1st half Catawba County Social Media2nd half Discussion about how other counties are using social media / questions / comments
Video about Social Media being a “fad” promoting a book byErik Qualman “Socialnomics”A lot of great stats.
The different ways that Catawba County uses Social Media.
RSS Feeds – Real Simple Syndication
Feed Burner used to gather analytics for our RSS feeds – Owned by GoogleTwitter Feed pushes new RSS feeds to TwitterSocial RSS pulls new RSS feeds into Facebook Page (Facebook Application)
Someone (PIO) enters a new news story into a database via web appASP script creates an XML file encoded for RSS > creates an RSS file
This video explains what Twitter is “in plain English”
Twitter asks the question “What are you doing?”Ever wonder what “they” are doing?Tweetdeck is a great tool for having real-time results about what people are tweeting about. (your county, city, a specific issue, etc.)
TweetDeck – Search, Post to Twitter, Facebook, MySpace
Want to find people in your area? Twellow is a great tool to find people in a specific region.
Some offices and organizations in NC that use Twitter
Facebook – All the things included with facebook.
Facebook stats for all of Facebook.
How Catawba County uses RSS/Facebook/TwitterRSS feeds our Facebook Page via Social RSShttp://www.facebook.com/twitter – Link Facebook to TwitterAnything we put manually on our Facebook Page will send a tweet to our Twitter Page with a link back to our Facebook Page.
Facebook – Catawba County has 1,010 Fans on our Facebook PageDemographics – 25-44 is the main age demographic that are viewing Catawba County’s Page…we expected to reach a much younger demographic when beginning.
Top 10 Federal Agencies that have a Facebook Page.
Offices and Organizations that have a Facebook Page in NC.
Talking about Flickr and YouTube
Jeopardy - What is Flickr?
Flickr – Shows our Citizens and the world what we do at Catawba County Government. Allows us to show a “human” side to government.Interaction with the public with uploading photos from events. – Explain upload photo
YouTube – Reaches a demographic that enjoys watching video to get their information.Branded Channel – No Ads, longer videos (up to 1GB in size), Design flexibilityVideos should be short and to the point – 30sec – 1:30 in length. Can upload videos and make them private for people to approve before releasing to the public
How to apply for a YouTube Branded Channel
Links:Feed Burner: http://www.feedburner.comTwitter Feed: http://www.twitterfeed.comSocial RSS: Search for Social RSS in FacebookTweet Deck: http://www.tweetdeck.comTwellow: http://www.twellow.com/twellowhoodTwitter: http://www.twitter.comFacebook: http://www.facebook.comLinks Facebook Page to Twitter: http://www.facebook.com/twitterFlickr: http://www.flickr.comYouTube: http://www.youtube.com YouTube Videos: Social Media Revolution: http://www.youtube.com/watch?v=sIFYPQjYhv8Twitter in Plain English: http://www.youtube.com/watch?v=ddO9idmax0oWhat is Flickr: http://www.youtube.com/watch?v=N2GiWkLcN9o Catawba County’s Links:Facebook: http://www.facebook.com/catawbacountyncTwitter: http://www.twitter.com/catawbacountyFlickr: http://www.flickr.com/catawbacountyncYouTube: http://www.youtube.com/catawbacountyncRSS Feeds: http://www.catawbacountync.gov/rss_list.aspBlogs: http://www.catawbacountync.gov/blog_list.asp
Leveraging Social Networks
Leveraging Social Networks <br />Lee Yount, Jr.<br />Catawba County Government<br />
NORTHCAROLINA ONFACEBOOK<br />NC Aquariums <br />NC Film Office <br />Department of Transportation <br />JobsNOW <br />NC Museum of Natural Science <br />NC Tourism Office <br />Office of the Governor <br />Clean Water Management Trust Fund <br />NC Wine and Grape Council <br />Division of Pollution Prevention and Environmental Assistance - RE3.org <br />Department of Cultural Resources <br />N.C. Stormwater (Division of Water Quality) <br />NC Commission on Volunteerism and Community Service <br />