Quantitative Research Quantitative research is about asking people for their opinions in a structured way, so that you can produce hard facts and statistics to help guide you with your work. To for this type of research to be successful it is suggested that you survey people in fairly large numbers and to make sure they are a representative sample of your target market. This is a very important type of research for students in particular because the feedback is always essential to improve your work.
Qualitative Research Qualitive research is used to help us understand more about how people feel about things and why they feel that way. To do this you must collect in-depth information asking questions such as ‘Why do you say that?’ The samples you do will tend to be a smaller mass that you would have with a Quantitative research. Depth interviews and or group discussions are two common methods used for collecting Qualitative research. This is a vital technique of research for students to use and personal opinions always matter no matter what project, work or design you are completing.
Secondary Research Secondary research is a way of collecting data that has already been gathered by someone other than yourself. This technique is used when performing marketing research. This type of research is particularly useful because it allows the researcher to identify a new topic rather that one that has already been researched. This is good for students because it allows them to approach work using a different type of research technique.
Primary Research Primary research is experiments, investigations, or tests carried out to collet together data first-hand, rather than being gathered from published sources. This is a skill that students must learn as it is useful for all different types of work and is a great technique to know.
Self-generated Self-generated research when you are collecting date to research through your own video, audio or photographic records of events. This is an important type of research to be able to master for students because a lot of school projects that you will be faced with over the years will require you to collect data on your own material.
Audience Research Audience research is all about collect information about who your target audience are for a product, service or presentation/pitch. Your target audience is such an important part for any type of project because they are the people who will potentially see/buy/use your product. For students, this is a must to learn as especially in media studies you will need to know how to do this type of research for your studies.
Market Research Market research is all about finding out answers to questions that deal with there local or national market for a product or service. Whether this be about price, quality or quantity. The idea with market research is to find out if ‘someone’ will buy your product. This type of research can give you new, up to date, powerful information that could help you break into a market or take a market to a higher level.
Production Research Production research involves finding information that can be used for marketing research that yields information about desired characteristics of the product or service. Marketing research is research that gathers and analyses information about the moving of good or services from producer to consumer. Production research is essential for students to learn because in there life if they ever organise some sort of production they need to know how to research and plan the production for it to be successful. To have a successful production they will need to find out the following content, viability, placement media, finance, costs, technological resources, personnel, locations. To do this you must do production research.
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