A lot of people love Haley’s photos that Cathy took.
…and they let her, and all their friends know about it!...By writing comments…on OUR blog.
Link your facebook page to twitter
How many of you have a Twitter account? How many of you use it?
Seize the Photo’s Twitter Page
Hootsuite is a tool that I use on a daily basis. It allows you to link to a number of your social media accounts and manage them from one place.
Scheduled Tweets / status posts URL shortner App on my iPhone Web Based – keeps my searches wherever I go
Are you listening to what people are saying about your product?
Use tools like Hootsuite to search for what people are saying about your product
The number of people on Twitter.
The number of people on Twitter.
Hashtags are key!
Who establishes? What are they? How can the be useful?
Connects followers and strangers…for a common cause
How can you use Twitter?
Where am I? What’s around me? Alejo Malia is a Spanish illustrator and designer created this rendering of if Google Maps were depicted in real life.
Is Foursquare a game that you play with a rubber ball and a cool courtyard brick pattern?
Is Facebook Places just simply another product from Facebook to show off their awesome facilities?
Facebook Places is an actual product from Facebook that allows you to check in at / add a location, tag your FB friends that are with you, and connect with your FB friends that are close by.
Here is what you need: a Smartphone that is GPS enabled, and either the Facebook app from the Apple App Store for the iPhone or you can use FB Places in a browser on a GPS enabled smartphone by visiting http://touch.facebook.com
Foursquare is not just a game that you play with a rubber ball and a cool courtyard brick pattern? It is a location based app that allows you to check in / add venues, earn points and badges, add tips about a place, and possibly get real world discounts / specials.
Foursquare is now adding close to 20,000 users per day and is expected to reach 4 Million users this week. (10/19/2010)
Crumbs Bake Shop in NYC
Special Offer at Crumbs Bake Shop – I showed it to the girl behind the counter and asked if I could have a Free Medium Iced Coffee and she said “sure!” and prepared it for me on the spot!
Foursquare has apps for the iPhone, Android, and Blackberry and here is what each look like.
Seize the Photo on Foursquare
How to check in to STP – notice the “Special Here”
View tips, see contact info, etc.
Special offer (default)
Call us by clicking on the phone icon
See our tweets by clicking on the Twitter icon
Let’s talk about content.
Is your content answering the… WHO – who is it affecting? WHAT – what are you talking about specifically? WHEN – when is this thing happening? WHERE – where is this happening specifically? WHY – why should the people listen to this content? HOW – how do people get more information, do the thing you are telling them to do, etc…?
Have an official voice about your product
If you do not have a voice then others will speak for you…Correct information important?
Schedule Tweets and Facebook Status Updates with Hootsuite, Tweetdeck, or other scheduling tool.
Tweet often and make it relevant!
Not as complicated as learning to tell time.
To keep your Twitter account active, be sure to log in and post an update within 6 months of your last update.
Tweet regularly – Twitter’s policy about indexing/deleting inactive accounts.
Are you in front of them or hiding from them? Are you pub’ing the SM outlets that you are using?
It’s still about going where the people already are.
People are looking for the relevant information quickly… Are you meeting the need?
Return on Investment – Play ROI Video
Tie this all together:
Brand Brand Brand! Brand across every part of electronic media you have a presence – Website, Blog, Facebook, Twitter, Foursquare, etc.
Use social media that fits in YOUR business plan. Do not have a sub-par social media presence “just because the cool kids are doing it”
Engage with your Fans/Followers. They are supporting your business for some reason, let them be a part of it!
Leveraging Social Media. Some new stuff...thinking differently
Leveraging Social Media
Some new stuff…thinking differently.
Slide 1 of…this might take a while :-)
Lee Yount, Jr.
November 16, 2010
• How to tweet while
• How to stalk your
friends, family, and ex-
loved ones using social