This document outlines 8 ways for brands to determine if they are likeable. It discusses that likeability leads to brands being more memorable, chosen, and positively perceived. The 8 ways include listening beyond owned communities, changing attitudes, creating compelling content, rewarding conversation, setting speed goals for responses, responding to both positive and negative feedback, investing in growth, and incentivizing growth. Likeable brands experience benefits such as more repeat customers, higher profits, larger reach, and happier employees.

1. 8 Ways To Determine If
Your Brand Is Likeable

2. Cara Friedman
Senior Director of Marketing, Likeable Media
@Caraizzle

3. Have a question?
∞ Tweet questions to @LikeableMedia,
or use the hashtag #likeable
∞ Ask questions on Likeable’s Facebook page at
fb.com/LikeableMedia
∞ Use the chat bar in GoToWebinar to
ask questions!
#likeable

4. What’s inside?
∞ Meet Likeable
∞ Why Be Likeable
∞ What Is Likeability?
∞ Measure Likeablility
∞ 8 Ways to BE More Likeable
∞ Questions/Feedback
#likeable

5. WE BEGAN AS THIS
#likeable

6. #likeable

7. #likeable

8. Why do I want to be
likeable?
#likeable

9. FUN FACT
According to a study done
in 2005, an ad’s likeability
accounted for 80% of whether it
was remembered later. People
choose (and purchase from)
who they like and the more
you are liked, the more positive
things will come to you.
#likeable

10. What is Likeability?
#likeable

11. What is Likeability?
#likeable

12. What is Likeability?
#likeable

13. What is Likeability?
#likeable

14. What is Likeability?
#likeable

15. What is Likeability?
#likeable

16. How do you measure Likeability?
#likeable

17. How do you measure Likeability?
#likeable

18. How do you measure Likeability?
#likeable

19. How do you measure Likeability?
#likeable

20. How WE measure Likeability
Listening
Interactions
Kinetics
Extension
#likeable

21. 8 Ways To Determine
If Your Brand Is
Likeable
#likeable

22. 8 Ways To Determine If Your Brand Is Likeable
Listening
1. Listen beyond your
owned communities
2. Change attitudes
#likeable

23. 8 Ways To Determine If Your Brand Is Likeable
Listening
1. Listen beyond your
owned communities
2. Change attitudes
#likeable

24. 8 Ways To Determine If Your Brand Is Likeable
Interactions
3. Create compelling
content
4. Reward conversation
#likeable

25. 8 Ways To Determine If Your Brand Is Likeable
Interactions
3. Create compelling
content
4. Reward conversation
#likeable

26. 8 Ways To Determine If Your Brand Is Likeable
Kinetics
5. Set goals for
speediness
6. Respond to the
positive and the
negative
#likeable

27. 8 Ways To Determine If Your Brand Is Likeable
Kinetics
5. Set goals for
speediness
6. Respond to the
positive and the
negative
#likeable

28. 8 Ways To Determine If Your Brand Is Likeable
Extension
7. Invest in growth
8. Incentivize growth
#likeable

29. 8 Ways To Determine If Your Brand Is Likeable
Extension
7. Invest in growth
8. Incentivize growth
#likeable

30. RECAP
1. Listen beyond your owned communities
2. Change attitudes
3. Create compelling content
4. Reward conversation
5. Set goals for speediness
6. Respond to the positive and the negative
7. Invest in growth
8. Incentivize growth
#likeable

31. REMEMBER
Likeability leads to….
- More repeat customers
- Higher profitability
- Larger reach
- Happier employees
- And more!
#likeable

32. Questions? Feedback?
Cara Friedman
@Caraizzle @LikeableMedia