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Leveraging Social Media - CAGP 2 27-2012

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Leveraging Social Media - CAGP 2 27-2012 - http://www.cagponline.org/

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Leveraging Social Media - CAGP 2 27-2012

  1. 1. Lee Yount, Jr.Programmer AnalystCatawba County GovernmentFebruary 27, 20112012 CAGP Spring ConferenceLink to Presentation: http://slidesha.re/y3sRKz Slide 1 of…this might take a while :-)
  2. 2. Lee Yount, Jr.Programmer AnalystCatawba County GovernmentFebruary 27, 20112012 CAGP Spring ConferenceLink to Presentation: http://slidesha.re/y3sRKz Slide 3 of…this might take a while :-)
  3. 3. Time Out! Objective:Create a Team with no more than 7 People and no less than 3 people Time: 57sec
  4. 4. Time Out!Objective: Name Your TeamTime: 30 sec.
  5. 5. Is your content answering the…who whatwhen where why how
  6. 6. Million …and growing
  7. 7. http://www.digitaljournal.com/img/3/5/9/8/7/5/i/5/6/0/o/gamescom_09_071_039.jpg
  8. 8. http://www.academicperspective.com/wp-content/uploads/2009/11/man-in-the-crowd.jpg
  9. 9. >425 Million Active Users on Mobile Devicehttp://www.imore.com/2011/12/09/top-5-alternative-twitter-apps-iphone-ipad/
  10. 10. 90
  11. 11. Since 2008 2,650+ Fans/Likes News Events Job Openings Emergency InformationTwitter/YouTube/Flickr IntegrationParks, Library, Animal Services, Meals on Wheels Pages
  12. 12. Time Out! Objective:5 Items to post on Organization’s Facebook Page Time: 5 min
  13. 13. Since October 2008 @catawbacounty950+ Followers 1700+ Tweets35+ ListsNews/Jobs/Events/etc.
  14. 14. Since February 2009@catcopurchasing 200+ Followers 330+ Tweets 6 ListsBid and Surplus Information
  15. 15. Examples of Relevant Tweets http://stevelundeberg.mvourtown.com/files/2010/03/fonzie.jpg
  16. 16. http://www.aksysgames.com Example ofnot-so-relevant Tweet
  17. 17. http://www.facebook.com/twitterhttps://twitter.com/settings/profile
  18. 18. Time Out!Objective: 3 Tweets with hashtag #CAGP Remember your max number of 140 characters Time: 2:59 min
  19. 19. Management Tools
  20. 20. Hootsuite
  21. 21. Since January 2009110,000+ Views 3,500+ Photos30 Sets News/Events/etc.
  22. 22. SETS UPLOADING SHARING MAP uploadphoto@catawbacountync.govwww.catawbacountync.gov/uploadphoto.asp
  23. 23. Time Out! Objective: 2 Titles of SetsWhat would be in those sets? Time: 2 min
  24. 24. Since May 200926,000+ Views 134 Videos35 Subscribers
  25. 25. KNOW YOUR AUDIENCE SHORT AND TO THE POINTDON’T BE AFRAID TO ENTERTAIN
  26. 26. Time Out!Objective: 2 Video Ideas Time: 2 min
  27. 27. QuickResponseCodes
  28. 28. Website URL Email Address Plain TextPhone Number VCARD (contact info)
  29. 29. http://mashable.com/2010/07/13/calvin-klein-qr-code-billboard/Quick Response Code all the cool kids say: QR Code Or QRC http://mashable.com/2010/06/10/internet-week-qr-codes/
  30. 30. How can QR Codes be used? http://www.catawbacountync.gov/depts/u&e/ecocomplex.asp Flickr: By Lee Yount
  31. 31. Where have you seen Quick Response Codes?
  32. 32. Time Out! Objective: 3 Places you could use a QRCWhat would be behind the QRC? *hint: text, website address Time: 3 min
  33. 33. Have an official voice http://the-universality-of-cheese.blogspot.com/
  34. 34. …or others will have one for you. http://andersonreunion09.files.wordpress.com/2008/11/megaphone.jpg
  35. 35. People are looking for thecorrect information quickly…Are you meeting the need? http://fc02.deviantart.net/fs22/f/2007/330/3/7/waiting_for_the_subway_by_fabiK.jpg
  36. 36. Thank You.
  37. 37. Lee Yount, Jr.Catawba County Governmentlyount@catawbacountync.govLink to Presentation: http://slidesha.re/y3sRKzhttp://www.facebook.com/leeyounthttp://www.twitter.com/leeyounthttp://www.leeyount.com

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