Social Media - Shock and Awe - NC3C Conference 3-30-2011

Lee Yount, Jr.
Programmer Analyst
Catawba County Government
NC3C Conference
March, 30, 2011
Slide 1 of…this might take a while :-)

Today’s Topics
“The Big 4”
Informing vs. Interacting
Future Trends

Time Out!
Objective:
Create a Team with no more than 5 People and no less than 3 people
Time: 57sec

Time Out!
Objective: Name Your TeamTime: 30 sec.

>500 Million Active Users
~130 Friends/User
>200 Million Active Users on Mobile Device
Average User creates 90 pieces of content per month

Since 2008
2,300+ Fans/Likes
Events
News
Job Openings
Emergency Information
Twitter/YouTube/FlickrIntegration
Parks & Library Pages

Time Out!
Objective: 5 Items to Post on Organization’s Facebook Page
Time: 5 min

Since October 2008
@catawbacounty
485+ Followers
950+ Tweets
25+ Lists
News/Jobs/Events/etc.

Since April 2009
@catcoem
535+ Followers
689+ Tweets
29+ Lists
Preparedness/Emergency Info.

http://www.facebook.com/twitter

Examples of Relevant Tweets
http://stevelundeberg.mvourtown.com/files/2010/03/fonzie.jpg

http://www.aksysgames.com
Example of
not-so-relevant
Tweet

Time Out!
Objective: 3 Tweets with hashtag #nc3c
Remember your max number of 140 characters
Time: 5 min

Management Tools

Hootsuite

Since January 2009
85,000+ Views
3,298 Photos
26 Sets
News/Events/etc.

SETS
UPLOADING
SHARING
MAP
uploadphoto@catawbacountync.gov
www.catawbacountync.gov/uploadphoto.asp

Time Out!
Objective:
2 Titles of Sets
What would be in those sets?
Time: 2 min

Since May 2009
13,147 Views
78 Videos
30 Subscribers

BRANDED CHANNEL
SHORT AND TO THE POINT
PRIVATE VS. PUBLIC

YouTube Branded Channel Request for Government
Name of GovernmentWebsite URLYouTube UsernameAccount Email Address Channel Plans
government@youtube.com

Time Out!
Objective: 2 Video Ideas
Time: 2 min

What is Foursquare?

How to get started?

Check in at the places you visit

Find a TipLeave a Tip

Time Out!
Objective:
2 Tips for venues in your area
Time: 2 min

vs.
Public Information
Public Interaction

vs.
Public Information
What is the difference?
Why is it important?
Time and Place for both?
Public Interaction

vs.
Public Information
Time Out!
Objective:
2 Informative Messages
2 Messages that invoke Interaction
Time: 5:27 min.
Public Interaction

Future Trends - Mobile

QuickResponseCodes

http://mashable.com/2010/07/13/calvin-klein-qr-code-billboard/
Quick Response Code
all the cool kids say:
QR Code
Or
QRC
http://mashable.com/2010/06/10/internet-week-qr-codes/

How can QR Codes be used?
http://ecocomplex-biodiesel.blogspot.com/
http://www.catawbacountync.gov/depts/u&e/ecocomplex.asp
Flickr: By Lee Yount

Where have you seen Quick Response Codes?

Time Out!
Objective:
3 Places you could use a QRCWhat would be behind the QRC?
Time: 3 min

Is your content answering the…
who
what
when
where
why
how

Have an official voice
http://the-universality-of-cheese.blogspot.com/

…or others will have one for you.
http://andersonreunion09.files.wordpress.com/2008/11/megaphone.jpg

People are looking for the
correct information quickly…
Are you meeting the need?
http://fc02.deviantart.net/fs22/f/2007/330/3/7/waiting_for_the_subway_by_fabiK.jpg

Thank You.

Lee Yount, Jr.
Catawba County Government
828-465-7975
lyount@catawbacountync.gov
http://www.facebook.com/leeyount
http://www.twitter.com/leeyount
http://www.leeyount.com

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Social Media - Shock and Awe - NC3C Conference 3-30-2011

by Lee Yount on Apr 04, 2011

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Social Media - Shock and Awe - NC3C Conference 3-30-2011 — Presentation Transcript