Leveraging Social Media - 01/20/2012

by Lee Yount on Jan 20, 2012

271 views

This presentation about leveraging social media is from a workshop I lead at Catawba Valley Community College via the Small Business Center on 01/20/2012

More…

This presentation about leveraging social media is from a workshop I lead at Catawba Valley Community College via the Small Business Center on 01/20/2012

Less

2 Embeds 130

http://leeyount.com	129
http://www.leeyountjr.com	1

Statistics

Favorites: 0
Downloads: 3
Comments: 0
Embed Views: 130
Views on SlideShare: 141
Total Views: 271

Leveraging Social Media - 01/20/2012 — Presentation Transcript

Lee Yount, Jr.January 20th, 2012 Slide 1 of…this might take a while :-)

TIPSClaim your vanity URL Recommend people that you have worked withLeverage the power of LinkedIn Groups Turn your LinkedIn Profile into a resume at http://resume.linkedinlabs.com/ Link your Twitter account to LinkedIn

Time Out! Objective:Create a Team with no more than 5 People and no less than 3 people Time: 57sec

Time Out!Objective: Name Your TeamTime: 30 sec.

Is your content answering the…who whatwhen where why how

>800 Million Active Users ~130 Friends/User>250 Million Active Users on Mobile DeviceAverage User creates 90 pieces of content per month

Since 2008 2,600+ Fans/Likes News Events Job Openings Emergency InformationTwitter/YouTube/Flickr IntegrationParks, Library, Animal Services, Meals on Wheels Pages

Time Out! Objective:5 Items to Post on Organization’s Facebook Page Time: 5 min

Since October 2008 @catawbacounty900+ Followers 1600+ Tweets35+ ListsNews/Jobs/Events/etc.

Since April 2009 @catcoem700+ Followers 1400+ Tweets45+ ListsPreparedness/Emergency Info.

Since March 2009 @hickorytaproom1000+ Followers 2300+ TweetsLunch & Dinner Specials/Events

Examples of Relevant Tweets http://stevelundeberg.mvourtown.com/files/2010/03/fonzie.jpg

http://www.aksysgames.com Example ofnot-so-relevant Tweet

http://www.facebook.com/twitter

Time Out!Objective: 3 Tweets with hashtag #cvccsm Remember your max number of 140 characters Time: 5 min

Management Tools

Hootsuite

Since January 2009100,000+ Views 3,521 Photos30 Sets News/Events/etc.

SETS UPLOADING SHARING MAP uploadphoto@catawbacountync.govwww.catawbacountync.gov/uploadphoto.asp

Time Out! Objective: 2 Titles of SetsWhat would be in those sets? Time: 2 min

Since May 200922,000+ Views 101 Videos34 Subscribers

KNOW YOUR AUDIENCE SHORT AND TO THE POINTDON’T BE AFRAID TO ENTERTAIN

Time Out!Objective: 2 Video Ideas Time: 1:53 min.

What is Foursquare?

Check in at theplaces you visit

Find a TipLeave a Tip

It’s Good to be… Mayor!

Badges and Points

Real-LifeDiscounts

Venue Stats

Time Out! Objective:2 Tips for venues in your area Time: 2 min

Future Present Trend - Mobile

QuickResponseCodes

http://mashable.com/2010/07/13/calvin-klein-qr-code-billboard/Quick Response Code all the cool kids say: QR Code Or QRC http://mashable.com/2010/06/10/internet-week-qr-codes/

Where have you seen Quick Response Codes?

Time Out! Objective: 3 Places you could use a QRCWhat would be behind the QRC? Time: 3 min

Is your content answering the…who whatwhen where why how

Have an official voice http://the-universality-of-cheese.blogspot.com/

…or others will have one for you. http://andersonreunion09.files.wordpress.com/2008/11/megaphone.jpg

People are looking for thecorrect information quickly…Are you meeting the need? http://fc02.deviantart.net/fs22/f/2007/330/3/7/waiting_for_the_subway_by_fabiK.jpg

Thank You.

Lee Yount, Jr.@leeyounthttp://www.leeyount.com

Leveraging Social Media - 01/20/2012

by Lee Yount on Jan 20, 2012

Accessibility

Categories

Tags

Upload Details

Usage Rights

2 Embeds 130

Statistics

Leveraging Social Media - 01/20/2012 — Presentation Transcript