Slides for the First Nations Australia Writers Network 2nd National Workshop. In this workshop we focus on Indigenous authors, writers and storytellers building relationships with their audience using social media

1. SOCIAL MEDIA
BUILDING RELATIONSHIPS
Leesa Watego | Iscariot Media | 2015

2. The slides for this presentation are available
from:
www.slideshare.com/leesawatego

3. My name is Leesa Watego
from Iscariot Media. It’s lovely
to meet you.
You can find me on –
Facebook, Twitter, LinkedIn, Instagram,
Snapchat, Slideshare, Google+, Pinterest,
YouTube, Tumblr, Vine.
I invite you to connect.

5. your goals
WHAT DO YOU WANT TO ACHIEVE?

6. What are you goals?

7. Building Relationships

8. using the web
WHAT TOOLS CAN YOU USE?

10. What about
you?
How is social
media working
for you right
now?

11. general principles
REFRESH

12. HOME BASE
OUTPOST 1
OUTPOST 2
OUTPOST 3
OUTPOST 4
Drive traffic back to your
home base where the
customer can buy, sign-
up, comment etc.
The home-base/outpost model was articulated a few years ago by
Darren Rowse (Problogger) and Chris Brogan)
Home Base / Outpost Model

13. Paid Media
Traditional advertising –
print, television, radio,
media deals, paid
search,
Paid / Earned / Owned Media
Earned Media
Newsworthy activities
(win prizes, comment on
the worlds), word-of-
mouth, seo, likes,
@replies,
Owned Media
Your website content,
blog posts, social media
content,
In practice, activities are linked.
Example, Red Bull Stratos Jump 2012

14. Don’t just talk about yourself

15. Post
consistently

16. the evolving space
WHAT’S CHANGED?

17. Know the purpose of
each space you create

18. Personal and/or
Professional presence

19. REAL NAME
BIO,
WITH
LINKS

20. platforms
WHAT SHOULD I BE USING?

21. What platform should I be on?
What are your resources?

22. Owned platforms
include: your website,
your email list,
Rented/Leased
platforms include:
your Facebook
page, your Twitter
account, your
LinkedIn pages
What platform should I be on?
Is it owned/leased?

23. What platform should I be on?
Who & where are your audience?

24. Pages v Profile
Profile
- ‘friend’
- 5000 max
- enable ‘follow’ option (for
subscribers, ie. Non friends)
Pages
- ‘like’
- schedule posts
- sponsored posts
- insights (statistics)
=> you can have both

25. Instagram
Brands:
@seraphimstore
@ruboliveonline
@abcnews_au
@nava_visualarts
Personal brands:
@naomisimson
@dranitaheiss
Local Business:
@charliesfruitonline
@openbookcafe

26. LinkedIn
- CV
- professional
- other skills & qualifications
- B2B

27. Mailchimp
- speak directly to your audience
- auto-responder

28. Pinterest
- heavy driver of traffic
- good images – can you
adapt your ‘content’ to
include images?

29. Twitter
- used by media to source
stories
- be taggable, linkable

30. Real life
event
Use 1 piece of content across multiple channels
Story =
(Image +
Text)

31. finally
IT DOESN’T HAVE TO BE THAT HARD

32. Are you constantly trying to
fit together pieces of a
puzzle that never seems to
fit together?

33. # Make the most of your in-between/incidental
time to catch up (on the train, waiting in a
line)

34. # If you have the resources, what can be
outsourced?

35. Leesa Watego
@leesawatego
leesa@iscariotmedia.com
www.iscariotmedia.com
www.notquitecooked.com