Social Media: A How To Guide for PAPA International

by Lacey Haines on Mar 21, 2011

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An Intro "How To" presentation by Lacey Haines for the Professional Aerial Photographer Association, International (March, 2011)

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An Intro "How To" presentation by Lacey Haines for the Professional Aerial Photographer Association, International (March, 2011)

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Social Media: A How To Guide for PAPA International — Presentation Transcript

Social Media:
A How-to Guide for PAPA International
Lacey Haines

About me
Lacey Haines
Public Relations/Digital
San Francisco Bay Area
me@laceyhaines.com
@laceyhaines
www.laceyhaines.com/blog

Social Media: Intro
Facts: Twitter has more than 200 million users and sees more than 110 million tweets per day
Social media is a free, easy, and effective, way to promote your business and connect with others online
Twitter use among SMBs DOUBLED in the last year (from 9% in 2009 to 19% in 2010, and its still growing – According to eMarketer

The truth

Social media is no replacement for advertising, public relations and marketing
You get what you put into it
Keep it up!
There is no magic number of tweets per day, but a good number to shoot for in the beginning is 3
Be genuine
Pay attention. If someone tweets @ you, be sure to respond promptly
Remember that everything you say is public. Assume every tweet will be read by a potential client.
You don’t have to follow back everyone that follows you

Getting started on Twitter

Who are you trying to reach?
What am I trying to achieve?

Drive website traffic?
Connect with other professionals in my field?
Connect with potential customers?

How do I connect with them?

What collateral do I have to share?
What are they talking about?
What do they care about, and how can I join their conversation?
What is my story?

Who am I trying to reach?

Contractors?
Realtors?
Magazine publishers?
Broadcast networks?
Media?
Others in my field?

Create your profile

Tweet whaaat?
Thought
Leadership
Chat
Follow
Friday
Share
Content
Hashtags
Retweet

Finding your audience online
Resources

WeFollow.com
MuckRack.com
PBWorks Photographers on Twitter
Twitter people search
Google
Twitter Lists

Who to follow: Industry
Photography Assoc.
Aerial Photographers

Who to follow: Prospects
Construction
Photo Editors
Realtors

Your starter tool kit
Listen and Monitor Conversations
Track
Share
Connect

Your tool kit: What it looks like
TweetDeck

Your tool kit: What it looks like
Twitter Widget
Email Signature
Badges

PR With Social Media

Who to follow: Media

Media Interactions Online

Media Opportunities Online

What to tweet – 140 characters

A good mix of promotional and non-promotional tweets that are relevant to your audiences:
Your portfolio
Articles, reports, surveys
Twitpics, Twitvids from your shoots
Share new client wins (with their permission)
Have conversations, ask questions, respond to inquiries

You have no idea how cool your job is (and neither will anyone else unless you tell them)

Promote yourself

Add a Twitter widget to your website
Add a Twitter (Facebook, YouTube, TwitPic, etc.) badge to your site
Use WiseStamp to create attractive e-mail signatures with links to your social pages
If you have an e-mail newsletter or do e-mail marketing, include links to your social pages

Q&A

Social Media: A How To Guide for PAPA International

by Lacey Haines on Mar 21, 2011

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Social Media: A How To Guide for PAPA International — Presentation Transcript