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  1. 1. Rehab & Deema<br />MCM 354<br />
  2. 2. Introduction<br />Twitter is a free social networking and micro-blogging service that allows users to send "updates<br /> <br />Twitter was founded in March 2006 by San Francisco start-up company Obvious Corp. In April 2007, Obvious, LLC spun off the service as a separate entity under the name Twitter, Inc. with Jack Dorsey as CEO.<br />
  3. 3. How does compare with facebook? <br />Twitter on the other hand, encourages you grab ideals in bite-size chunks and use your updates as jumping off points to other places or just let others know what you’re up to at any given moment.<br />
  4. 4. Would you trust as a primary source of information?<br />Twitter posts are not 100% reliable information. It could be depending on the source. <br />
  5. 5. Can we regard as a form of journalism? <br />Journalism education is being transformed to include new technologies and new ways of reporting. Twitter is becoming more frequently used by reporters to quickly give news on events going on, but is it considered journalism?!<br />
  6. 6. A: the collection and editing of news for presentation through the media <br />B: the public press <br />C: an academic study concerned with the collection and editing of news or the management of a news medium<br />D: writing designed for publication in a newspaper or magazine <br />E : writing characterized by a direct presentation of facts or description of events without an attempt at interpretation <br />F : writing designed to appeal to current popular taste or public interest <br />
  7. 7. What is the business model of ?<br />Twitter's business model is not well defined yet. Assumptions go from freemium monetization to advertising and sponsored tweets. <br />
  8. 8. What is the web-marketing plan of ?<br />So Twitter’s web-marketing plan is to allow you to:<br />Follow a couple of people you know<br />Follow their friends. Observe conversations and then choose new followers from among the people others are talking with.<br />Upload your contact list to Twitter to find people on Twitter whom you already know.<br />Search on Twitter for your city or town name along with the state, and review profiles to find new people to follow.<br />And by this, Twitter tends to have an equally wide range of subjects shared, and a valuable tool for your business and social tool box. <br />
  9. 9. How can we advertise on ?<br />First you definitely need to have a twitter account<br /><ul><li>As an advertiser, you start by:</li></ul>The advertiser company or brand name.<br />Your twitter username.<br />What you are interested in, whether:<br />Promoted accounts<br />Promoted tweets<br />Promoted trends<br />The estimated monthly budget<br />The estimated start date<br />The country or region<br />If it is a profit or non-profit organization<br />
  10. 10. <ul><li>As you personally, you start by:</li></ul>Your first name<br />Your last name<br />Your email<br />Your agency name<br />Your city<br />Your phone number<br />
  11. 11. Promoted accounts<br />These are built to turbo charge your ability to gain new followers on Twitter.<br />How it works?<br />Promoted accounts highlight your account to users most likely to find it interesting.<br />Promoted accounts are useful in discovering new businesses, content, and people on twitter.<br />
  12. 12. Promoted tweets<br />Enables you to speak to users that don’t currently follow your account.<br />How it works?<br />Send a tweet to your followers, then promote that Tweet.<br />They appear as content in search results, not alongside them<br />Promoted Tweets can be interacted with just like a normal Tweet. <br />
  13. 13. Promoted trends<br />Exclusive opportunity to feature a Trend related to your business at the top of the Trends list. When a user clicks on the Trend, they are taken to the conversation for that trend - with your Promoted Tweets pegged to the top of the timeline.<br />Promoted Trend gets massive exposure and is ideally placed to kick start or amplify a conversation on Twitter and beyond.<br />
  14. 14. Why do businesses use ?<br />These businesses use Twitter to:<br />connect with customers through their Twitter account to provide real-time customer service.<br />This allows anyone to search the feed for topics they are researching.<br />share tips and tricks and highlight interesting products from sellers in their marketplace.<br />alert followers to creative products.<br />provide information about upcoming events and promotions on the site.<br />create a unique presence of the company.<br />
  15. 15. Explain online privacy issues that is involved in? <br />UberSocial.<br /><ul><li>First, Twitter suspended UberSocial (then UberTwitter), a popular Twitter app, for violating its policies and trademarks.
  16. 16. Twitter has warned UberSocial users via Twitter's official @Safety account that direct messages (DMs) longer than 140 characters that are sent via UberSocial could be public, visible to everyone on Twitter, and not only to the intended recipient.
  17. 17. @Safety tweeted, DMs longer than 140 chars sent via "d username" on UberSocial for Blackberry/iPhone & Twidroyd are currently visible publicly</li></li></ul><li>Thank you for listeningAny Qs??<br />