• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Social Media - Shock and Awe - NC3C Conference 3-30-2011
 

Social Media - Shock and Awe - NC3C Conference 3-30-2011

on

  • 1,283 views

Presentation from the NC3C Conference in Fayetteville, NC on 3-30-2011.

Presentation from the NC3C Conference in Fayetteville, NC on 3-30-2011.

Statistics

Views

Total Views
1,283
Views on SlideShare
1,044
Embed Views
239

Actions

Likes
0
Downloads
2
Comments
0

4 Embeds 239

http://leeyount.com 235
http://snapshot.soso.com 2
http://www.leeyountjr.com 1
http://webcache.googleusercontent.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Social Media - Shock and Awe - NC3C Conference 3-30-2011 Social Media - Shock and Awe - NC3C Conference 3-30-2011 Presentation Transcript

    • Lee Yount, Jr.
      Programmer Analyst
      Catawba County Government
      NC3C Conference
      March, 30, 2011
      Slide 1 of…this might take a while :-)
    • Today’s Topics
      “The Big 4”
      Informing vs. Interacting
      Future Trends
    • Time Out!
      Objective:
      Create a Team with no more than 5 People and no less than 3 people
      Time: 57sec
    • Time Out!
      Objective: Name Your TeamTime: 30 sec.
    • >500 Million Active Users
      ~130 Friends/User
      >200 Million Active Users on Mobile Device
      Average User creates 90 pieces of content per month
    • Since 2008
      2,300+ Fans/Likes
      Events
      News
      Job Openings
      Emergency Information
      Twitter/YouTube/FlickrIntegration
      Parks & Library Pages
    • Time Out!
      Objective: 5 Items to Post on Organization’s Facebook Page
      Time: 5 min
    • Since October 2008
      @catawbacounty
      485+ Followers
      950+ Tweets
      25+ Lists
      News/Jobs/Events/etc.
    • Since April 2009
      @catcoem
      535+ Followers
      689+ Tweets
      29+ Lists
      Preparedness/Emergency Info.
    • http://www.facebook.com/twitter
    • Examples of Relevant Tweets
      http://stevelundeberg.mvourtown.com/files/2010/03/fonzie.jpg
    • http://www.aksysgames.com
      Example of
      not-so-relevant
      Tweet
    • Time Out!
      Objective: 3 Tweets with hashtag #nc3c
      Remember your max number of 140 characters
      Time: 5 min
    • Management Tools
    • Hootsuite
    • Since January 2009
      85,000+ Views
      3,298 Photos
      26 Sets
      News/Events/etc.
    • SETS
      UPLOADING
      SHARING
      MAP
      uploadphoto@catawbacountync.gov
      www.catawbacountync.gov/uploadphoto.asp
    • Time Out!
      Objective:
      2 Titles of Sets
      What would be in those sets?
      Time: 2 min
    • Since May 2009
      13,147 Views
      78 Videos
      30 Subscribers
    • BRANDED CHANNEL
      SHORT AND TO THE POINT
      PRIVATE VS. PUBLIC
    • YouTube Branded Channel Request for Government
      Name of GovernmentWebsite URLYouTube UsernameAccount Email Address Channel Plans
      government@youtube.com
    • Time Out!
      Objective: 2 Video Ideas
      Time: 2 min
    • What is Foursquare?
    • How to get started?
    • Check in at the places you visit
    • Find a TipLeave a Tip
    • Time Out!
      Objective:
      2 Tips for venues in your area
      Time: 2 min
    • vs.
      Public Information
      Public Interaction
    • vs.
      Public Information
      What is the difference?
      Why is it important?
      Time and Place for both?
      Public Interaction
    • vs.
      Public Information
      Time Out!
      Objective:
      2 Informative Messages
      2 Messages that invoke Interaction
      Time: 5:27 min.
      Public Interaction
    • Future Trends - Mobile
    • QuickResponseCodes
    • http://mashable.com/2010/07/13/calvin-klein-qr-code-billboard/
      Quick Response Code
      all the cool kids say:
      QR Code
      Or
      QRC
      http://mashable.com/2010/06/10/internet-week-qr-codes/
    • How can QR Codes be used?
      http://ecocomplex-biodiesel.blogspot.com/
      http://www.catawbacountync.gov/depts/u&e/ecocomplex.asp
      Flickr: By Lee Yount
    • Where have you seen Quick Response Codes?
    • Time Out!
      Objective:
      3 Places you could use a QRCWhat would be behind the QRC?
      Time: 3 min
    • Is your content answering the…
      who
      what
      when
      where
      why
      how
    • Have an official voice
      http://the-universality-of-cheese.blogspot.com/
    • …or others will have one for you.
      http://andersonreunion09.files.wordpress.com/2008/11/megaphone.jpg
    • People are looking for the
      correct information quickly…
      Are you meeting the need?
      http://fc02.deviantart.net/fs22/f/2007/330/3/7/waiting_for_the_subway_by_fabiK.jpg
    • Thank You.
    • Lee Yount, Jr.
      Catawba County Government
      828-465-7975
      lyount@catawbacountync.gov
      http://www.facebook.com/leeyount
      http://www.twitter.com/leeyount
      http://www.leeyount.com