Leveraging Social Networks

679 views

Published on

Presentation at the 2009 NCLGISA Fall Conference in Asheville, NC. Discusses Social Media and different tools used in Social Media. Lee Yount, Jr. Catawba County Government, Newton, NC

Published in: Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
679
On SlideShare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
9
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • 1st half Catawba County Social Media2nd half Discussion about how other counties are using social media / questions / comments
  • Video about Social Media being a “fad” promoting a book byErik Qualman “Socialnomics”A lot of great stats.
  • The different ways that Catawba County uses Social Media.
  • RSS Feeds – Real Simple Syndication
  • Feed Burner used to gather analytics for our RSS feeds – Owned by GoogleTwitter Feed pushes new RSS feeds to TwitterSocial RSS pulls new RSS feeds into Facebook Page (Facebook Application)
  • Someone (PIO) enters a new news story into a database via web appASP script creates an XML file encoded for RSS > creates an RSS file
  • This video explains what Twitter is “in plain English”
  • Twitter asks the question “What are you doing?”Ever wonder what “they” are doing?Tweetdeck is a great tool for having real-time results about what people are tweeting about. (your county, city, a specific issue, etc.)
  • TweetDeck – Search, Post to Twitter, Facebook, MySpace
  • Want to find people in your area? Twellow is a great tool to find people in a specific region.
  • Twellohood screenshot
  • Some offices and organizations in NC that use Twitter
  • Facebook – All the things included with facebook.
  • Facebook stats for all of Facebook.
  • How Catawba County uses RSS/Facebook/TwitterRSS feeds our Facebook Page via Social RSShttp://www.facebook.com/twitter – Link Facebook to TwitterAnything we put manually on our Facebook Page will send a tweet to our Twitter Page with a link back to our Facebook Page.
  • Facebook – Catawba County has 1,010 Fans on our Facebook PageDemographics – 25-44 is the main age demographic that are viewing Catawba County’s Page…we expected to reach a much younger demographic when beginning.
  • Top 10 Federal Agencies that have a Facebook Page.
  • Offices and Organizations that have a Facebook Page in NC.
  • Talking about Flickr and YouTube
  • Jeopardy - What is Flickr?
  • Flickr – Shows our Citizens and the world what we do at Catawba County Government. Allows us to show a “human” side to government.Interaction with the public with uploading photos from events. – Explain upload photo
  • YouTube – Reaches a demographic that enjoys watching video to get their information.Branded Channel – No Ads, longer videos (up to 1GB in size), Design flexibilityVideos should be short and to the point – 30sec – 1:30 in length. Can upload videos and make them private for people to approve before releasing to the public
  • How to apply for a YouTube Branded Channel
  • Links:Feed Burner: http://www.feedburner.comTwitter Feed: http://www.twitterfeed.comSocial RSS: Search for Social RSS in FacebookTweet Deck: http://www.tweetdeck.comTwellow: http://www.twellow.com/twellowhoodTwitter: http://www.twitter.comFacebook: http://www.facebook.comLinks Facebook Page to Twitter: http://www.facebook.com/twitterFlickr: http://www.flickr.comYouTube: http://www.youtube.com YouTube Videos: Social Media Revolution: http://www.youtube.com/watch?v=sIFYPQjYhv8Twitter in Plain English: http://www.youtube.com/watch?v=ddO9idmax0oWhat is Flickr: http://www.youtube.com/watch?v=N2GiWkLcN9o Catawba County’s Links:Facebook: http://www.facebook.com/catawbacountyncTwitter: http://www.twitter.com/catawbacountyFlickr: http://www.flickr.com/catawbacountyncYouTube: http://www.youtube.com/catawbacountyncRSS Feeds: http://www.catawbacountync.gov/rss_list.aspBlogs: http://www.catawbacountync.gov/blog_list.asp
  • Leveraging Social Networks

    1. 1. Leveraging Social Networks <br />Lee Yount, Jr.<br />Catawba County Government<br />
    2. 2.
    3. 3. How Catawba County <br />Uses Social Media<br />
    4. 4. RSS FEEDSa real time saver! <br />
    5. 5.
    6. 6. ASP/XML<br />
    7. 7.
    8. 8. WHAT ARE YOU DOING?<br />WHAT ARE THEY DOING?<br />
    9. 9. WHAT ARE THEY DOING?<br />
    10. 10. USA: 1,294,797NC: 35,704Top 5 Cities in NC: Charlotte: 7,841Raleigh: 6,384Durham: 1,912Asheville: 1,893Greensboro: 1,824<br />
    11. 11.
    12. 12. NORTHCAROLINA ONTWITTER<br />NC FILM OFFICE <br />OFFICE OF THE GOVERNOR <br />OFFICE OF ENVIRONMENTAL EDUCATION <br />NC WINE & GRAPE COUNCIL <br />NCLGISA<br />STATE HIGHWAY PATROL <br />CLEAN WATER MANAGEMENT TRUST FUND<br />NC MUSEUM OF NATURAL SCIENCE <br />DEPARTMENT OF CORRECTION <br />DIVISION OF POLLUTION PREVENTION <br />AND ENVIRONMENTAL ASSISTANCE <br />
    13. 13. CONNECTING<br />STATUS<br />PHOTOS<br />TAGS<br />VIDEOS<br />FRIENDS<br />EVENTS<br />LINKS<br />PAGES VS. GROUPS<br />FREE<br />
    14. 14.
    15. 15.
    16. 16.
    17. 17. Top 10 Federal Agencies<br />White House: 327,592Marine Corps: 83,144<br />Army: 49,416<br />CDC: 21,257<br />State Department: 16,386<br />NASA: 7,768<br />NASA JPL: 6,536 (Jet Propulsion Lab)<br />Library of Congress: 6,520<br />Air Force: 3,011<br />EPA: 2,608<br />As of: Sep 14, 2009<br />
    18. 18. NORTHCAROLINA ONFACEBOOK<br />NC Aquariums <br />NC Film Office <br />Department of Transportation <br />JobsNOW <br />NC Museum of Natural Science <br />NC Tourism Office <br />Office of the Governor <br />Clean Water Management Trust Fund <br />NC Wine and Grape Council <br />Division of Pollution Prevention and Environmental Assistance - RE3.org <br />Department of Cultural Resources <br />N.C. Stormwater (Division of Water Quality) <br />NC Commission on Volunteerism and Community Service <br />
    19. 19. PHOTOS<br />SHOW US YOUR...<br />VIDEOS<br />
    20. 20.
    21. 21. SETS<br />UPLOADING<br />SHARING<br />MAP<br />uploadphoto@catawbacountync.gov<br />www.catawbacountync.gov/uploadphoto.asp<br />
    22. 22. BRANDED CHANNEL<br />SHORT AND TO THE POINT<br />PRIVATE VS. PUBLIC<br />
    23. 23. YouTube Branded Channel Request for Government<br />Name of GovernmentWebsite URLYouTube UsernameAccount Email Address Channel Plans<br />government@youtube.com<br />
    24. 24. DISCUSSION<br /><ul><li>WHO IS YOUR TARGET?
    25. 25. ELECTRONIC VS PRINT
    26. 26. TRUST
    27. 27. WHAT TOOLS ARE YOU USING?
    28. 28. MARKETING</li></li></ul><li>Thank You!<br />Lee Yount, Jr.<br />Catawba County Government<br />828-465-7975<br />lyount@catawbacountync.gov<br />http://www.facebook.com/leeyount<br />http://www.twitter.com/leeyount<br />http://www.slideshare.com/lyount<br />

    ×