5. “BRAND LOYALTY”
• DEFINITON:
Brand loyalty is where a person buys products
from the same manufacturer repeatedly rather
than from other suppliers.
A brand is an asset of differentiating
promises that links a product to its customers.
• NO.OF STATEMENT:
There are 11 number of
statements of brand loyalty.
6. “ADVANTAGES AND DISADVANTAGES”
Following are Advantages:-
Build a relation of customer with brand.
Important in social marketing.
Business growth.
Following are disadvantages:-
Customer stalking.
Reduced profits.
Decreased brand value.
8. “INNOVATIVE CAPABILITY”
DEFINITION:-
The innovation capability are the ability to absorb, adapt and transform a
given technology into specific managerial, operational and transactional
routines that can lead a firm to achieve profits.
NO. OF STATEMENTS:-
There are 6 statements of innovative capability.
10. “CRM”
• DEFINITION:
CRM “Customer Relationship
Management”.
An integrated approach to identify,
acquiring and maintaining customers.
• NO. OF STATEMENTS:
There are 8 number of statements of
CRM.
11. “ADVANTAGES AND DISADVANTAGES”
Following are advantages:
• Departmental integration.
• Enhanced customer service.
• Improved sales and marketing tactics.
Following are disadvantages:
• System integration.
• Resentment.
• A learning curve.