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1. The Power of LinkedIn Referrals
​Webcast
June 23,2016

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Introductions

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What will I get out of this session?
1. Overview & stats to use to build your referrals programs
2. An inside look into GoDaddy’s employee referrals program
3. LinkedIn Referrals an overview and demo
4. Q&A
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Additional stats & resources you need to know
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What’s “good” for referrals?What makes referrals #1? Do bonuses matter?
25% avg4
40% avg2
Your aspirations?
#1
Quality
#1
Time
#1
Tenure
Highest on-the-job
performance1
Fastest time-to-fill2
3x more likely to
stay for 3 years2
6% People who refer
for the bonuses3
Doubled bonuses,
saw no change
Dropped bonus,
referrals doubled
​1) Dr. John Sullivan on ERE 2) Jobvite Index 3) LinkedIn Survey 4) iCIMS 2013 Source of Hire Report
Why
referrals?
​Employee referrals programs are about solving bigger business
problems more effectively.

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An inside look with GoDaddy…
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 14mm Customers Worldwide
 37 Countries, 44 Currencies & 17 Languages
 62mm Domain Names Under Management
 +5K Employees Around The World
Most successful tech IPO of 2015
2015 Fortune List of 100 Best Companies to Work For
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6Copyright© 2016 GoDaddy Inc. · 14455 N. Hayden Road Scottsdale, Arizona 85260 (480) 505-8800 · All Rights Reserved.
GoDaddy Today
Company Overview

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 Annual hires: 2,500+ (~1800 are call center support)
 Recruiting Team: 10 Recruiters, 3 University Relations, 6 coordinators
 Key targets: Call Center in AZ and Iowa; Engineers in Bay Area, Boston,
Seattle and Iowa; Corporate positions in all locations
We challenged our hiring managers and key performers to:
 Create a “culture of recruiting”
 Refer exceptional talent
 Sharing content with GoTeam
 Telling their story on Glassdoor
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7Copyright© 2016 GoDaddy Inc. · 14455 N. Hayden Road Scottsdale, Arizona 85260 (480) 505-8800 · All Rights Reserved.
GoDaddy Talent Acquisition
Recruiting is a TEAM Sport @ GoDaddy
RESULT: Employee referrals now 33% of hires up from 17% in
June of 2014, while reducing referral bonus from $3000 to $1000!

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• January 2016: Pilot program with 100 participants
• Initial growing pains first 2 weeks
• Three weeks in, a placement!
• Mid-April: initial general rollout of sign-up link
• Enter…THE MIRROR!
• Continued engagement “boosts”
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8Copyright© 2016 GoDaddy Inc. · 14455 N. Hayden Road Scottsdale, Arizona 85260 (480) 505-8800 · All Rights Reserved.
LinkedIn Referrals Initiative
GoDaddy’s Approach to LinkedIn Referrals
GOAL: Reinforce our “culture of recruiting” by getting people to
sign up for LinkedIn Referrals.

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9Copyright© 2016 GoDaddy Inc. · 14455 N. Hayden Road Scottsdale, Arizona 85260 (480) 505-8800 · All Rights Reserved.
LinkedIn Referrals Initiative
Creating Awareness and Promoting “Culture of Recruiting”

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10Copyright© 2016 GoDaddy Inc. · 14455 N. Hayden Road Scottsdale, Arizona 85260 (480) 505-8800 · All Rights Reserved.
GoDaddy Summary
GoDaddy’s Take on Employee Referrals & LinkedIn Referrals
• Personalized, authentic branding
• Recruiters can drive referrals
• Engagement is automatic
• Culture of recruiting
• The best quality hires
• Personal brand improving
employment brand
Employee Referrals LinkedIn Referrals

11. LinkedIn’s Approach
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Businesses win with the right talent, but acquiring
talent is increasingly difficult and costly
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1 Bureau of Labour Statistics, 2015
2 Aberdeen, 2015
3LinkedIn Talent Trends, 2016
4Bersin, Talent Acquisition Factbook, 2015
Transient
workforce
1 in 4 employees say they’ll
switch jobs within the year3
High competition
for talent
14 Year high for job
openings in the U.S.1
Low supply
of people with
key skills
80% of companies say
there is a skills shortage2
Requiring more of your time and resources
+7% more spend • +9% more TA headcount • +8% longer to fill a role4

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Talent is more active than ever and their paths are
influenced by people and companies they trust
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?
?
?
?
?
?
?
?
? #1The #1 way talent
discovers a job
opportunity is from
someone they know2
66%Of job switchers knew
about their company
before they heard
about the opportunity3
?
?
?
1 CEB, Branding for Influence, 2014
2 LinkedIn, Job Switcher Survey, 2016
3 LinkedIn, Talent Trends, 2016

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Your company network can be a significant asset in
helping you to acquire talent on this path
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CLIENT employees
are on LinkedIn
Professionals directly
connected to your
employees
Demo Co.
Employees
Company Connections
1,500,000
10,000
ATS Data
* Total Applicants in your ATS (past two years)
150,000
LinkedIn past
applicants*
All past
applicants

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Employees ATS Data
LinkedIn Referrals’ unique position unlocks
company networks
Engaged Visible Integrated
Company
Connections
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LinkedIn Referrals: an employee referral portal,
enhancements to Recruiter, and an admin portal
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Referral portal
for all employees
Enhancements to all
Recruiter licenses
Admin portal for
TA/HR leaders

17. DEMO
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Demo Personas
Employee Candidate Recruiter Admin

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Employee Experience

20. Employee Journey

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22. 22
Candidate Experience

23. Recruiter Experience
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Employee Experience

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29. 29
Admin Experience

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LinkedIn Referrals delivers value in multiple
ways
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32. Recruiter Experience
32

33. Tim’s view of the requisition in Demo Co.’s ATS Recruiter Journey

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