1. User centric employee
portal
The story of the Olav Thon Group,
and the road to 6000 happy users.
Kjartan Michalsen // Team manager user experience, Logica Norway
Kjartan Dannatt // Webmanager, Olav Thon Group
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2. Kjartan Dannatt Kjartan Michalsen
Olav Thon Group Logica Norway

3. About the Olav Thon Group
- 70 Hotels in Norway, Sweden, Belgium and the Netherlands
- Shopping malls
- Real estate
- Gift cards
- Restaurants and bars
- Parking
- Lottery
- …and much more

4. About Logica
• Logica is a business and technology service company, employing
39,000 people across 36 countries.
• We create value by successfully integrating people, business and
technology to create effective, sustainable business ecosystems.
• User Experience teams in multiple countries, like Germany and
Norway
• Ranked as number 1 full service intranet provider in Germany by
BVdW
• UX team in Norway concist of 12 information architects and
designers.
© Logica <YEAR>. All rights reserved Footer appears here No. 4

5. The Challenge
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6. How to build an intranet which will solve the
top tasks of users in a wide variety of
businesses?

7. Felles intranett

10. The objective
• To make employees in OTG more efficient
• To increase the reliability of internal information
• To create one common information platform for OTG
• To contribute to the diffusion of knowledge and competence across
divisions and departments
• Strengthen the individual employee’s awareness of being part of the
Olav Thon Group
© Logica + OTG 2011 No. 10

11. Philosophy
The intranet should be
• Task-oriented
• Relevant
• User-driven
• Based on the principle of “first things first”
© Logica + OTG 2011 No. 11

12. The UX process
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16. Analysis
Understanding our client´s business and users

17. Putting the user first
Design from the outside in
If we don t care it will show in the final product

19. Top tasks questionare – quantitative
research

20. 20

22. Top tasks
• Finding a co-worker and/or “function”, for example, "Kjartan" or
"web editor"
• Read news items
• Find terms and conditions for corporate clients
• Find HSE manuals
• Sign up and find information about training and seminars
• Find special offers for employees in the OTG
• Retrieve information from Superoffice (CRM database)
© Logica + OTG 2011 No. 22

23. Top tasks
• Find pictures and logos
• Book a hotel room
• Find regulations for maternity leave / sick pay
• Find concept manuals
• Find legal texts, e.g marketing regulations
• Job opportunities
• Regulations concerning payment/salary
• Find “a place”, such as a hotel or a hotel
© Logica + OTG 2011 No. 23

24. Interviews – qualitative research

28. Concept
Define direction and how to reach our goals

29. Felles intranett

31. We try out complex layouts
and prioritize information.

33. Design
Designing and testing our prototype in as many iterations as
needed

35. Evolution of a prototype

43. The result
Are there 6000 happy users?
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56. User driven content and dialogue
• Everyone can publish news
• Everyone can comment on news
• Everyone can send messages
© Logica + OTG 2011 No. 56

63. The present
• 3500 medium-happy users
• The introduction of a new communication platform is not enough in
itself
• A large and complex organisation - and a small web department
• The key: Content, content and content
© Logica + OTG 2011 No. 63

64. The future
• User testing and continual improvement of content and UI
• Tweaking, not redesigning
• "Like" feature, more ways to provide feedback on content
• Mobile version?
© Logica + OTG 2011 No. 64

65. Why UX?
More than colors
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66. Why is UX important?
Dissatisfied users breeds dissatisfied customers.
UX designers works towards creating satisfied users.
UX is good for business.

67. What is good ux design? 6 principles:
1. User experiences are subjective
2. Users just care about themselves
3. Everybody must think about the user - not just the ux designers
4. Uninvolved clients breeds uninvolved users
5. Users will always try their best
6. It is impossible to cheat the user

69. Thank you!
Kjartan Michalsen, Logica Norway // kjartan@ux.no // twitter.com/liksom
Kjartan Dannatt, Olav Thon Gruppen // kjartan.dannatt@thonhotels.no
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