Online Community As Party

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The 12 success factors that are shared by online communities and parties.

The 12 success factors that are shared by online communities and parties.

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  • Intro, I’m Lee, Common Craft, community since 1999/

Transcript

  • 1. Your Web Site Is a Party Waiting to Happen Lee LeFever Principal, Common Craft
  • 2. Community Opportunity
  • 3. Changing Perceptions Improved Tools New Opportunities
  • 4.  
  • 5. Communities and Parties Are Similar
  • 6.  
  • 7. Your Party Needs A Reason To Be
  • 8.  
  • 9. Purpose is Absolutely Necessary Serve a Need, Address a Problem Set Goals and Share Progress Identify What’s Related
  • 10. Your Party Needs Planning
  • 11. Planning: Preparation for Scale Simple and Flexible Personas: Specific Types of People Prepare for Evolution
  • 12. Your Party Needs a Place
  • 13. No One Wants a Ghost Town
  • 14. Match Environment to Community Cozy is Good - Start Small and Build to Needs Match Purpose to Environment Keep it Clean – No Broken Windows
  • 15. Your Party Needs a Host
  • 16.  
  • 17. Have a Host or Community Manager Accountability and Direction “ Middleman” Between Community and Business Works with Designers and Developers
  • 18. Your Party Needs Rules
  • 19.  
  • 20. Your Community Needs Guidelines Terms of Service – Needed, But Different Helps with Enforcement Provides Common Foundation Must Be Clear (fun helps too!)
  • 21. Your Party Needs A Bouncer
  • 22. Beware the Trolls - They Are Toxic
  • 23. Bounce Trolls and Spammers with Care Best Policy For Trolls: Ignore Them Direct Contact Can Help Resolution Enable Your Community to Help Consider a Forum For Selling or Flaming
  • 24. Your Party Needs An Invitation
  • 25.  
  • 26.  
  • 27.  
  • 28. Members Invite Members Let Them Take Community With Them Be Explicit About Inviting Friends Consider APIs for New Directions
  • 29. Your Party Needs Introductions
  • 30.  
  • 31.  
  • 32. Member Profiles are Key Learn from Social Networking Member Matching (tags?) Enable Customization
  • 33. Your Party Needs Time To Develop
  • 34. Communities Take Time Focus on Who IS There Make Decisions Based on Feedback
  • 35. Your Party Needs An Event
  • 36.  
  • 37.  
  • 38. Bring People Together For a Bit Think Offline Too Invite a Special Guest Contests, Giveaways
  • 39. Your Party Needs People To Pitch-In
  • 40.  
  • 41.  
  • 42. Mobilize Your Community Share Your Needs, Problems, Thoughts Make Helping Easy and Fun They Want to Help!
  • 43. Your Party Needs Multiple Ways to Participate
  • 44.  
  • 45.  
  • 46. Move Beyond Discussion Offer a “Gateway Drug” Blog? Wiki? Ratings, Votes, Survey, Poll Social Networking – Friends and Groups
  • 47. Your Party Needs Variety
  • 48. People are Different – Express It Give Charter Members Special Badges Give New Members a Special Place Match up New and Old
  • 49. Most Important Ingredient: You
  • 50. Toby M : http://www.flickr.com/photos/48089670@N00/344310907/ Zach Klein: http://www.flickr.com/photos/zachklein/37391709/ SPR Bert: http://www.flickr.com/photos/superbert/111793054/ Tracy Hunter: http://www.flickr.com/photos/tracyhunter/140042679/ VanessaPR: http://www.flickr.com/photos/lilcrabbygal/347532016/ Cozy: http://www.flickr.com/photos/cozy/318236097/ Basheem: http://www.flickr.com/photos/bastian/235701826/ Powerbooktrance: http://www.flickr.com/photos/powerbooktrance/235607744/ Russelljsmith: http://www.flickr.com/photos/russelljsmith/9486459/ Glasgows: http://www.flickr.com/photos/glasgows/342067353/ Psychedelys: http://www.flickr.com/photos/psychedelys/129472964/ Dervish: http://www.flickr.com/photos/dirvish/6937128/ Glynnis: http://www.flickr.com/photos/glynnis/135603867/ Mdumloa98: http://www.flickr.com/photos/mdumlao98/121045851/ Caitlinburke: http://www.flickr.com/photos/caitlinburke/101973007/ Franky Baby: http://www.flickr.com/photos/frankybaby/391024654/ Molly Cakes: http://www.flickr.com/photos/mollycakes/222385914/ Thanks!
  • 51.
    • Thanks!
    • Lee LeFever
    • Principal, Common Craft
    • www.commoncraft.com
    • [email_address]
    • leelefever on skype, etc.