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Online Community As Party


The 12 success factors that are shared by online communities and parties.

The 12 success factors that are shared by online communities and parties.

Published in Business , Technology
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  • Intro, I’m Lee, Common Craft, community since 1999/


  • 1. Your Web Site Is a Party Waiting to Happen Lee LeFever Principal, Common Craft
  • 2. Community Opportunity
  • 3. Changing Perceptions Improved Tools New Opportunities
  • 4.  
  • 5. Communities and Parties Are Similar
  • 6.  
  • 7. Your Party Needs A Reason To Be
  • 8.  
  • 9. Purpose is Absolutely Necessary Serve a Need, Address a Problem Set Goals and Share Progress Identify What’s Related
  • 10. Your Party Needs Planning
  • 11. Planning: Preparation for Scale Simple and Flexible Personas: Specific Types of People Prepare for Evolution
  • 12. Your Party Needs a Place
  • 13. No One Wants a Ghost Town
  • 14. Match Environment to Community Cozy is Good - Start Small and Build to Needs Match Purpose to Environment Keep it Clean – No Broken Windows
  • 15. Your Party Needs a Host
  • 16.  
  • 17. Have a Host or Community Manager Accountability and Direction “ Middleman” Between Community and Business Works with Designers and Developers
  • 18. Your Party Needs Rules
  • 19.  
  • 20. Your Community Needs Guidelines Terms of Service – Needed, But Different Helps with Enforcement Provides Common Foundation Must Be Clear (fun helps too!)
  • 21. Your Party Needs A Bouncer
  • 22. Beware the Trolls - They Are Toxic
  • 23. Bounce Trolls and Spammers with Care Best Policy For Trolls: Ignore Them Direct Contact Can Help Resolution Enable Your Community to Help Consider a Forum For Selling or Flaming
  • 24. Your Party Needs An Invitation
  • 25.  
  • 26.  
  • 27.  
  • 28. Members Invite Members Let Them Take Community With Them Be Explicit About Inviting Friends Consider APIs for New Directions
  • 29. Your Party Needs Introductions
  • 30.  
  • 31.  
  • 32. Member Profiles are Key Learn from Social Networking Member Matching (tags?) Enable Customization
  • 33. Your Party Needs Time To Develop
  • 34. Communities Take Time Focus on Who IS There Make Decisions Based on Feedback
  • 35. Your Party Needs An Event
  • 36.  
  • 37.  
  • 38. Bring People Together For a Bit Think Offline Too Invite a Special Guest Contests, Giveaways
  • 39. Your Party Needs People To Pitch-In
  • 40.  
  • 41.  
  • 42. Mobilize Your Community Share Your Needs, Problems, Thoughts Make Helping Easy and Fun They Want to Help!
  • 43. Your Party Needs Multiple Ways to Participate
  • 44.  
  • 45.  
  • 46. Move Beyond Discussion Offer a “Gateway Drug” Blog? Wiki? Ratings, Votes, Survey, Poll Social Networking – Friends and Groups
  • 47. Your Party Needs Variety
  • 48. People are Different – Express It Give Charter Members Special Badges Give New Members a Special Place Match up New and Old
  • 49. Most Important Ingredient: You
  • 50. Toby M : Zach Klein: SPR Bert: Tracy Hunter: VanessaPR: Cozy: Basheem: Powerbooktrance: Russelljsmith: Glasgows: Psychedelys: Dervish: Glynnis: Mdumloa98: Caitlinburke: Franky Baby: Molly Cakes: Thanks!
  • 51.
    • Thanks!
    • Lee LeFever
    • Principal, Common Craft
    • [email_address]
    • leelefever on skype, etc.