Student made presentation

1. SONY
By Jack, Daniel and Olivia

2. Sony History
Sony was created in 1945 in Tokyo, Japan by two men
Masaru Ibuka and Aldo Morita. The first product they created
was a audio tape recorder in 1958, the brand then went on to
create PlayStation, Sony Ericson, Sony music brand, Sony
batteries, Sony television, Sony films, Sony cameras, Sony
telecommunications, Sony radio, Sony Vaio laptops, and
Sony stereos.

3. Employment and market share
Sony has around 21.5% market share in the FTSE rankings
and has a current revenue is round $86.64 billion a year and
employ around 268,200 people worldwide throughout their
branches and outlets.

4. Sony Music
Sony also owns music; they have many different genres of music
under their umbrella and have signed over 500 artists. They have
artists such as;
- Beyoncé
- JLS
- Little Mix
- George Michael
- Chris Brown
- FatBoy Slim
- J-Lo
- One Direction
Sony have integrated horizontally with different organizations

5. Intergration
Sony along side Warner and Universal are an example of a
oligopoly as they are said to have control over music market by
offering a wide variety of signed music artists under Sony
labels.
Sony offer a streamline service as they are vertically integrated
as they can provide consumers with a range of different
products; Sony distribution down to the technology you use to
listen to this music.
This would mean that their revenue would be very high as if a
consumer are loyal to the brand they would want every product
under that brand, eventually increasing positive word of mouth
and repeat business.

6. Sony Record Labels
Sony also have many record labels under their name and
own all of these websites including their own Sony brand
name. Below are a few of the record labels;

7. Sony Timeline of Products