2. History
1960: The chairman of Barnes & Noble Leonard Riggio began his book selling
career while he was attending New York University.
1965: Mr. Riggio received a small investment and started the Student Book
Exchange (SBX).
1970: Riggio’s business included six other college bookstores and acquired the
flagship Barnes & Noble’s trade name and flag ship in Manhattan.
1974: Barnes & Noble was the first bookseller in America to advertise on
television in the year.
3. History …continues
1975: The company took a bold and audacious step by becoming the first
bookseller in America to discount books by offering New York Times
bestsellers at 40% off publishers’ list prices in.
1993: B&N became a publicly traded company.
2009: B&N launched the world's largest eBook store as part of its overall
digital strategy also know NOOK.
7. Strategy
“They are not selling the devices, they are not
selling books and traffic is down,” said Mike
Shatzkin, the founder and chief executive of Idea
Logical, a consultant to publishers. “I’m looking for
an optimistic sign and not seeing one. It is
concerning.”
8. “The problem is not whether or not the Nook is
good,” said James L. McQuivey, a media analyst
for Forrester Research. “What matters is whether
you are locked into a Kindle library or an iTunes
library or a Nook library. In the end, who holds the
content that you value?”
Strategy
14. Spokesperson
Romeo Miller
Seen on TV as the star in a show called the Romeo show, also seen in TV
commercials promoting a popular online college
Known for being an artists, but also a down to earth regular person all at
the same time.
15. Spokesperson
Beyoncé Knowles
Seen on TV in music video’s, movies and commercials
Known for being a women that others try to emulate, a trendsetter and all
around good person who has much credibility
17. Media Advertising
Television
One of the commercials will be about 20 sec.
that will air after the news on new
channels that give a glance at the new
product.
Another commercial will show all the new features
And colors the new product will
come in, using the spokespersons
in various settings to show the
the new features in use.
18. Print Advertising
Magazines
On the back cover will be the new
nook advertisement with a picture of
The spokes person using the nooks
feature in a particular setting.
There will also be an insert of an mini
portfolio in the middle of the magazine the
will printed on paper that is smaller the
average size.
22. Features of the NOOK NG
Customizable ( get your Nook in what ever color you please and pick
an attachable or blue tooth ready keyboard in the same color. Put
your own message in the back of your Nook.)
Durable frame construction
Projector
USB Port
Wi-Fi (One button connects you to a Starbucks or Barnes & Noble
store no pass word needed)
Blue tooth ( connects you to you portable attachable keyboard)
Windows 8 ( Microsoft software ready)
Internet home screen (one button leads you to your favorite search
engine. Google Bing Yahoo and more
23. What you get with your new Nook
100% recyclable NOOK shopping bag
100% recyclable NOOK box
NOOK any color of your choice
Keyboard of the same color (either attachable or blue tooth ready)
Charger any color
Headphone any color
4 year Warranty (can be used to updated to the newest version
every year with a 50% discount)
Coupon for one free Starbuck coffee
Coupon for 50% of your first book purchase at any Barnes & Nobles
store
