How to tweet while drivingHow to stalk your friends, family, and ex-loved ones using social media
How to tweet while driving – This is what will happen…don’t do it!
Let’s talk about how to stalk your friends, family, and ex-loved ones using social media –It all started with John Cusack stalking his ex-girlfriend by himself.1989 in the movie Say Anything
Then some of John’s friends on MySpace, decided to help him out by following his lead…
…and now they’re all labeled as MySpace Stalkers.
Today’s Real TopicsLocation-Based TechnologyUsing Social Media during an emergency.
What happened January 12, 2010 at 4:53 pm?
A catastrophic magnitude 7.0 earthquake hits Haiti.
People used the hashtag #Haiti to spread information about needs and offers as well as eyewitness accounts in the area via Twitter. Texting haiti to 90999 automatically allowed people to contribute $10 to the American Red Cross Haiti Relief and Development Fund which raised $4 million.
Message from The Red Cross after texting
Who is from NC?
Who lives in Western North Carolina?
Who lives in the Piedmont of NC?
Who lives in Eastern NC?
What happens when…
You have a severe ice storm in the mountains of NC and you can not get out?
A tornado rips through yourtown?An EF-2 tornado touched down in western Greensboro in Guilford County killing one person and injuring three others while an EF-3 tornado touched down in Clemmons injuring 2 residents. (Thursday, May 8, 2008.) Photos courtesy of Forsyth County emergency management and the National Weather Service
Or, a hurricane makes new islands where there used to be a road? - Hatteras Island, NC, October 3, 2003 -- Powerlines have been installed on the islands still visible in the breach in Hatteras Island caused by Hurricane Isabel. Photo by Mark Wolfe/FEMA News Photo
Case Study – Hurricane Earl - Here is the scenario: There is a category 4 hurricane headed directly for you. Forecasters say that it is going to turn north at the last minute and impact on your location looks to be minimal (but things can change at the last minute). There are hundreds of locals and tourist vacationing in your town and you need to protect them from a potential disaster. What do you do?
Who was talking? These folks were – FEMA, NC Governor's Office, The Weather Channel, The Red Cross. They were all using the hashtag #earl.
Hashtags are key in an event!Who establishes?What are they?How can the be useful?SearchableTrendingConnects followers and strangers…for a common cause
I used Hootsuite and Tweetdeck to monitor multiple search streams at the same time. Hashtags I was monitoring: #earl, #hurricane, and #hurricaneearl. I was talking with folks via Twitter that were in the area, and listening to folks that were giving out warnings and instruction. Ustream was a valuable tool, but I’ll talk more about that later.
So I wanted to see some photos that people were posting dealing with this storm, so this is what I searched for in Hootsuite…
HurricaneTrack.com went online in 1999 as a hobby site for its founder, Mark SudduthMark was driving around streaming live, the day before through the night of, and day that Hurricane Earl made landfall. This was valuable information since it was like you were sitting there in his SUV witnessing this storm. The service was free to watch, and there is a premium service that you can purchase that allows you to chat with him via Twitter / Ustreamchatroom. Mark achieved this by using a Ustream account, a couple of cameras, and a Sprint Mobile WiFi connection. To see some of his footage, you can find him via Twitter @hurricantrack or at www.hurricanetrack.com/
On October 26th, 2010 Catawba County Government was having their 2010 Awards Banquet.
At 7:03pm, Catawba County Emergency Management tweeted that there was a tornado warning issued for Catawba County…From a Blackberry.
At 7:11pm, catcoem sent out another tweet with more information about the tornado warning.
At 7:21pm, catcoem sent out another tweet with more information about the tornado warning. – 3 people re-tweeted this tweet.
Another warning issued…Hashtags #tornado and #nctornado beginning to be used by twitter users. First catcoem tweet with hashtags.
Let’s talk about content.
A newspaper without words…is just a paper – CONTENT IS KEY!
Online Content - A tweet, blog post, or status update without RELEVANT content is just noise. – Content is still key!
A couple examples of good, relevant content in a tweet.
Example of not so Relevant Tweet – Over much of Who, What, Where?!?
Is your content answering the…WHO – who is it affecting?WHAT – what are you talking about specifically?WHEN – when is this thing happening?WHERE – where is this happening specifically?WHY – why should the people listen to this content?HOW – how do people get more information, do the thing you are telling them to do, etc…?
Have an official voice
If you do not have a voice then others will speak for you…Correct information important?
Schedule Tweets and Facebook Status Updates with Hootsuite,Tweetdeck, or other scheduling tool. Tweet often and make it relevant!Not as complicated as learning to tell time.To keep your Twitter account active, be sure to log in and post an update within 6 months of your last update. Tweet regularly – Twitter’s policy about indexing/deleting inactive accounts.
To keep your Twitter account active, be sure to log in and post an update within 6 months of your last update. Tweet regularly – Twitter’s policy about indexing/deleting inactive accounts.
Are you in front of them or hiding from them? Are you pub’ing the SM outlets that you are using?Even though it is important to have social media and internet policies, it’s still about people. The reason our jobs exist, are because of our citizens. Don’t get bogged down in the red tape.
People are looking for the correct information quickly…Are you meeting the need?
Tie this all together:Foursquare could be used to find the location of someone that is in trouble, by them checking in with a tweet or Facebook status update. QR Codes could be used for patients going through a triage station in an event. They could generate QR Code stickers with their medical information so that the nurses and MD’s don’t have to ask them if they are allergic to meds and any other conditions they may have.Twitter could be / is being used along with hashtags to connect followers and strangers for a common topic.
Social Media in an Emergency - Crash, BOOM, tweet...with a twist
Social Media In An EmergencyCrash, BOOM, tweet…with a twist<br />Lee Yount, Jr.<br />Programmer Analyst<br />Catawba County Government<br />CIO Forum & Executive IT Summit<br />November, 30, 2010<br />Slide 1 of…this might take a while :-)<br />
Today’s Topics<br />How to tweet while driving<br />How to stalk your friends, family, and ex-loved ones using social media<br />
Photo of car crash<br />Flickr: By H.L.I.T.<br />
What did I search for?<br />twitpic OR yfrog OR tweetphoto ORtwitgoo OR picktor OR mobypicture ORtwitxr OR posterous OR pikchur #earl<br />=<br />Tweets with photos and the hashtag #earl(i.e. photos of something to do with Hurricane Earl)<br />
Being there…without being there.<br /> @hurricanetrack <br />http://www.hurricanetrack.com/<br />
Case Study - Tornados in Catawba County, NC<br />
Content is key!<br />http://www.titanicuniverse.com/wp-content/uploads/2010/06/titanic-new-york-american-coverage.jpg<br />A newspaper without words…<br />is just a paper<br />
Content is still key!<br />A tweet, blog post, or status update without RELEVANT content is just noise.<br />
Examples of Relevant Tweets<br />http://stevelundeberg.mvourtown.com/files/2010/03/fonzie.jpg<br />
http://www.aksysgames.com<br />Example of <br />not-so-relevant<br />Tweet<br />
Is your content answering the…<br />WHO – who is it affecting?<br />WHAT – what are you talking about specifically?<br />WHEN – when is this thing happening?<br />WHERE – where is this happening specifically?<br />WHY – why should the people listen to this content?<br />HOW – how do people get more information, to do the thing you are telling them to do, etc…?<br />http://alicensetothink.files.wordpress.com/2010/08/questionmark-symbol.gif<br />http://www.koplowgames.com/INTERROGATIVE.jpg<br />
Have an official voice<br />http://the-universality-of-cheese.blogspot.com/<br />
…or others will have one for you.<br />http://andersonreunion09.files.wordpress.com/2008/11/megaphone.jpg<br />
How to establish your voice<br />http://www.thinkgeek.com/images/products/zoom/ac3f_pop_quiz_clock.jpg<br />