2. The accelerated marketing programme aims to sell your home
for the best possible price in the shortest time-frame possible by
enhancing the marketing and exposure for the property
Coldwell Banker understands moving home is
one of the most important decisions you make;
your home is both a financial and emotional
investment. We understand that each property
requires a bespoke approach to marketing
and take the instruction to sell your home a
privilege, an honour and a serious commitment.
Our bespoke process takes a lifestyle approach
to the promotion of property focusing on
vendor’s comments to highlight personal
characteristics that show a home, rather than
simply a house. This is presented together with
an efficient sales process and high level of
customer service.
This brochure guides you through some of the
strategies and approaches Coldwell Banker
utilise in the promotion, marketing and sale of a
property
Our company
coldwellbanker.ie
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3. Introducing Accelerated Marketing
Coldwell Banker Ireland recognises that more
intensive market efforts can sell a property faster.
The Coldwell Banker accelerated marketing brings
together a high impact suite of marketing materials
and widespread distribution and exposure to firstly
generate interest and secondly fulfill enquiries to
generate viewings.
The enhanced marketing is achieved through
various packaged suites of marketing collateral
combining professionally produced materials such
as photography, floor-plans, brochure production
and magazine features with the lifestyle approach
utilised with the Coldwell Banker brand, in the
knowledge that people buy into the lifestyle of
a property and it’s location as much as they do
bricks, mortar and dimensions of it’s construction.
Widespread exposure means taking these
marketing materials and distributing them to
the broadest possible audience within the target
demographic.
Accelerated
Marketing
Our accelerated marketing services
encompass the best of both online and
offline marketing tools to maximise the
visibility of your property
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4. The full range of marketing materials available
Listing on Coldwell
Banker Websites
The house is displayed to a local &
global audience.
Professional
Photography
Professional photography makes all
the difference, creating a striking
first impression of the features of the
property coupled with artistic lifestyle
shots.
Floor Plan
Most potential buyers will use the floor
plans of the property to assess whether
the property will suit their needs, prior
to arranging a viewing.
Vendor
interview
Rather than the traditional functional
approach to describing a property, a
vendor interview can paint an image of
what life is like living in your home and
the local area.
Property
Particulars
High impact brochures designed to
impress any particular purchaser.
Highly Qualified
Negotiators
Coldwell Banker University. With our
ongoing specialised training courses
our agents have the negotiation skills to
achieve the best possible price.
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5. Enhanced
Marketing
through our accelerated marketing services includes
Window Cards
Professionally printed; these striking
window cards are an essential element
to any listing.
FOR SALE
01-4110012
www.coldwellbanker.ie
For Sale
We strongly recommend a for sale sign.
It is the classic marketing device for
selling property. Experience shows we
constantly get more enquiries when
there is a sign board.
Just Listed
Canvass Cards
Generating local awareness about your
home as a new instruction.
A ‘Fresh on the market’
HTML mailer
With online activity becoming equally
important as offline, the professionally
designed HTML mailer can be sent to
our email applicants with ease.
Listing on leading Irish
& UK websites
Home Enhancement
Advice
We will help you plan to enhance your
property’s appearance so buyers prefer
it to similar properties on the market.
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6. Coldwell Banker accelerated marketing services provide
maximum coverage to help your property really stand out.
coldwellbanker.ie
New_Brochure.indd 6 03/11/2014 18:14
7. Press and PR
As a global network of licensed estate agencies
specialising in the market and sale of residential
property we combine the widespread exposure
of the International marketplace with the local
expertise and knowledge of our sales agent. Our
in-house PR team constantly seek exposure for
Coldwell Banker properties ensuring that your
property has prime visibility. PR is invaluable to
compliment advertising, as your property is given
exposure and credibility by an independent source.
Widespread
Exposure
Once your property is on the market, it is time to pull
out all the stops and make sure it is seen by a wide
range of potential buyers
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8. It is a global market and you need a global presence,
so online media is a necessity
coldwellbanker.ie
New_Brochure.indd 8 03/11/2014 18:14
9. Online marketing
Coldwell Banker agents utilise comprehensive
technology platforms including websites focusing
on local, national and international markets,
iPhone and iPad applications and social networking
and video marketing through the unique Coldwell
Banker On Location/YouTube Alliance.
Although our technology is part of our standard
marketing efforts, the additional materials we
broadcast are created for you as part of your
accelerated marketing services. With 88% of all
property searches believed to start online,
Coldwell Banker understands the importance
of online marketing.
Widespread
Exposure
Coldwell Banker embraces all forms of
technology, maximising your property’s visibility
by communicating across a variety of media
to a more and more tech-savvy market
Video Marketing
Apps
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10. The Previews Difference. The Coldwell Banker
Previews International program leverages
sophisticated real estate marketing tools and
international connections to attract the most
qualified luxury home buyers to your home.
The Previews
Difference
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11. Introducing Coldwell Banker Previews International
®
Previews
International®
More Homes over €1,000,000 are SOLD through Coldwell Banker
Previews International than by any other agency.
Coldwell Banker Previews
International®
Website
Our internationally renowned portal of luxury
homes throughout the world.
Corporate
Magazines
Homes & Estates and Unique Homes magazine
are the premier publications that homebuyers
turn to when searching for elite properties of
exquisite character.
Integrated Online Marketing
Property listings are automatically distributed to a network of prominent real estate
websites to generate additional exposure.
Exclusive Print Opportunites
• Architectural Digest
• The New Yorker
• Conde Nast Traveler
• The Wall Street Journal
• Luxury Properties
• Millionaire Asia
• International Herald Tribune
• London Daily Telegraph
Negotiated rates for exposure in more than 35 publications targeting
individuals with high net worth are available to Coldwell Banker Previews
International®
clientele, including titles like:
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12. Head Office:
28 Lower Leeson Street, Dublin 2, Ireland.
Tel: + 353 (1) 4110012 email: info@coldwellbanker.ie www.coldwellbanker.ie
EACH OFFICE INDEPENDENTLY OWNED & OPERATED
The Difference is Global
Over 4,000 offices
across every continent
■ Local
■ National
■ International
New_Brochure.indd 12 03/11/2014 18:15
