Your Web Site Is a Party Waiting to Happen Lee LeFever Principal, Common Craft
Community Opportunity
Changing  Perceptions Improved  Tools New Opportunities
 
Communities and Parties Are Similar
 
Your Party Needs A Reason To Be
 
Purpose is Absolutely Necessary Serve a Need, Address a Problem Set Goals and Share Progress Identify What’s Related
Your Party Needs Planning
Planning: Preparation for Scale Simple and Flexible Personas: Specific Types of People Prepare for Evolution
Your Party Needs a Place
No One Wants a Ghost Town
Match Environment to Community Cozy is Good - Start Small and Build to Needs Match Purpose to Environment Keep it Clean – ...
Your Party Needs a Host
 
Have a Host or Community Manager Accountability and Direction “ Middleman” Between Community and Business Works with Desig...
Your Party Needs Rules
 
Your Community Needs Guidelines Terms of Service – Needed, But Different Helps with Enforcement  Provides Common Foundatio...
Your Party Needs A Bouncer
Beware the Trolls  - They Are Toxic
Bounce Trolls and Spammers with Care Best Policy For Trolls: Ignore Them Direct Contact Can Help Resolution Enable Your Co...
Your Party Needs An Invitation
 
 
 
Members Invite Members Let Them Take Community With Them Be Explicit About Inviting Friends Consider APIs for New Directions
Your Party Needs Introductions
 
 
Member Profiles are Key  Learn from Social Networking Member Matching (tags?) Enable Customization
Your Party Needs Time To Develop
Communities Take Time  Focus on Who IS There Make Decisions Based on Feedback
Your Party Needs An Event
 
 
Bring People Together For a Bit Think Offline Too Invite a Special Guest Contests, Giveaways
Your Party Needs People To Pitch-In
 
 
Mobilize Your Community Share Your Needs, Problems, Thoughts Make Helping Easy and Fun They Want to Help!
Your Party Needs Multiple Ways to Participate
 
 
Move Beyond Discussion Offer a “Gateway Drug”  Blog? Wiki?  Ratings, Votes, Survey, Poll Social Networking – Friends and G...
Your Party Needs Variety
People are Different – Express It Give Charter Members Special Badges Give New Members a Special Place Match up New and Old
Most Important Ingredient: You
Toby M : http://www.flickr.com/photos/48089670@N00/344310907/ Zach Klein: http://www.flickr.com/photos/zachklein/37391709/...
<ul><li>Thanks! </li></ul><ul><li>Lee LeFever </li></ul><ul><li>Principal, Common Craft </li></ul><ul><li>www.commoncraft....
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Online Community As Party

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The 12 success factors that are shared by online communities and parties.

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  • Intro, I’m Lee, Common Craft, community since 1999/
  • Transcript of "Online Community As Party"

    1. 1. Your Web Site Is a Party Waiting to Happen Lee LeFever Principal, Common Craft
    2. 2. Community Opportunity
    3. 3. Changing Perceptions Improved Tools New Opportunities
    4. 5. Communities and Parties Are Similar
    5. 7. Your Party Needs A Reason To Be
    6. 9. Purpose is Absolutely Necessary Serve a Need, Address a Problem Set Goals and Share Progress Identify What’s Related
    7. 10. Your Party Needs Planning
    8. 11. Planning: Preparation for Scale Simple and Flexible Personas: Specific Types of People Prepare for Evolution
    9. 12. Your Party Needs a Place
    10. 13. No One Wants a Ghost Town
    11. 14. Match Environment to Community Cozy is Good - Start Small and Build to Needs Match Purpose to Environment Keep it Clean – No Broken Windows
    12. 15. Your Party Needs a Host
    13. 17. Have a Host or Community Manager Accountability and Direction “ Middleman” Between Community and Business Works with Designers and Developers
    14. 18. Your Party Needs Rules
    15. 20. Your Community Needs Guidelines Terms of Service – Needed, But Different Helps with Enforcement Provides Common Foundation Must Be Clear (fun helps too!)
    16. 21. Your Party Needs A Bouncer
    17. 22. Beware the Trolls - They Are Toxic
    18. 23. Bounce Trolls and Spammers with Care Best Policy For Trolls: Ignore Them Direct Contact Can Help Resolution Enable Your Community to Help Consider a Forum For Selling or Flaming
    19. 24. Your Party Needs An Invitation
    20. 28. Members Invite Members Let Them Take Community With Them Be Explicit About Inviting Friends Consider APIs for New Directions
    21. 29. Your Party Needs Introductions
    22. 32. Member Profiles are Key Learn from Social Networking Member Matching (tags?) Enable Customization
    23. 33. Your Party Needs Time To Develop
    24. 34. Communities Take Time Focus on Who IS There Make Decisions Based on Feedback
    25. 35. Your Party Needs An Event
    26. 38. Bring People Together For a Bit Think Offline Too Invite a Special Guest Contests, Giveaways
    27. 39. Your Party Needs People To Pitch-In
    28. 42. Mobilize Your Community Share Your Needs, Problems, Thoughts Make Helping Easy and Fun They Want to Help!
    29. 43. Your Party Needs Multiple Ways to Participate
    30. 46. Move Beyond Discussion Offer a “Gateway Drug” Blog? Wiki? Ratings, Votes, Survey, Poll Social Networking – Friends and Groups
    31. 47. Your Party Needs Variety
    32. 48. People are Different – Express It Give Charter Members Special Badges Give New Members a Special Place Match up New and Old
    33. 49. Most Important Ingredient: You
    34. 50. Toby M : http://www.flickr.com/photos/48089670@N00/344310907/ Zach Klein: http://www.flickr.com/photos/zachklein/37391709/ SPR Bert: http://www.flickr.com/photos/superbert/111793054/ Tracy Hunter: http://www.flickr.com/photos/tracyhunter/140042679/ VanessaPR: http://www.flickr.com/photos/lilcrabbygal/347532016/ Cozy: http://www.flickr.com/photos/cozy/318236097/ Basheem: http://www.flickr.com/photos/bastian/235701826/ Powerbooktrance: http://www.flickr.com/photos/powerbooktrance/235607744/ Russelljsmith: http://www.flickr.com/photos/russelljsmith/9486459/ Glasgows: http://www.flickr.com/photos/glasgows/342067353/ Psychedelys: http://www.flickr.com/photos/psychedelys/129472964/ Dervish: http://www.flickr.com/photos/dirvish/6937128/ Glynnis: http://www.flickr.com/photos/glynnis/135603867/ Mdumloa98: http://www.flickr.com/photos/mdumlao98/121045851/ Caitlinburke: http://www.flickr.com/photos/caitlinburke/101973007/ Franky Baby: http://www.flickr.com/photos/frankybaby/391024654/ Molly Cakes: http://www.flickr.com/photos/mollycakes/222385914/ Thanks!
    35. 51. <ul><li>Thanks! </li></ul><ul><li>Lee LeFever </li></ul><ul><li>Principal, Common Craft </li></ul><ul><li>www.commoncraft.com </li></ul><ul><li>[email_address] </li></ul><ul><li>leelefever on skype, etc. </li></ul>
    1. ¿Le ha llamado la atención una diapositiva en particular?

      Recortar diapositivas es una manera útil de recopilar información importante para consultarla más tarde.

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