Mission Statement The team members at Threads ofLife are passionate about helpingimprove the lives of underprivileged women around the world by givingthem the opportunity to create a betterlife for themselves and their families.
VisionProviding underprivileged Indian women street-vendors with colorful, versatile cotton to generate a steady profit for themselvesOffering luxurious fabrics to the American consumer market along with a do-good message
Executive Summary Threads of Life is a 1:1organization. We are partnered withtextile companies in the United Statesand each roll of fabric has a tag thatexplains why the fabric is slightly moreexpensive, and how our extra profitgoes to spinning cotton in India anddonations to the Self EmployedWomen’s Association.
Threads of Life matches every yard ofour fabric sold in America so that we areable to send the same amount to India.
10 Yards of Robert Allen Fabric are bought in Chicago Information is transmitted to Loyal Textile Mills 10 Yards of cotton are spun in a Loyal Textile Mill in Tamil Nadu or Andhra Pradesh, India Self-Employed Women’s 10 Yards are Association transported in vans to National Alliance of SEWAStreet Vendors in India SEWA and NASVI (SEWA sister divvy up fabric and organization) package to be sent Bikers deliver the 10 The women’s yards of fabric to the creative street-vendors expression leads the rest of the way!
Franchise Growth Model- Start up cost: $20,000 - Need to finance a space forheadquarters, small start up advertisingcosts, and minor travel costs- First year trial in a large city (i.e. Calcutta or Mumbai) and then expand to other major cities
Needs We Address Many women seamstresses and streetvendors in India must compete forbusiness and in an extremely poorenvironment. Product: Fabrics sold in America Service: Cotton donated to SEWA
Example Partnership: Robert Allen History For over 70 years, The Robert AllenGroup has been the source for theworld’s finest fabrics. The breadth of their products andservices are supported by a globalnetwork of showroom locations, aresourceful research department, and astate-of-the-art distribution center.
Who Will Buy? American Consumer Market Tailors, Interior Designers, andClothiers that would need fabric on aregular basis Fabric stores across the UnitedStates will want to order from one of ourpartnership companies, like Robert Allen,because of their versatility andcommitment to beautiful fabrics.
Who Will be Helped? Self-Employed Women in India Seamstresses, Tailors, and Clothing Makers whocan not afford proper fabrics to do their jobs Women who must choose between buying newfabrics to make garments or putting food on the tablefor themselves or their families Women who are self-employed and do not rely onany sort of aid and do not report to any boss or otherauthority figure.
Value Proposition - Provides employment opportunities forwomen in urban and rural India - We provide higher quality cotton towomen so they can spend more time ondetailing: making the piece more expensive - Helps support American economythrough thousands of fabric storesnationwide - Our partner companies have years ofexperience and provide some of the bestfabrics in the world - We will dedicate senior and regionalmanagers, public relations workers, and
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