Social Media - Shock and Awe - NC3C Conference 3-30-2011
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Presentation from the NC3C Conference in Fayetteville, NC on 3-30-2011.
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Social Media - Shock and Awe - NC3C Conference 3-30-2011
- 1. Lee Yount, Jr. Programmer Analyst Catawba County Government NC3C Conference March, 30, 2011 Slide 1 of…this might take a while :-)
- 3. Today’s Topics “The Big 4” Informing vs. Interacting Future Trends
- 4. Time Out! Objective: Create a Team with no more than 5 People and no less than 3 people Time: 57sec
- 5. Time Out! Objective: Name Your TeamTime: 30 sec.
- 7. >500 Million Active Users ~130 Friends/User >200 Million Active Users on Mobile Device Average User creates 90 pieces of content per month
- 8. Since 2008 2,300+ Fans/Likes Events News Job Openings Emergency Information Twitter/YouTube/FlickrIntegration Parks & Library Pages
- 9. Time Out! Objective: 5 Items to Post on Organization’s Facebook Page Time: 5 min
- 12. Since October 2008 @catawbacounty 485+ Followers 950+ Tweets 25+ Lists News/Jobs/Events/etc.
- 13. Since April 2009 @catcoem 535+ Followers 689+ Tweets 29+ Lists Preparedness/Emergency Info.
- 15. Examples of Relevant Tweets http://stevelundeberg.mvourtown.com/files/2010/03/fonzie.jpg
- 16. http://www.aksysgames.com Example of not-so-relevant Tweet
- 17. Time Out! Objective: 3 Tweets with hashtag #nc3c Remember your max number of 140 characters Time: 5 min
- 18. Management Tools
- 19. Hootsuite
- 21. Since January 2009 85,000+ Views 3,298 Photos 26 Sets News/Events/etc.
- 22. SETS UPLOADING SHARING MAP uploadphoto@catawbacountync.gov www.catawbacountync.gov/uploadphoto.asp
- 27. Time Out! Objective: 2 Titles of Sets What would be in those sets? Time: 2 min
- 29. Since May 2009 13,147 Views 78 Videos 30 Subscribers
- 30. BRANDED CHANNEL SHORT AND TO THE POINT PRIVATE VS. PUBLIC
- 31. YouTube Branded Channel Request for Government Name of GovernmentWebsite URLYouTube UsernameAccount Email Address Channel Plans government@youtube.com
- 32. Time Out! Objective: 2 Video Ideas Time: 2 min
- 35. How to get started?
- 37. Check in at the places you visit
- 38. Find a TipLeave a Tip
- 40. Time Out! Objective: 2 Tips for venues in your area Time: 2 min
- 41. vs. Public Information Public Interaction
- 42. vs. Public Information What is the difference? Why is it important? Time and Place for both? Public Interaction
- 43. vs. Public Information Time Out! Objective: 2 Informative Messages 2 Messages that invoke Interaction Time: 5:27 min. Public Interaction
- 44. Future Trends - Mobile
- 46. http://mashable.com/2010/07/13/calvin-klein-qr-code-billboard/ Quick Response Code all the cool kids say: QR Code Or QRC http://mashable.com/2010/06/10/internet-week-qr-codes/
- 48. How can QR Codes be used? http://ecocomplex-biodiesel.blogspot.com/ http://www.catawbacountync.gov/depts/u&e/ecocomplex.asp Flickr: By Lee Yount
- 51. Where have you seen Quick Response Codes?
- 52. Time Out! Objective: 3 Places you could use a QRCWhat would be behind the QRC? Time: 3 min
- 53. Is your content answering the… who what when where why how
- 54. Have an official voice http://the-universality-of-cheese.blogspot.com/
- 55. …or others will have one for you. http://andersonreunion09.files.wordpress.com/2008/11/megaphone.jpg
- 56. People are looking for the correct information quickly… Are you meeting the need? http://fc02.deviantart.net/fs22/f/2007/330/3/7/waiting_for_the_subway_by_fabiK.jpg
- 57. Thank You.
- 58. Lee Yount, Jr. Catawba County Government 828-465-7975 lyount@catawbacountync.gov http://www.facebook.com/leeyount http://www.twitter.com/leeyount http://www.leeyount.com