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Your final destination for some of
the finest handloom and
handcrafted sarees of India.
Executive Summary 2
• The project started in July 2014 and the visits were made to various parts of the
country to connect...
What is Navrang : Colours of India
Vasantha from Hyderabad
is able to connect to Md.
Sabir in Jaipur
She is able to buy th...
What problems we are solving ? 4
 Top Class Quality
 Consumer get genuine handloom or
hand-crafted items
 No Middleman
...
• Identification of
Weavers/Artisans from the
authentic sources.
• Special focus on National
Award winners
• Physical Visi...
Good Things about interface 6
Graphical Search Facility
makes life easy
Search by State,Fabric
or Craft/Technique
 1st E-...
Value Seekers
• Consumers who values Indian
Heritage fashion.
• Consumers who are interested
to pay a premium for the
prod...
India's textile market size (USD billion)
70 78
89
99
226
2009 2010 2011 2014 2023E
CAGR: 8.7%
• Textile market is valued ...
 Q1 : Is Navrang a Marketplace for weavers and artisans ?
 Ans : No, We do not use Marketplace model.
 Q2 : How the inv...
After having worked in some of the top Corporates for over two
decades, travelled world over… the two co-founders gave it
...
Visit us at
Www.navrang.net
Www.navrangcreations.com
Write to us : info@navrang.net
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Navrang: Colours of India Investor pitch

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This is a introduction Pitch of Navrang Colours of India which sells online fabric from India

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Navrang: Colours of India Investor pitch

  1. 1. Your final destination for some of the finest handloom and handcrafted sarees of India.
  2. 2. Executive Summary 2 • The project started in July 2014 and the visits were made to various parts of the country to connect to the weavers and artisans. • Beta launch of the site www.navrang.net is done of 10th June 2015. • There will be a 3 months of Pilot with the products from 8 States with a plan to cover 29 states by end of Dec 2015. • Today there is no single retail place or portal where women can buy fabrics which come from different regions, states and parts of India. • Navrang brings the different cultures, colours, fabrics, motifs, handiworks and colours of the beautiful 6 yard magic called SAREE to all the wonderful women across various regions of the world. • We bring the works of Weaver and Artisans directly to the consumers. • Give the Weavers and Artisans the right value for their hardwork. • Venture is founded by Sonal and Rajarshi, in their 2nd start-up
  3. 3. What is Navrang : Colours of India Vasantha from Hyderabad is able to connect to Md. Sabir in Jaipur She is able to buy this laheria saree of Jaipur From Navrang 3
  4. 4. What problems we are solving ? 4  Top Class Quality  Consumer get genuine handloom or hand-crafted items  No Middleman  Navrang buys directly from Artisans/Weavers and sell to the consumers.  Fair Compensation to weavers  The poor weavers gets their due, paid on time, improve their life.
  5. 5. • Identification of Weavers/Artisans from the authentic sources. • Special focus on National Award winners • Physical Visit and verification. • Sample collection from them. • Multiple sources for better collection Stocking , Photo Op, Branding. Launch on Navrang Site Inventory Check .Re-order, New Design, Colours launch Business Model 5
  6. 6. Good Things about interface 6 Graphical Search Facility makes life easy Search by State,Fabric or Craft/Technique  1st E-commerce site that provides knowledge & curated content  about each fabric and craft  Newsroom provides the consolidated related articles published in media.  Live Documentaries provides a feel of the real life of artisans and weavers.
  7. 7. Value Seekers • Consumers who values Indian Heritage fashion. • Consumers who are interested to pay a premium for the products. Experience Seekers • Individuals who wish to have one unique product in their wardrobe. • The products passes to the next generation along with the experience  As per IMRB figures  urban incomes rose by 100% and incomes of urban women by 111%  Different social groups like #100sareepact are becoming popular.  Corporates are promoting wearing handloom items on special occasions.  Even some of the schools made saree as mandatory dress code for teachers. Saree Day @ Infosys Bangalore Our Market 7
  8. 8. India's textile market size (USD billion) 70 78 89 99 226 2009 2010 2011 2014 2023E CAGR: 8.7% • Textile market is valued at $99 bilion USD and growing at 8.7% CAGR • Handloom and Handcrafted is $39B market grwoing at 13% CAGR • Huge export potential to US & Europe due to increasing Indian diaspora • Platforms like LIMEROAD, CRAFTSVILLA etc. are doing well. India or Abroad : We are here ! 8
  9. 9.  Q1 : Is Navrang a Marketplace for weavers and artisans ?  Ans : No, We do not use Marketplace model.  Q2 : How the inventory is managed ?  Ans : We buy the inventory from the weavers or artisans, hold it in New Delhi then ship out to our customers.  Q3 : What was the reason of not using a Marketplace model ?  Ans : Its very clear that weavers or artisans are not so educated to upload the inventory and manage it. On other hand as products are selected by us hence quality is assured.  Q4 : How do you find out the sources ?  Ans : Normally we use reference or government listed artisans . Also we talk to the national award winners who provides very unique designs. Lot of ground level work is involved.  Q5 : What is the vision for Navrang ?  Ans : We wish to cover all 29 states and all Crafts of India. We would like to give you an option to choose any textile from Kanyakumari to Kashmir. Frequently Asked Questions 9
  10. 10. After having worked in some of the top Corporates for over two decades, travelled world over… the two co-founders gave it all….“Corporate perks, a big fat salary, 5-star hospitalities” ….to pursue their quest for “Discovering India” the real India thru’ the eyes and hands of the true artists of India….. The Founding Team Sonal Gupta Co-Founder, believes in getting the best out of technology but at the same time passionate about the rich culture and traditions of India, amongst the first few women officers of the Indian Army. Ex Indian Army, Bharti, IBM, Oracle. Rajarshi Guha Co-Founder, has a flair for technology with almost two decades in managing and leading high impact technological teams and a passion for cooking exotic Bengali cuisine. Ex Usha Comm, Bharti, Oracle. 10
  11. 11. Visit us at Www.navrang.net Www.navrangcreations.com Write to us : info@navrang.net

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