Beeline RPO Marketing

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Marketing PPT I created and presented to Beeline's RPO business unit comprised of Sales and Recruiting Professionals.

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Beeline RPO Marketing

  1. 2. <ul><ul><li>The MARKETING Team </li></ul></ul><ul><li>MARIA RODRIGUEZ, Marketing Manager </li></ul><ul><li>Strategic Marketing </li></ul><ul><li>Meeting Planning </li></ul><ul><li>Public Relations </li></ul><ul><li>JESSICA HUGGINS, Marketing Specialist </li></ul><ul><li>Marketing Support </li></ul><ul><li>Sales Support </li></ul><ul><li>Tradeshow Support </li></ul><ul><li>JESSICA MCDEARMAN, Marketing Coordinator </li></ul><ul><li>Tradeshow Coordination </li></ul><ul><li>Promotional Items & Giveaways </li></ul><ul><li>Holiday Cards & Gifts </li></ul>
  2. 3. <ul><ul><li>BEELINE RPO Website </li></ul></ul>www.beeline.com/RPO Homepage Preview
  3. 4. <ul><ul><li>BEELINE RPO Collateral </li></ul></ul><ul><li>POSTCARD CAMPAIGNS </li></ul><ul><li>Pre-show Mailers </li></ul><ul><li>Post-show Mailers </li></ul><ul><li>Teaser Campaigns </li></ul><ul><li>Save-the-Date </li></ul><ul><li>Announcements (i.e. new hires; new offices; Introduce Beeline RPO/& Yourself) </li></ul>
  4. 5. <ul><ul><li>BEELINE Brochure </li></ul></ul><ul><li>BROCHURE/BOOKLET </li></ul><ul><li>Beeline RPO page >>> </li></ul><ul><li>Other business units: CWS/Orchestrata/BLS </li></ul><ul><li>Beeline Locations & Phone Numbers </li></ul><ul><li>USAGE </li></ul><ul><li>Tradeshows </li></ul><ul><li>Direct Mail Campaigns </li></ul><ul><li>Take-away @ Beeline RPO Sponsored Meetings </li></ul>
  5. 6. Advertising <ul><li>ADVERTISEMENTS (Print & Web) </li></ul><ul><li>Targeted to a variety of industries: Government; Aerospace; Accounting; Oil; Engineering; etc. </li></ul><ul><li>Media Schedule: Ad insertions in Aug., Sept., Oct. issues of HRO Today, HR Exec, and Tradeshow guide books. 2009 Planning - $50K ad campaign </li></ul>
  6. 7. Tradeshows <ul><li>HR Southwest, Ft. Worth, TX, Oct. 14-16 </li></ul><ul><li>10’x20’ Booth Space - New booth signage </li></ul><ul><li>Co-exhibiting with Beeline Learning Solutions (BLS) </li></ul><ul><li>Pre-show mailer (teaser) - Decoder with message to stop by booth </li></ul><ul><li>Themed giveaways </li></ul><ul><li>Customer Event: Reception/Dinner. (Researching venues) </li></ul><ul><li>ERE EXPO East, Hollywood, FL, Oct. 28-30 </li></ul><ul><li>10’x10’ Booth Space </li></ul><ul><li>Pre-show mailer (teaser) - Decoder with message to stop by booth </li></ul><ul><li>Themed giveaways </li></ul><ul><li>Customer event (Oct. 29): Café Patio; Reception @ beachfront, 2-story deck located at the Westin Hotel. O cean view. </li></ul><ul><li>Dinner: Hollywood Prime Steakhouse </li></ul><ul><li>INVITATION </li></ul><ul><li>Beeline RPO Special Agent Badge </li></ul><ul><li>Handed out at the booth </li></ul><ul><li>Client or prospect that listens to demo gets invitation </li></ul><ul><li>Polaroid at booth: Marketing Specialist will take a Polaroid of the guest and create their badge/invite </li></ul>
  7. 8. Direct Mail Campaigns <ul><li>PROMOTIONAL BRIEFCASE MAILER </li></ul><ul><li>Briefcase contains Beeline brochure, Personalized Letter, and binoculars or other spy gadget. </li></ul><ul><li>Mails to select group of clients and/or prospects. </li></ul><ul><li>Usage: Introduction; Invitation to a client event; To provide clients with a special “assignment” - like a webinar or a meeting. (i.e. Brainstorming Series) </li></ul>
  8. 9. TOP SECRET <ul><li>2008 MARKETING DELIVERABLES </li></ul><ul><li>Website </li></ul><ul><li>New Booth Signage </li></ul><ul><li>New Beeline and New RPO Brochure </li></ul><ul><li>Personalized Email blasts </li></ul><ul><li>Quarterly Newsletter </li></ul><ul><li>Beeline RPO Flyers </li></ul><ul><li>RPO Press Kit </li></ul><ul><li>Press Releases: 1) Beeline RPO named HRO Today’s Project/On Demand Leader; 2) Beeline RPO exhibits @ HR Southwest; 3) Beeline RPO exhibiting @ ERE Expo East. </li></ul><ul><li>RPO Dossier - How to guide for Beeline RPO Recruiters </li></ul><ul><li>3rd RPO Executive Brainstorming Series </li></ul>

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