understand what each button does

10. YourFinancesLilyWickens
MediaAS
Camera Crew
+ Hire
£250 - £500 per day
£80 - £250 per day
Voice Over
£150 - £300 per min
Actors
£300 - £400 per day
Editors
£350 - £1000 per edit
Script Writers
£200 - £500 per min Director
£300 - £650 per day
 Due to my video not being as professional as as
authentic ones, my film will be a lot cheaper to
produce
 The total minimum cost of my vide would work
out at around £900 or around this benchmark
(£300 [actor] + £150 [voice over] + £200 [script
writer] + £250 [camera crew])
 This price is fairly reasonable in order to make a
professional looking video, however as I am not
making a high value film It is unnecessary for me
to use professional actors/equipment, deducting a
large amount off the total cost

11. YourFinancesLilyWickens
MediaAS
Production Shots //
A scan of the basic outlined shots that I wanted to feature in my video.
Illustrated by hand

12. YourFinancesLilyWickens
MediaAS
Deadline
April 30th 2015
Start Of Unit 3:
January 19th
2015
Initial Research // 23rd Jan
Carry out initial research on finances
and which area I want to focus on.
Research real life products and how I
can integrate it into my own work
Pitch // 3rdrd Mar
Present a pitch to the class with
details on my final outcome. i.e. field
of finance, shot types, ideas and who I
intend on marketing my product on
Film: Full Interview // 14th Mar
In the house film the entire interview
(separate audio and video/variation in
shot types: close up, medium close up
shot) don’t include audio of the
questions
Film: Initial Scenes // 12th Mar
Film the first few scenes of the video
(opening title scene of public walking
along the street/walking shot to house
and beginning of interview)
Film: Paperwork // 19th Mar
Include a few shots of banking and the
process of filling out paperwork (over
the shoulder shots/POV/ bank
statements and signing off bills)
Film: Filler Shots// 22nd Mar
Film around the house, play with a
variation of shot types (change the
aperature of the camera/ shutter
speed/exposure) more artistic shots
Film: Outdoor Locations // 26th Mar
Following shots of them going into the bank
and how they go about their daily life with
money (include shots of going to the bank and
withdrawing money/budgeting shot)
Film: Filler Shots// 28th Mar
Film around the house, play with a
variation of shot types (change the
aperature of the camera/ shutter
speed/exposure) more artistic shots
Film: Edit Sound// 30th Mar
Collect the narration from the interview
and the background sounds from outside
(clear and consistent
throughout/volume/add in the non diegetic
music to the video) make sure to dim the
volume of the music when there is
narration. Maintain the music throughout
Film: Edit Video // 1st – 29th rd Apr
Compile all of the shots that I have made
and filter through them to make sure there
are only relevant shots that fit suitably with
the audio. (make sure the editing is smooth
and fluid throughout and don’t cut between
scenes too quickly)

13. YourFinancesLilyWickens
MediaAS
Presentation //
My presentation was presented to a full class including several
members of staff

14. YourFinancesLilyWickens
MediaAS
 Target Audience: Post university graduates (early 20’s:
21-24)
 Socio-Economic Demographic: working/middle class
backgrounds who have come out of University with a
large sum of debt money and student tuition fees to
repay
 Financial Area: My video will feature a couple of chosen
individuals who have just left university and are
considering buying their first property. The video will
feature elements on budgeting and how buying a
property works. The video will include elements of the
first stages of living alone and what it is like to manage
financial problems which are thrown at young people
 Running Time: The video will be no longer than 5
minutes and run fluently between shots
 Response: The film will attempt to tackle these
queries and provide a background story to
someone who is in a similar position to those
watching. This will make it relatable; it will include
where they have made financial errors and how to
prevent these as well as giving the audience advice
on how to manage their finances when starting off
i.e. what went well and what could have gone
better
 What Will Be Included: separation of audio and
picture so that the voice can overlay different shots
and make it more interesting to watch

15. YourFinancesLilyWickens
MediaAS
 ‘Which?’ online have already established a page dedicated to new homeowners, containing vital tips and
what the most simple and effective way to buying a new home is.
 The video is short and precise with all relevant information; it features a young man called Chris as he is
interviewed in his new home, integrated with shots of him as he decorates the house. There is a maintained
level of speech throughout, even over the shots without him in frame. The video is layered with non-diegetic
ukulele music which is upbeat and adds to the positive feel of the video.
 The website itself in which the video features also contains a list of several things that new homeowners can
expect from buying their first property, as well as providing advice from their helpline. There is also a forum
for frequently asked questions which is more inclusive and could make people more enthusiastic to buy, as
they feel as though they can relate to individuals who have the same queries as them
http://bcove.me/777lgpnr

16. YourFinancesLilyWickens
MediaAS
Barclays Student Budget Planner

17. YourFinancesLilyWickens
MediaAS
Props
 Cheque book
 Money
 Bank statements
 Credit cards
 Mortgage papers
 Tax papers
 Other paperwork
Titles
 Money Management In Minutes
 Mortgages In Minutes
 Homeowners Guide To Saving
 Savvy Savers
 Postgraduate Properties
Lighting
 Contrast of light and darker
areas
 Elements of the film will be
filmed inside and outside to
reflect the individuals’ life
 Inside shots need to be
effectively lit
 Try not to film late at night as it
could cause several problems
 Make sure close up shots are
clear and visible
Colour And Layout Ideas
 Keep the colour of the film as it
is, adjust lighting to make it
bright and modern, give it a
fresh appearance
 As the person is being spoken
to, vary the shot types to make
the film more interesting
 Instead of having standard
titles and credits, include still
images animated together
 Tracking camera to follow the
person around, integrated with
close up shots for the interview

18. YourFinancesLilyWickens
MediaAS
 Predominantly medium close up shot when filming
the interview elements of the video
 Close up shots of areas of the new home with
artistic shots of specific objects – close up, medium
long shot, long shot, panoramic shot, moving shot,
tracking shot
 Over the shoulder shot or POV shot of the person as
they open up a bank statement, checking a letter
from the bank
 Fridge shot – camera placed in the fridge, someone
opens the fridge, reaches in and closes the door
 Following shot – zoom out shot of people walking
down the street, the focus’ in on someone walking
towards the camera. Camera follows them to their
flat
 Tracking shot- as the person walks around the
supermarket, going out to a coffee shop and as they
are writing a weekly expenditure list
 Go round the flat and pick up on key money saving
aspects i.e. objects that may have had a previous
use and have been reused in order to save money
 Opening and closing door shot – as the person
enters the flat door, close the door on the camera to
create a sense of exclusivity
 Medium long shot of getting money out of an ATM
and going in to the bank to ask about a particular
issue. Have the bank clerk response included
 Follow for a day through daily lifestyle

19. YourFinancesLilyWickens
MediaAS
2,340,257UK
Total Students 2012/2013
-6.3% on 2010/2011
27,917,931
UK Total Student Expenditure (£k)
+4.7% on 2010/2011

20. Importing Clips // Importing the clips
was a fairly easy procedure that involved
transferring the clips from the SD card into
iMovie. I was then able to arrange them in a
rough running order of how they were going
to be viewed
Edit Out Bloopers // Initially I had to
edit out the main parts of the shots that were
completely irrelevant so that I was left with
the main clips. This then let me edit the clips
down even further through more detailed
analysis of the shot, making it run smoothly
Removing Background Noise//
Having imported the videos, some of the clips
which did not contain speaking i.e. the filler
shots I was able to remove the background
noise. This allowed me to essentially overlay
any audio clips that I wanted over any visual
Synchronising Visual & Audio // A
lot of the audio clips that had been altered
from the original video clips they were
attached with were out of sync with the new
clip. This meant I had to arrange and cut
various parts of the shot in order to make the
running smooth
Changing The Clips // Some of the clips
that I had initially imported onto iMovie were
just to get the fundamental idea of how I
wanted the running of the film to be. After
doing some basic editing, I was able to look
over the other archived clips and pick and
choose the best areas from each one
Aligning New Clips // The new clips
that I had imported to replace the old ones
then needed to be edited down and aligned
to suit the rest of the video. A lot of the
footage was cut out in order to stick to the
duration limit that I was given; this meant
cutting down on the audio and filler clips.
Production Editing //
Slides containing 18 screenshots of the editing process, including
changes, developments in relation to the initial plan

21. Non- Diegetic Underlay // Having
looked at some real life examples, I noticed
that most of them had an underbed to add
depth to the video. I wanted something which
was upbeat but not too overpowering or
condescending to the audience
Sound Adjustments // I knew that I
wanted the underbed to be continuous
throughout the video to add a sense of
fluidity; this meant I had to adjust the sound
levels at various intervals so as not to
overpower or interrupt the actors’ audio
Reduce Background Noise // A lot of
the initial editing was focused on the audio;
When it came to editing the audio of the
interview, there were some crackles in the
background which I ensured to remove
through reducing the background noise
Alterations To Script // Through editing
some of the audio clips, I realised that I was
going to massively go over the time limit; this
therefore meant that I had to cut out a lot of
what I had initially wanted to say,
nevertheless the adjustments were minor
Text Animation // Adding moving text
was one of the most challenging things whilst
editing. iMovie itself does not allow you to
change the positioning of titles which meant I
had to use an external source (PicEditor) to
save the file as a picture and import it
Positioning Text // Once saved as a
picture, I was able to drag it above a
particular clip and adjust the length of time it
was shown, I had to change the text into a
different format in order for me to adjust the
position on screen

22. Crop and ‘Ken Burns’ Clips // I wanted
the clips to gradually enter from the top of the
screen and stop half way. I found a YouTube
tutorial on how to do this which meant
cropping the clip and selecting an option called
‘ken burns’ which enabled me to do this. I was
also able to adjust the time it had onscreen
Positioning Onscreen // After editing
the text onto the screen and making sure that
the animations that it had were as I wanted
them to be, I was able to change where it was
positioned on the screen. This was just a
matter of dragging a box to change the size
and then moving the box to where I wanted it
Duration and Location // After writing
some of the information in the text boxes, I
realised that a lot of it was quite heavy to
read within the amount of time I had initially
given it. I added on a few more seconds and
was able to put it in an area of the screen that
was blank and I had reserved for the text
Feedback Changes // Having asked a few
people to watch the video I then asked if there
were any improvements I could make. One of
which was re-filming a couple of the clips and
adjust the focus to make it clearer. I did this but
chose to ignore changing the colour of the text as
I felt it would not suit the style I was hoping for
Colour and Clarity // To make sure that the
video viewed well and came across as
professional as possible, I altered some of the
camera shots’ lighting to make it appear more
clean cut and higher definition. I also adjusted the
contrast of some of the shots to make the colours
more prominent
Final Adjustments // After I had done
all the editing of the video, I watched the
video over a couple of times to make sure
that I had done everything I had planned to
do in my production list. Once I had done this
I was able to burn it onto a disk to hand in

23. YourFinancesLilyWickens
MediaAS
 My video is targeted specifically for the age range of 18-23 year
olds; this was due to my initial concept was property hunting for
post-graduates, although I wanted it to appeal to those who are
considering going to university to encourage them to go
 I chose to film my video in a similar style to a documentary, but
try and make it more personal to make it more relevant to the
viewers as well as making it come across more relatable
 I tried to make it as modern and clean cut as I could through
using very little in terms of added animations and transitions to
the video which I feel degrades the quality
 In attempts of informing the viewer, I used plain white text
overlaid on top of a plain background which made it come across
more stylish and not styled like a ‘pop art’ video with large text
flying around everywhere
 I made sure to make the font of the text fairly large and to try
and fit realistic times to each of the text boxes so that the viewer
didn't’t feel as though they were being rushed whilst they were
reading – which I found occasionally when watching some of the
real life example videos
 I tried to base my video on a personal story which Is the reason I
varied the shot types from medium-long shot to close up to give
the effect that you are really in the same room as the actor; as
well as using the shot at the beginning of the video of shutting
the door in the camera’s face to give it a sense of exclusivity
 I also tried to integrate various innovative shots which were
relevant to the financial subject but made the topic a little more
interesting and enticing to watch
 The video I felt came across like an authentic film you would find
on a student financial advice video, which met the original
objective I had been set. I feel as though I am happy with the
production of the video as I was able to stick to deadlines and
finish within the allotted time I was given