Leveraging Social Media - 01/20/2012
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This document provides tips and best practices for using social media platforms like LinkedIn, Facebook, Twitter, Flickr, YouTube and Foursquare to engage audiences and share information from a local government organization. It discusses objectives for team activities, potential content to post on each channel, and ways to leverage hashtags, video, photos and quick response codes. The document aims to help organizations effectively manage their online presence and communications.
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Leveraging Social Media - 01/20/2012
- 1. Lee Yount, Jr. January 20th, 2012 Slide 1 of…this might take a while :-)
- 8. TIPS Claim your vanity URL Recommend people that you have worked with Leverage the power of LinkedIn Groups Turn your LinkedIn Profile into a resume at http://resume.linkedinlabs.com/ Link your Twitter account to LinkedIn
- 9. Time Out! Objective: Create a Team with no more than 5 People and no less than 3 people Time: 57sec
- 10. Time Out! Objective: Name Your Team Time: 30 sec.
- 11. Is your content answering the… who what when where why how
- 13. >800 Million Active Users ~130 Friends/User >250 Million Active Users on Mobile Device Average User creates 90 pieces of content per month
- 19. Since 2008 2,600+ Fans/Likes News Events Job Openings Emergency Information Twitter/YouTube/Flickr Integration Parks, Library, Animal Services, Meals on Wheels Pages
- 20. Time Out! Objective: 5 Items to Post on Organization’s Facebook Page Time: 5 min
- 23. Since October 2008 @catawbacounty 900+ Followers 1600+ Tweets 35+ Lists News/Jobs/Events/etc.
- 24. Since April 2009 @catcoem 700+ Followers 1400+ Tweets 45+ Lists Preparedness/Emergency Info.
- 25. Since March 2009 @hickorytaproom 1000+ Followers 2300+ Tweets Lunch & Dinner Specials/Events
- 26. Examples of Relevant Tweets http://stevelundeberg.mvourtown.com/files/2010/03/fonzie.jpg
- 27. http://www.aksysgames.com Example of not-so-relevant Tweet
- 30. Time Out! Objective: 3 Tweets with hashtag #cvccsm Remember your max number of 140 characters Time: 5 min
- 31. Management Tools
- 32. Hootsuite
- 34. Since January 2009 100,000+ Views 3,521 Photos 30 Sets News/Events/etc.
- 35. SETS UPLOADING SHARING MAP uploadphoto@catawbacountync.gov www.catawbacountync.gov/uploadphoto.asp
- 39. Time Out! Objective: 2 Titles of Sets What would be in those sets? Time: 2 min
- 42. Since May 2009 22,000+ Views 101 Videos 34 Subscribers
- 43. KNOW YOUR AUDIENCE SHORT AND TO THE POINT DON’T BE AFRAID TO ENTERTAIN
- 46. Time Out! Objective: 2 Video Ideas Time: 1:53 min.
- 50. Check in at the places you visit
- 51. Find a Tip Leave a Tip
- 52. It’s Good to be… Mayor!
- 62. Venue Stats
- 63. Time Out! Objective: 2 Tips for venues in your area Time: 2 min
- 64. Future Present Trend - Mobile
- 66. http://mashable.com/2010/07/13/calvin-klein-qr-code-billboard/ Quick Response Code all the cool kids say: QR Code Or QRC http://mashable.com/2010/06/10/internet-week-qr-codes/
- 71. Where have you seen Quick Response Codes?
- 72. Time Out! Objective: 3 Places you could use a QRC What would be behind the QRC? Time: 3 min
- 73. Is your content answering the… who what when where why how
- 74. Have an official voice http://the-universality-of-cheese.blogspot.com/
- 75. …or others will have one for you. http://andersonreunion09.files.wordpress.com/2008/11/megaphone.jpg
- 76. People are looking for the correct information quickly… Are you meeting the need? http://fc02.deviantart.net/fs22/f/2007/330/3/7/waiting_for_the_subway_by_fabiK.jpg
- 77. Thank You.
Editor's Notes
- Social Media Revolution by @equalman http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
- As of January 2011, LinkedIn counts executives from all 2010 Fortune 500 companies as members; its hiring solutions were used by 73 of the Fortune 100 companies as of March 22, 2011.100m+ professionals around the world as of March 2011More than 2 million companies have LinkedIn Company Pages.Roughly one million new members join LinkedIn every week, at a rate equivalent to a professional joining the site faster than one member per second.
- Time Out - Objective: Create a Team with no more than 5 People:57 sec to complete
- Time Out - Objective: Name Your TeamTime: 30 sec.
- Is your content answering the…WHO – who is it affecting?WHAT – what are you talking about specifically?WHEN – when is this thing happening?WHERE – where is this happening specifically?WHY – why should the people listen to this content?HOW – how do people get more information, do the thing you are telling them to do, etc…?
- Facebook Stats
- Hickory Crawdad’s Facebook Page
- Hickory Real Estate Group Facebook Page
- Start Something Here Facebook Page
- Catawba County Facebook Stats
- As a team, come up with 5 items to post on your Organization’s Facebook Wall…You have 5 min.
- Twitter stats at 5 years
- @catawbacounty Twitter stats~ 3 year to reach this.
- @catcoem Twitter stats~ 1 year and 11 months to reach this. Difference of ~1 year and 6 months between @catawbacounty and @catcoem@catcoem has 50 more followers in a shorter amount of time.
- @hickorytaproomTwitter stats~ 3 year to reach this.
- A couple examples of good, relevant content in a tweet.
- Example of not so Relevant Tweet – Over much of Who, What, Where?!?
- What is a hashtag?Stop Online Piracy Act (SOPA)
- Facebook Page status updates automatically feed to Twitter. This is used with Catawba County Facebook Page and @catawbacounty Twitter page.@catcoem is manual/scheduled tweets.
- Time Out - Objective: 3 Tweets with hashtag #cvccsmTime: 5 min
- Tools to manage your social media accounts:TweetdeckHootsuite
- Hootsuite – http://hootsuite.comWeb InterfaceMobile AppUp to 5 AccountsTwitterFacebookFacebook PagesLinkedInFoursquareMySpaceWordPress.com (not self-hosted WordPress blogs)Ping.fm
- Flickr
- Flickr stats for Catawba County
- Flickr – Shows our Citizens and the world what we do at Catawba County Government. Allows us to show a “human” side to government.Interaction with the public with uploading photos from events. – Explain upload photo
- Photo sent to us during snow
- Photo sent to us during snow – Road conditions
- 4sq hackathon – inside view of Foursquarehttp://www.flickr.com/photos/foursquare/6170212497/in/photostream
- Time Out - Objective: 2 Titles of Sets What would be in those sets?
- YouTube
- 1,000+ hours of video during this timeTrafficMore than 13 million hours of video were uploaded during 2010 and 35 hours of video are uploaded every minute.The equivalent of 150,000+ full-length movies in theaters each weekMore video is uploaded to YouTube in 60 days than the 3 major US networks created in 60 years70% of YouTube traffic comes from outside the USYouTube is localized in 25 countries across 43 languagesYouTube's demographic is broad: 18-54 years oldYouTube reached over 700 billion playbacks in 2010SocialOver 4 million people are connected and auto-sharing to at least one social networkAn AutoShared Tweet results in ~6 new youtube.com sessionsOver 5 million people have found and subscribed to at least one friend on YouTube using friend-finding toolsMillions of subscriptions happen each day. Subscriptions allow you to connect with someone you're interested in—whether it's a friend, or the NBA—and keep up on their activity on the site.Users like Machinima, MysteryGuitarMan, Fred, collegehumor, and UniversalMusicGroup have millions of subscribersMore than 50% of videos on YouTube have been rated or include comments from the communityMillions of videos are favorited every dayViewsYouTube mobile gets over 100 million views a dayThe YouTube player is embedded across tens of millions of websites
- Catawba County YouTube Channel Stats
- YouTube – Reaches a demographic that enjoys watching video to get their information.Videos should be short and to the point – 30sec – 1:30 in length. Can upload videos and make them private for people to approve before releasing to the public
- Candidates making major announcements on YouTubeThe White House uploads on average or 17 videos per week
- ImprovEverywhere Ghost Bustershttp://www.youtube.com/watch?v=wKB7zfopiUA
- Time Out - Objective: 2 Video IdeasTime: 1:53 min
- Foursquare
- Foursquare is a service that helps find where your friends are hanging out and offers tips from other users on what to do once you get there. You use your phone to “check in” at different places you visit, from bars and restaurants to parks, museums and even the grocery store! Foursquare rewards you for checking in with badges, points and mayorships.
- Foursquare has apps for the iPhone, Android, and Blackberry and here is what each look like.If you have a phone that doesn't have a web browser and you would like to check in on foursquare via text message, you can use our SMS shortcode to check-in by sending messages to 50500 (like this: @ Ace Bar ! enjoying happy hour). This is currently available in the U.S. only.
- Check in at the places you visitChecking in lets your friends know where you are. To check in, open the mobile app on your phone and Foursquare will use your phone’s GPS to find your current location. Click the “places” button or tab to see a list of nearby places where you can check in. If the place you’re looking for isn’t in the list, add it directly from your phone!When you check in, you’ll have the option to share your location with your Foursquare friends and with Facebook and Twitter. You can change the default settings for these buttons on your settings page. If you check in without sharing with your friends, Foursquare will show your location as “off the grid,” so no one else will know exactly where you are.
- Check out tips and leave them for othersOne of Foursquare’s greatest features is the ability to leave tips on a venue. People leave tips about their favorite dishes, things to do, how to get a discount and even where to find clean bathrooms. You’ll find tips like “the Gyro Pizza is the best you’ll ever eat” or “avoid the hot and spicy burrito — it’s neither hot nor spicy.”You can check out the tips left by other users or leave tips for other people to find directly from your mobile app. If any of your friends have left a tip on a venue you’re checking in to — or one nearby — you’ll see a popup on your phone letting you know what they recommend. Brands like the New York Times, TLC and the cast of Showtime’s The Real L Word have also left tips on venues for you to check out.You can track things you’ve done by clicking “I’ve done this” next to a tip or you can add something that sounds good to your to do list. You’ll be reminded to try it the next time you check in there.
- Become the mayor by checking in more than anyone elseThe mayor is the person who’s checked in the most times at a venue over the past 60 days. Everyone knows you really love a place when you visit enough times to be the mayor. You’ll get recognized on the venue’s Foursquare profile page and other users will see your picture when they check in. Some companies, like Starbucks, reward their mayors with discounts and freebies!
- Badges? Points?Each time you check in, Foursquare awards you points. The more times you check in, the more points you get. You can compare yourself to your nearby friends and Foursquare’s 1.5-million-plus other users on the leaderboard in your mobile app. The points don’t really do anything, but they’re fun to get an idea where you stand against other Foursquare users.Badges are a fun reward for checking in a certain number of times or at certain places. Some badges are sponsored by different companies, like the History Channel, Wall Street Journaland Bravo. Here are a just few examples of badges you could earn:
- Badge Examples
- Get a DiscountSome businesses have started to use Foursquare as a “digital loyalty card” to track users who visit their stores. To reward you for being a regular customer, they might offer you a free drink every fifth visit or 10% off your bill the tenth time you check in. Other places offer discounts to the mayor. You’ll see any specials a business is offering in your mobile app when you check out the list of nearby venues.
- Get a DiscountSome businesses have started to use Foursquare as a “digital loyalty card” to track users who visit their stores. To reward you for being a regular customer, they might offer you a free drink every fifth visit or 10% off your bill the tenth time you check in. Other places offer discounts to the mayor. You’ll see any specials a business is offering in your mobile app when you check out the list of nearby venues.
- Crumbs Bake Shop in NYC
- Special Offer at Crumbs Bake Shop – I showed it to the girl behind the counter and asked if I could have a Free Medium Iced Coffee and she said “sure!” and prepared it for me on the spot!
- Success!
- Time Out - Objective: 2 Tips for venues in your areaTime: 2 min
- Future Trends – MobileQRCNear Field Communications
- Future Trend - Quick Response Codes
- These funny looking barcodes are called Quick Response Codes or QR Codes / QRC’s. They have been used on billboards by Calvin Klein, and in NYC’s Times Square to pub 311 – a phone number used in NYC to report something or to get information. Allows you to put a “link” on anything to be scanned.
- QR Codes allow you to store information inside the graphic that is accessible using a scanner on your phone. Essentially, it’s like being able to put a link on anything!Some of the apps that I have used to scan QR Codes are: ScanLife and Google Goggles.
- QRC on wine bottle
- QR Code on business cardsSendto vcard, website, and more
- QR Codes on Posters
- Where have you seen Quick Response Codes?
- Time Out - Objective: 3 Places you could use a QRCWhat would be behind the QRC?Time: 3 min.
- Is your content answering the…WHO – who is it affecting?WHAT – what are you talking about specifically?WHEN – when is this thing happening?WHERE – where is this happening specifically?WHY – why should the people listen to this content?HOW – how do people get more information, do the thing you are telling them to do, etc…?
- Have an official voice
- If you do not have a voice then others will speak for you…Correct information important?
- People are looking for the correct information quickly…Are you meeting the need?
- Lee Yount, Jr.http://www.facebook.com/leeyounthttp://www.twitter.com/leeyounthttp://www.leeyount.com