Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Your Web Site Is a Party Waiting to Happen Lee LeFever Principal, Common Craft
Community Opportunity
Changing  Perceptions Improved  Tools New Opportunities
 
Communities and Parties Are Similar
 
Your Party Needs A Reason To Be
 
Purpose is Absolutely Necessary Serve a Need, Address a Problem Set Goals and Share Progress Identify What’s Related
Your Party Needs Planning
Planning: Preparation for Scale Simple and Flexible Personas: Specific Types of People Prepare for Evolution
Your Party Needs a Place
No One Wants a Ghost Town
Match Environment to Community Cozy is Good - Start Small and Build to Needs Match Purpose to Environment Keep it Clean – ...
Your Party Needs a Host
 
Have a Host or Community Manager Accountability and Direction “ Middleman” Between Community and Business Works with Desig...
Your Party Needs Rules
 
Your Community Needs Guidelines Terms of Service – Needed, But Different Helps with Enforcement  Provides Common Foundatio...
Your Party Needs A Bouncer
Beware the Trolls  - They Are Toxic
Bounce Trolls and Spammers with Care Best Policy For Trolls: Ignore Them Direct Contact Can Help Resolution Enable Your Co...
Your Party Needs An Invitation
 
 
 
Members Invite Members Let Them Take Community With Them Be Explicit About Inviting Friends Consider APIs for New Directions
Your Party Needs Introductions
 
 
Member Profiles are Key  Learn from Social Networking Member Matching (tags?) Enable Customization
Your Party Needs Time To Develop
Communities Take Time  Focus on Who IS There Make Decisions Based on Feedback
Your Party Needs An Event
 
 
Bring People Together For a Bit Think Offline Too Invite a Special Guest Contests, Giveaways
Your Party Needs People To Pitch-In
 
 
Mobilize Your Community Share Your Needs, Problems, Thoughts Make Helping Easy and Fun They Want to Help!
Your Party Needs Multiple Ways to Participate
 
 
Move Beyond Discussion Offer a “Gateway Drug”  Blog? Wiki?  Ratings, Votes, Survey, Poll Social Networking – Friends and G...
Your Party Needs Variety
People are Different – Express It Give Charter Members Special Badges Give New Members a Special Place Match up New and Old
Most Important Ingredient: You
Toby M : http://www.flickr.com/photos/48089670@N00/344310907/ Zach Klein: http://www.flickr.com/photos/zachklein/37391709/...
<ul><li>Thanks! </li></ul><ul><li>Lee LeFever </li></ul><ul><li>Principal, Common Craft </li></ul><ul><li>www.commoncraft....
Upcoming SlideShare
Loading in …5
×

Online Community As Party

10,290 views

Published on

The 12 success factors that are shared by online communities and parties.

Published in: Business, Technology

Online Community As Party

  1. Your Web Site Is a Party Waiting to Happen Lee LeFever Principal, Common Craft
  2. Community Opportunity
  3. Changing Perceptions Improved Tools New Opportunities
  4.  
  5. Communities and Parties Are Similar
  6.  
  7. Your Party Needs A Reason To Be
  8.  
  9. Purpose is Absolutely Necessary Serve a Need, Address a Problem Set Goals and Share Progress Identify What’s Related
  10. Your Party Needs Planning
  11. Planning: Preparation for Scale Simple and Flexible Personas: Specific Types of People Prepare for Evolution
  12. Your Party Needs a Place
  13. No One Wants a Ghost Town
  14. Match Environment to Community Cozy is Good - Start Small and Build to Needs Match Purpose to Environment Keep it Clean – No Broken Windows
  15. Your Party Needs a Host
  16.  
  17. Have a Host or Community Manager Accountability and Direction “ Middleman” Between Community and Business Works with Designers and Developers
  18. Your Party Needs Rules
  19.  
  20. Your Community Needs Guidelines Terms of Service – Needed, But Different Helps with Enforcement Provides Common Foundation Must Be Clear (fun helps too!)
  21. Your Party Needs A Bouncer
  22. Beware the Trolls - They Are Toxic
  23. Bounce Trolls and Spammers with Care Best Policy For Trolls: Ignore Them Direct Contact Can Help Resolution Enable Your Community to Help Consider a Forum For Selling or Flaming
  24. Your Party Needs An Invitation
  25.  
  26.  
  27.  
  28. Members Invite Members Let Them Take Community With Them Be Explicit About Inviting Friends Consider APIs for New Directions
  29. Your Party Needs Introductions
  30.  
  31.  
  32. Member Profiles are Key Learn from Social Networking Member Matching (tags?) Enable Customization
  33. Your Party Needs Time To Develop
  34. Communities Take Time Focus on Who IS There Make Decisions Based on Feedback
  35. Your Party Needs An Event
  36.  
  37.  
  38. Bring People Together For a Bit Think Offline Too Invite a Special Guest Contests, Giveaways
  39. Your Party Needs People To Pitch-In
  40.  
  41.  
  42. Mobilize Your Community Share Your Needs, Problems, Thoughts Make Helping Easy and Fun They Want to Help!
  43. Your Party Needs Multiple Ways to Participate
  44.  
  45.  
  46. Move Beyond Discussion Offer a “Gateway Drug” Blog? Wiki? Ratings, Votes, Survey, Poll Social Networking – Friends and Groups
  47. Your Party Needs Variety
  48. People are Different – Express It Give Charter Members Special Badges Give New Members a Special Place Match up New and Old
  49. Most Important Ingredient: You
  50. Toby M : http://www.flickr.com/photos/48089670@N00/344310907/ Zach Klein: http://www.flickr.com/photos/zachklein/37391709/ SPR Bert: http://www.flickr.com/photos/superbert/111793054/ Tracy Hunter: http://www.flickr.com/photos/tracyhunter/140042679/ VanessaPR: http://www.flickr.com/photos/lilcrabbygal/347532016/ Cozy: http://www.flickr.com/photos/cozy/318236097/ Basheem: http://www.flickr.com/photos/bastian/235701826/ Powerbooktrance: http://www.flickr.com/photos/powerbooktrance/235607744/ Russelljsmith: http://www.flickr.com/photos/russelljsmith/9486459/ Glasgows: http://www.flickr.com/photos/glasgows/342067353/ Psychedelys: http://www.flickr.com/photos/psychedelys/129472964/ Dervish: http://www.flickr.com/photos/dirvish/6937128/ Glynnis: http://www.flickr.com/photos/glynnis/135603867/ Mdumloa98: http://www.flickr.com/photos/mdumlao98/121045851/ Caitlinburke: http://www.flickr.com/photos/caitlinburke/101973007/ Franky Baby: http://www.flickr.com/photos/frankybaby/391024654/ Molly Cakes: http://www.flickr.com/photos/mollycakes/222385914/ Thanks!
  51. <ul><li>Thanks! </li></ul><ul><li>Lee LeFever </li></ul><ul><li>Principal, Common Craft </li></ul><ul><li>www.commoncraft.com </li></ul><ul><li>[email_address] </li></ul><ul><li>leelefever on skype, etc. </li></ul>

×