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HISTORY




          BALU
          9666166155
INTRODUCTION

Founded       7may 1946
Founders     Masaru Ibuka,
             Akio Morita.
Headquarters Minato, Japan
Employees    168.200 (2011)
KEY PEOPLE




   chairman           President & CEO   Vice-chairman
SIR HOWARD STRINGER   RYOJI CHUBACHI    KAZUO HIRAI
HEAD QUARTERS

MINATO JAPAN
Sony products
Consumer Products             Professional Products
Television & Projector        Broadcast & Professional
Home Video                    Digital Cinema
Home Audio                    Projector
Home Theatre System
Compact Digital Camera
Interchangeable Lens Camera
Video Camera
Computer & Peripherals
Tablet
Portable Audio
Game
Mobile Phone
In-car Entertainment
Storage Media And Batteries
Accessories
XPERIA™ ARC S (White)
Now shoot and save your pictures in a      Find the way - aGPS
snap, with the XPERIA arc S Android        Wi-Fi connect
SMARTPHONE powered by a lightning fast     Your life in brilliant HD
1.4GHz turbo processor. Get all the        FM Radio
games, apps and videos, without the        Timescape™ - meet your mates
wait, plus with 3D sweep you can capture   Sony Entertainment Network
stunning panoramas. Bright just got more
brilliant.
                                           Standard Retail Price:
                                           MRP Rs 26,249 /-*
SGPT113IN/S
•»Android™ 3.2
•»Easy to carry and easy to watch
with 9.4 (23.87 cms) TruBlack™
touch-screen display
•»Swift and smooth touch
experience with “Quick View” and
“Quick Touch”
MRP Rs 29,990 /-*
KDL-65HX925
•»Intelligent Peak LED
•»MOTIONFLOW™ XR 800
•»X-Reality™ PRO picture
engine
MRP Rs 359,900 /-*
SLT-A35K
•»7fps Continuous Shooting
with Auto-Focus
•»Quick AF Live View & Full
HD Movie Recording
•»16.2 MP Exmor CMOS
Sensor
MRP Rs 35,990 /-*
•5
                             laptops           •VAIO




                                                       VAIO L Series24(60.96cm) ideal all-
                                                       in-one PC with touch operation
         S Series (SB)13.3(33.78 cm)
       perfectly balanced mobile PC that was
                 crafted to be carried



                                                             VAIO Z Series13.1(33.27
                                                             cms) extremely thin & light
            32VAIO Y Series11.6(29.5                            mobile with absolute
                                                                    performance
              cm) compact mobile sub-
                                                              •16.4 (41.6 cm) extreme
                   notebook PC
                                                            performance & entertainment




                                                          VAIO E Series14(35.56 cm),
      VAIO C Series14(35.56cm) &                        15.5(39.37 cm) and 17.3(43.94 cm)
       15.5(39.37cm) PC wrapped up in                   everyday PC with Truss Patterned
                                                                     Texture
         vivid light emitting material




                                                        VAIO J Series21.5(54.6 cm)
     VAIO F Series16.4 (41.6 cm)
                                                        friendly all-in-one PC with touch
     extreme performance &
                                                        operation
     entertainment
Sony music

•Sony Music Entertainment Is A Global
Recorded Music Company With A Roster That
Includes A Broad Array Of Both Local Artists
And International Superstars. The Company
Boasts A Vast Catalog That Comprises Some Of
The Most Important Recordings In History. It Is
Home To Premier Record Labels representing
Music From Every Genre. Sony Music
Entertainment Is A Wholly Owned Subsidiary Of
sony Corporation Of America.
•ADAM LAMBERT
• AVRIL LAVIGNE
• MICHAEL JACKSON
•LEONARD COHEN
•CHRIS BROWN
•JIMI HENDRIX
•KELLIE PICKLER
•REBECCA FERGUSON
Sony's Sales and Distribution by
Geographical Regions in 2011


 Geographic Region   TOTAL SALES YERN IN MILLIONS

    Japan              1,873,219
    United States      2,512,345
    Europe             2,307,658
    Other Area         2,041,270
Sony Pictures
SONY LOGOS
Over the years, Sony has introduced these
 standards:

•Umatic (~1968)                •Digital Betacam (~1990)
•Betamax (1975)                •miniDV (1992)
•Betacam (1981)                •DVD with others (~1995)
•Compact Disc with Philips     •DVCAM (1996)
• (1982)                       •Memory Stick (1998)
•3.5 inch Floppy Disk (1982)   •Digital8 (1999)
•Video8 (1985)                 •Universal Media
•DAT (1987)                    Disc (~2003)
•Hi8 (1988)                    •HDV with JVC (~2004)
•MiniDisc (~1990)              •Blu-ray
                               Disc with Panasonic and ot
                               hers (2006)
Brand ambassador
Sony strategy 2012
Queries…
THANK YOU

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Sony history [balu]

  • 1. HISTORY BALU 9666166155
  • 2. INTRODUCTION Founded 7may 1946 Founders Masaru Ibuka, Akio Morita. Headquarters Minato, Japan Employees 168.200 (2011)
  • 3. KEY PEOPLE chairman President & CEO Vice-chairman SIR HOWARD STRINGER RYOJI CHUBACHI KAZUO HIRAI
  • 6. Consumer Products Professional Products Television & Projector Broadcast & Professional Home Video Digital Cinema Home Audio Projector Home Theatre System Compact Digital Camera Interchangeable Lens Camera Video Camera Computer & Peripherals Tablet Portable Audio Game Mobile Phone In-car Entertainment Storage Media And Batteries Accessories
  • 7. XPERIA™ ARC S (White) Now shoot and save your pictures in a Find the way - aGPS snap, with the XPERIA arc S Android Wi-Fi connect SMARTPHONE powered by a lightning fast Your life in brilliant HD 1.4GHz turbo processor. Get all the FM Radio games, apps and videos, without the Timescape™ - meet your mates wait, plus with 3D sweep you can capture Sony Entertainment Network stunning panoramas. Bright just got more brilliant. Standard Retail Price: MRP Rs 26,249 /-*
  • 8. SGPT113IN/S •»Android™ 3.2 •»Easy to carry and easy to watch with 9.4 (23.87 cms) TruBlack™ touch-screen display •»Swift and smooth touch experience with “Quick View” and “Quick Touch” MRP Rs 29,990 /-*
  • 9. KDL-65HX925 •»Intelligent Peak LED •»MOTIONFLOW™ XR 800 •»X-Reality™ PRO picture engine MRP Rs 359,900 /-*
  • 10. SLT-A35K •»7fps Continuous Shooting with Auto-Focus •»Quick AF Live View & Full HD Movie Recording •»16.2 MP Exmor CMOS Sensor MRP Rs 35,990 /-*
  • 11. •5 laptops •VAIO VAIO L Series24(60.96cm) ideal all- in-one PC with touch operation S Series (SB)13.3(33.78 cm) perfectly balanced mobile PC that was crafted to be carried VAIO Z Series13.1(33.27 cms) extremely thin & light 32VAIO Y Series11.6(29.5 mobile with absolute performance cm) compact mobile sub- •16.4 (41.6 cm) extreme notebook PC performance & entertainment VAIO E Series14(35.56 cm), VAIO C Series14(35.56cm) & 15.5(39.37 cm) and 17.3(43.94 cm) 15.5(39.37cm) PC wrapped up in everyday PC with Truss Patterned Texture vivid light emitting material VAIO J Series21.5(54.6 cm) VAIO F Series16.4 (41.6 cm) friendly all-in-one PC with touch extreme performance & operation entertainment
  • 12. Sony music •Sony Music Entertainment Is A Global Recorded Music Company With A Roster That Includes A Broad Array Of Both Local Artists And International Superstars. The Company Boasts A Vast Catalog That Comprises Some Of The Most Important Recordings In History. It Is Home To Premier Record Labels representing Music From Every Genre. Sony Music Entertainment Is A Wholly Owned Subsidiary Of sony Corporation Of America.
  • 13. •ADAM LAMBERT • AVRIL LAVIGNE • MICHAEL JACKSON •LEONARD COHEN •CHRIS BROWN •JIMI HENDRIX •KELLIE PICKLER •REBECCA FERGUSON
  • 14. Sony's Sales and Distribution by Geographical Regions in 2011 Geographic Region TOTAL SALES YERN IN MILLIONS Japan 1,873,219 United States 2,512,345 Europe 2,307,658 Other Area 2,041,270
  • 17. Over the years, Sony has introduced these standards: •Umatic (~1968) •Digital Betacam (~1990) •Betamax (1975) •miniDV (1992) •Betacam (1981) •DVD with others (~1995) •Compact Disc with Philips •DVCAM (1996) • (1982) •Memory Stick (1998) •3.5 inch Floppy Disk (1982) •Digital8 (1999) •Video8 (1985) •Universal Media •DAT (1987) Disc (~2003) •Hi8 (1988) •HDV with JVC (~2004) •MiniDisc (~1990) •Blu-ray Disc with Panasonic and ot hers (2006)