8 Ways To Determine If
Your Brand Is Likeable
Cara Friedman
Senior Director of Marketing, Likeable Media
@Caraizzle
Have a question?
∞ Tweet questions to @LikeableMedia,
or use the hashtag #likeable
∞ Ask questions on Likeable’s Facebook ...
What’s inside?
∞ Meet Likeable
∞ Why Be Likeable
∞ What Is Likeability?
∞ Measure Likeablility
∞ 8 Ways to BE More Likeabl...
WE BEGAN AS THIS

#likeable
#likeable
#likeable
Why do I want to be
likeable?

#likeable
FUN FACT

According to a study done
in 2005, an ad’s likeability
accounted for 80% of whether it
was remembered later. Peo...
What is Likeability?

#likeable
What is Likeability?

#likeable
What is Likeability?

#likeable
What is Likeability?

#likeable
What is Likeability?

#likeable
What is Likeability?

#likeable
How do you measure Likeability?

#likeable
How do you measure Likeability?

#likeable
How do you measure Likeability?

#likeable
How do you measure Likeability?

#likeable
How WE measure Likeability

Listening
Interactions
Kinetics
Extension
#likeable
8 Ways To Determine
If Your Brand Is
Likeable
#likeable
8 Ways To Determine If Your Brand Is Likeable

Listening
1. 	 Listen beyond your 			
		owned communities
2. 	 Change attit...
8 Ways To Determine If Your Brand Is Likeable

Listening
1. 	 Listen beyond your 			
		owned communities
2. 	 Change attit...
8 Ways To Determine If Your Brand Is Likeable

Interactions
3. 	 Create compelling
		content
4. 	Reward conversation
#like...
8 Ways To Determine If Your Brand Is Likeable

Interactions
3. 	 Create compelling
		content
4. 	Reward conversation
#like...
8 Ways To Determine If Your Brand Is Likeable

Kinetics
5. 	 Set goals for
		speediness
6. 	 Respond to the
		 positive an...
8 Ways To Determine If Your Brand Is Likeable

Kinetics
5. 	 Set goals for
		speediness
6. 	 Respond to the
		 positive an...
8 Ways To Determine If Your Brand Is Likeable

Extension
7. 	 Invest in growth
8. 	 Incentivize growth
#likeable
8 Ways To Determine If Your Brand Is Likeable

Extension
7. 	 Invest in growth
8. 	 Incentivize growth
#likeable
RECAP
1. 	 Listen beyond your owned communities
2. Change attitudes
3. Create compelling content
4. Reward conversation
5....
REMEMBER
Likeability leads to….
	
	
	
	
	

- More repeat customers
- Higher profitability
- Larger reach
- Happier employe...
Questions? Feedback?

Cara Friedman
@Caraizzle @LikeableMedia
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8 Ways To Determine If Your Brand Is Likeable

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As much as consumers would like to think that they make purchase decisions solely based on hard facts such as price and quality, the truth remains that we live in a world of emotional decision makers—not robots. Consumers base decisions on their personal feelings toward a brand, connections they may have, and ultimately how likeable they find a brand.

If you were asked, "Is your brand likeable?" would you know the answer? Or better yet, would you be able to prove it? In this can't miss webinar, Cara Friedman of Likeable Media identifies what it means to be likeable on social media and begins the conversation of how to measure likeability. Register now and really learn what it means to be likeable.

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8 Ways To Determine If Your Brand Is Likeable

  1. 1. 8 Ways To Determine If Your Brand Is Likeable
  2. 2. Cara Friedman Senior Director of Marketing, Likeable Media @Caraizzle
  3. 3. Have a question? ∞ Tweet questions to @LikeableMedia, or use the hashtag #likeable ∞ Ask questions on Likeable’s Facebook page at fb.com/LikeableMedia ∞ Use the chat bar in GoToWebinar to ask questions! #likeable
  4. 4. What’s inside? ∞ Meet Likeable ∞ Why Be Likeable ∞ What Is Likeability? ∞ Measure Likeablility ∞ 8 Ways to BE More Likeable ∞ Questions/Feedback #likeable
  5. 5. WE BEGAN AS THIS #likeable
  6. 6. #likeable
  7. 7. #likeable
  8. 8. Why do I want to be likeable? #likeable
  9. 9. FUN FACT According to a study done in 2005, an ad’s likeability accounted for 80% of whether it was remembered later. People choose (and purchase from) who they like and the more you are liked, the more positive things will come to you. #likeable
  10. 10. What is Likeability? #likeable
  11. 11. What is Likeability? #likeable
  12. 12. What is Likeability? #likeable
  13. 13. What is Likeability? #likeable
  14. 14. What is Likeability? #likeable
  15. 15. What is Likeability? #likeable
  16. 16. How do you measure Likeability? #likeable
  17. 17. How do you measure Likeability? #likeable
  18. 18. How do you measure Likeability? #likeable
  19. 19. How do you measure Likeability? #likeable
  20. 20. How WE measure Likeability Listening Interactions Kinetics Extension #likeable
  21. 21. 8 Ways To Determine If Your Brand Is Likeable #likeable
  22. 22. 8 Ways To Determine If Your Brand Is Likeable Listening 1. Listen beyond your owned communities 2. Change attitudes #likeable
  23. 23. 8 Ways To Determine If Your Brand Is Likeable Listening 1. Listen beyond your owned communities 2. Change attitudes #likeable
  24. 24. 8 Ways To Determine If Your Brand Is Likeable Interactions 3. Create compelling content 4. Reward conversation #likeable
  25. 25. 8 Ways To Determine If Your Brand Is Likeable Interactions 3. Create compelling content 4. Reward conversation #likeable
  26. 26. 8 Ways To Determine If Your Brand Is Likeable Kinetics 5. Set goals for speediness 6. Respond to the positive and the negative #likeable
  27. 27. 8 Ways To Determine If Your Brand Is Likeable Kinetics 5. Set goals for speediness 6. Respond to the positive and the negative #likeable
  28. 28. 8 Ways To Determine If Your Brand Is Likeable Extension 7. Invest in growth 8. Incentivize growth #likeable
  29. 29. 8 Ways To Determine If Your Brand Is Likeable Extension 7. Invest in growth 8. Incentivize growth #likeable
  30. 30. RECAP 1. Listen beyond your owned communities 2. Change attitudes 3. Create compelling content 4. Reward conversation 5. Set goals for speediness 6. Respond to the positive and the negative 7. Invest in growth 8. Incentivize growth #likeable
  31. 31. REMEMBER Likeability leads to…. - More repeat customers - Higher profitability - Larger reach - Happier employees - And more! #likeable
  32. 32. Questions? Feedback? Cara Friedman @Caraizzle @LikeableMedia
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