Where Do I Start? Social Media for Beginners - Bladow, Crawford

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Slides for the #11NTCSMStart session at the 2011 NTEN Nonprofit Technology Conference.

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  • Where Do I Start? Social Media for Beginners - Bladow, Crawford

    1. 1. 02/10/11 Where Do I Start? Social Media for Beginners (#11NTCSMStart) Kate Bladow Dawn Crawford
    2. 2. 02/10/11 Session Evaluation Each entry via text or web is a chance to win great NTEN prizes throughout the day! Session Evaluations Powered By: TEXT Text 11NTCSMStart to 69866. ONLINE Use 11NTCSMStart at http://nten.org/ntc/eval
    3. 3. 02/10/11 Who's Here?
    4. 4. We All Network 02/10/11
    5. 5. But Now It Doesn't Just Look Like... 02/10/11
    6. 6. It Also Looks Like... 02/10/11
    7. 7. People Use Many Different Tools 02/10/11
    8. 8. Vocabulary Profiles Pages Groups Friends Some Examples 02/10/11 <ul><li>Quick Stats </li></ul><ul><ul><li>More than 500 million active users </li></ul></ul><ul><ul><li>50% of those users log on in any given day </li></ul></ul>
    9. 9. Vocabulary Tweets Retweets Lists Followers Some Examples 02/10/11 <ul><li>Quick Stats </li></ul><ul><ul><li>190 million users </li></ul></ul><ul><ul><li>65 million tweets/day </li></ul></ul><ul><ul><li>More than 800,000 searches/day </li></ul></ul>
    10. 10. Vocabulary Profiles Contracts Companies Groups Some Examples 02/10/11 <ul><li>Quick Stats </li></ul><ul><ul><li>90 million members </li></ul></ul><ul><ul><li>2 billion searches for people in 2010 </li></ul></ul>
    11. 11. Vocabulary Channels Uploads Playlists Some Examples 02/10/11 <ul><li>Quick Stats </li></ul><ul><ul><li>More than 2 billion views per day </li></ul></ul><ul><ul><li>35 hours of video uploaded every minute </li></ul></ul>
    12. 12. Vocabulary Posts Comments RSS Feeds Some Examples 02/10/11 <ul><li>Quick Stats </li></ul><ul><ul><li>Over 155 million blogs have been identified </li></ul></ul><ul><ul><li>Almost 2 million blog posts indexed in every 24 hours </li></ul></ul>
    13. 13. People Are Already Talking 02/10/11
    14. 14. You Need To Start Listening 02/10/11
    15. 15. How Do You Listen? By Searching <ul><li>Where? </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><li>Web pages </li></ul></ul><ul><ul><li>Blogs </li></ul></ul>02/10/11 <ul><li>For What? </li></ul><ul><ul><li>Your organization </li></ul></ul><ul><ul><li>Staff & volunteers </li></ul></ul><ul><ul><li>Partners </li></ul></ul><ul><ul><li>Relevant issues </li></ul></ul>
    16. 16. Use Feeds to Search Faster 02/10/11
    17. 17. Step 1: Create Reader Account 02/10/11
    18. 18. Step 2: Enter Search Terms 02/10/11
    19. 19. Step 3: Check for New Items 02/10/11
    20. 20. Once You've Listened, Respond Air Force Web Posting Response Assessment 02/10/11 http://en.wikipedia.org/wiki/United_States_Air_Force_Web_Posting_Response
    21. 21. A Small Pilot <ul><ul><li>Start SMALL! </li></ul></ul><ul><ul><li>Do something that is easy and you already have content </li></ul></ul><ul><ul><ul><li>Annual Reports </li></ul></ul></ul><ul><ul><ul><li>Newsletters </li></ul></ul></ul><ul><ul><ul><li>Brochures </li></ul></ul></ul><ul><ul><li>Reward people for participating – Thank you are valuable enough! or throw a thank you mixer at a local coffee shop </li></ul></ul>02/10/11
    22. 22. Idea Factory <ul><ul><li>Collect photos of your supporters for a special Facebook album </li></ul></ul><ul><ul><li>Create a weekly question and create a hashtag for that question </li></ul></ul><ul><ul><ul><li>Example: #onewordweekend </li></ul></ul></ul><ul><ul><li>Post a video a week about a client or employee </li></ul></ul><ul><ul><li>Pick themes for days of the week and post to that theme </li></ul></ul><ul><ul><li>Try a fundraiser for a specific program, for a short amount of time </li></ul></ul><ul><ul><ul><li>Example: TP the GP “Support our bottom line” - http://tpthegp.org/ - raised $15,000 for operating funds </li></ul></ul></ul>02/10/11
    23. 23. Experiment! <ul><ul><li>Social media is low cost so take some risks – yes, it takes time  </li></ul></ul><ul><ul><li>Use it for market research – test messages, images, ideas </li></ul></ul><ul><ul><li>When you fail, learn from it! </li></ul></ul>02/10/11
    24. 24. ROI & Evaluation <ul><ul><li>It's important to measure your success or failure </li></ul></ul><ul><ul><li>Report your social media numbers in your month report to the Board or your boss </li></ul></ul><ul><ul><li>Just as you'd evaluate your programs, evaluate your social media progress </li></ul></ul><ul><ul><li>Track quantiative (follow counts, etc) AND qualitative (positive/negative comments, success stories) </li></ul></ul>02/10/11
    25. 25. Evaluation Tools <ul><ul><li>Facebook Insights </li></ul></ul><ul><ul><li>HootSuite.com: </li></ul></ul><ul><ul><ul><li>Almost free ($5 a month) </li></ul></ul></ul><ul><ul><ul><li>Twitter clicks on links </li></ul></ul></ul><ul><ul><ul><li>Top tweets </li></ul></ul></ul><ul><ul><ul><li>Influential followers </li></ul></ul></ul><ul><ul><li>YouTube Insights </li></ul></ul><ul><ul><li>Website Traffic </li></ul></ul>02/10/11
    26. 26. 02/10/11 Session Evaluation Each entry via text or web is a chance to win great NTEN prizes throughout the day! Session Evaluations Powered By: TEXT Text 11NTCSMStart to 69866. ONLINE Use 11NTCSMStart at http://nten.org/ntc/eval

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