Myspace pitch deck
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  • Full Name Full Name Comment goes here.
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  • I will be interested to see if myspace has a next chapter. Nice presentation though.
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  • Liz’ story about this is here http://allthingsd.com/20111003/heres-myspaces-pitch-deck-music-youth-culture-and-steadied-traffic/
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  • So it's officially 'Myspace' - no capital S?
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  • OMG I made the pitch deck, in slide 12! I'm one of Tim Vanderhook's 'People You May Know'. Haha.
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Myspace pitch deck Presentation Transcript

  • 1. Myspace:The Next Chapter Supporting Materials September 2011
  • 2. Myspace Timeline The Myspace audience is as large today as it was in 2005, when the company was acquired for $581M Traffic decreased after failed Futura launch, but has steadied and is currently trending with the market Myspace U.S. audience (millions)160 Rapidly growing social media network Facebook Futura launch and rumors of140 2009 intersects and surpasses Myspace in users 2010 impending Myspace sale result in precipitous decline in users PROPRIETARY & CONFIDENTIAL © Specific Media. Names and logos are trademarks or registered trademarks of their respective owners.120 Myspace shifts strategy away from music roots to social, 2006 but fails to build well-functioning social product v100 Facebook begins eating 2008 Myspace market share Specific Media 80 2011 buys Myspace Newscorp buys for $35M 2005 Myspace for $581M 60 40 Futura traffic damage comes to end February 2011. Myspace traffic climbs 15% since. 20 0 2005 2006 2007 2008 2009 2010 2011 Source: comScore 2
  • 3. Myspace Market Reach Indicates Growth Social Media Sites Reach – Worldwide Social Media Sites Reach – U.S. unique visitors (000) unique visitors (000) 800,000 180,000 160,000 600,000 140,000 150,000 40,000 Facebook 30,000 Facebook 100,000 Twitter Myspace 20,000 LinkedIn Twitter 50,000 10,000 Myspace LinkedIn Tumblr 0 Tumblr PROPRIETARY & CONFIDENTIAL © Specific Media. Names and logos are trademarks or registered trademarks of their respective owners. 0 Feb Mar Apr May Jun Jul Feb Mar Apr May Jun Jul v Music Sites Reach – Worldwide Music Sites Reach – U.S. unique visitors (000) unique visitors (000) 260,000 70,000 60,000 220,000 50,000 180,000 40,000 30,000 80,000 20,000 60,000 10,000 Vevo Vevo 40,000 Myspace 1,500 Myspace 20,000 1,000 Pandora Pandora 500 0 Spotify 0 Spotify Feb Mar Apr May Jun Jul Feb Mar Apr May Jun Jul Source: comScore, Feb 2011 - July 2011 3
  • 4. Myspace Brand EquitySurvey findings reveal significant awareness of Myspace as both as a social network andmusic site. Myspace Brand Awareness Across Categories 74.7% 61% 69.7% 69.3% 50% PROPRIETARY & CONFIDENTIAL © Specific Media. Names and logos are trademarks or registered trademarks of their respective owners. v 30% 29.9% 21.2% 16% Pandora Myspace Vevo Spotify Facebook Myspace Twitter LinkedIn Tumblr Q: Have you heard of the following Q: Have you heard of the following social music sites? networking sites? Source: Specific Media Data, September 2011 4
  • 5. Myspace Hidden Assets No single player possesses all the capabilities that Myspace offers  The Hulu of Music: Unique content rights with Big Four labels and 20K independent labels allows for ad-supported music video and audio streaming  Owned and operated property engaging 70M+ global consumers online each month  PROPRIETARY & CONFIDENTIAL © Specific Media. Names and logos are trademarks or registered trademarks of their respective owners. Database of 325M+ active email addresses v  User registration data enables targeted content and advertising based on consumer interests  Ranked second-most-popular music site, well ahead of Vevo and Spotify 5
  • 6. Largest Audio And Video Catalog In The WorldMyspace Song VolumeThe only platform with extensive video and audio licensing agreements with all of the Big Fourlabels as well as 20K independent music labels allows for ad-supported streaming. Major Labels 5M+ songs PROPRIETARY & CONFIDENTIAL © Specific Media. Names and logos are trademarks or registered trademarks of their respective owners. v Unsigned 45% Major Indie Labels 50% 7M songs Indie 5% Unsigned Bands 30M+ songs 6
  • 7. SM & Myspace: Collectively Stronger • Broadly appealing music platform attracts an engaged audience base back to the iconic Myspace brand. Audiences • Integrated cross-media platform enables seamless connectivity to 170M U.S. consumers each month, creating anywhere, anytime audience immersion. Together, the combined • Joint venture with the Big Four and 20K independent labels allows Myspace to stream 42M songs for free. company stands PROPRIETARY & CONFIDENTIAL © Specific Media. Names and logos are trademarks or registered trademarks of their respective owners. • Proprietary video player facilitates quality content-driven apart in the space Experiences vexperiences. with a creative • Social networking infrastructure allows for 360-degree music experiences centered on consumer-artist alignment. vision backed by far-reaching • Addressable advertising technologies power brand impact capabilities. through ad relevance. • Vast distribution network drives scalable viewership through premium syndication. Brands • Owned and operated property offers flexible custom solutions to brand partners. • Custom analytics show campaign impact on audiences, explain why and inform next steps. 7
  • 8. Digital Music Landscape Unlimited Free Custom Custom Real-Time Purchase Communication Streaming Playlist Playlist Music DRM w/ Artists Music Share Content Offline Exclusive Concert Purchase Mobile Music (Audio) (Video) Charts Free MP3s & Fans Videos (Social Media) Events Content Listing Merchandise Widget App Radio ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ PROPRIETARY & CONFIDENTIAL © Specific Media. Names and logos are trademarks or registered trademarks of their respective owners. v ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ Facebook Music ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ 8
  • 9. Product Vision Increase Value For Consumers Simplify Capture Navigation New Audiences PROPRIETARY & CONFIDENTIAL © Specific Media. Names and logos are trademarks or registered trademarks of their respective owners. Eliminate Return Clutter: v Artists Who Share & Curate MUSIC Non-Core Features & Ads Content Re-engage Lapsed Host Exclusive Audiences Content 9
  • 10. Myspace Rebirth Fans (Bullseye = Males + Females Age 21):  Social trend setters, early adopters of new music and music entertainment looking for a new online destination Artists: TARGET AUDIENCES  Established and emerging performers seeking a platform with tools and resources to entertain, sell music and merchandise, and promote tours PROPRIETARY & CONFIDENTIAL © Specific Media. Names and logos are trademarks or registered trademarks of their respective owners. Stakeholders & Experts: v  Music and brand advertising partners, cultural influencers VISION To become the #1 online community music destination MISSION To feed the energy of youth culture everywhere To recognize talent, spark conversation and challenge the youth to shape POSITIONING the future 10
  • 11. Changing Myspace Trajectory: Audience Engagement Top Down: Bottom Up: Music access: The most Eyeball Tonnage: Owned and operated PROPRIETARY & CONFIDENTIAL © Specific Media. Names and logos are trademarks or registered trademarks of their respective owners. comprehensive music licensing platform offers audience base with 70M+ agreements in the industry v consumers Mobile: 20 million active users monthly Site Design: Simplify navigation, search functionality and ease of content Brand Strategy: Create new brand discovery partnership model Content is King: Focus on exclusive Download Store: Drive consumer re- content with an emphasis on music first activation via promotional pricing of music Cultural Currency: JT ownership gives credibility to re-engage audiences 11
  • 12. First 100 Days Results  Increased homepage usage and music  Video consumption doubled in consumption last 30 days PROPRIETARY & CONFIDENTIAL © Specific Media. Names and logos are trademarks or registered trademarks of their respective owners. v  Discover new music  Share music with friends  Expand music library Right Rail Social Playlist (beta) 12
  • 13. For Additional Insights Into The Myspace Story…CONTACT vMeredith Obendorfer Neda AzarfarSparkpr for Specific Media Specific Media415.321.1882 949.861.2045meredith@spark.com nazarfar@specificmedia.com