1. Gender
I believe that my target audience are likely to be
female as females tend to be more interested in real life
situations and drama based upon real events in life.
However; we will include aspects of life within our soap
that will additionally appeal to males. For examples
storylines including parties and alcohol may appeal to
both male and female members of the audience.
Additionally my target audience are more likely to be
female as relaxing and watching TV at home is often
preferable to watching football at the pub.
Socio-economic group
I aim for my audience to fall into either the D or C1 bracket of the socio-economic scale. A
percentage of my target audience (being between 16 and 25) will still be in some type of
education and therefore may be living at home not earning their own money. The content
within my soap will appeal to these groups of people are the characters will be of similar
groups themselves so may experience some similar situations.
Age
The age of my target audience will be young people aged between 16 and 25. I
have chosen this target audience because the characters featured within the
production will be between these two ages. Additionally the storylines and
narratives within our text will appeal to people this age as they may be able to
relate.
Psychographic group
I intend for the audience of my soap opera to be
partly ‘explorers’ and partly strugglers’. For
instance they will need to be explorers in order for
them to be interested in our new soap in the first
place (as they are the first to try a new brand).
Additionally they may have some aspects of the
‘struggler’ as they are young and therefore may be
disorganised with few developed skills.
Lifestyle
As my target audience are likely to be young they are likely to be in full time
or part time education either at school or university and therefore will have
spare time in the evenings to watch our soap. We will feature some aspects
from education in our soap and therefore this will make it easy for our target
audience to relate to the characters featured.
Likes and preferences
My audience are likely to be interested in sports,
fast food and spending their free time with
friends. Their media preferences may include:
social networking, music and Netflix.
Knowing this will allow me to incorporate these
aspects into my soap so we are able to create a
sense of verisimilitude for our audience.
Dislikes
My audience won’t like Sci-Fi productions and may
not like
having their lives controlled by another person.
They will not like their independence being
threatened.
