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Globalincentive for meeting planner


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Globalincentive for meeting planner

  1. 1. 1The MICE business dilemma:How to reach potential customers effectively?
  2. 2. 2When it comes tofinding the rightpartner it is alwayslike a blind mansbuffYou know They are somewherebut...
  3. 3. 3Does it alwayshave to belike that?
  4. 4. 4No!Its time to step forward.
  5. 5. 5Introducing Globalincentive.plIt is a web based tool connectingPolish MICE Buyers with international MICEservice suppliers(DMCs, Hotels)I need a place for corporatemeeting in Berlinnext WednesdayGreat!We have a nicehotel just perfectfor your event!
  6. 6. 6The benefits:Only professionals registeredMore than 350 Polish incentive houses registeredThe only one solution for the Polish MICE marketthat brings service suppliers and buyers togetherPolish incentive companies and MICE departments in travel agencies & international MICE suppliersThat’s 85% of the whole Polish MICE market
  7. 7. 7The ideaThe platform allows to place offers with MICEservices in reaction to requests forproposals that are instantly available forMICE suppliers registered in the Users are:●Polish Incentive Houses &MICE departments in travel agencies●Destination Management Companies●MICE Hotels●Convention Bureaus/ Promotion Offices●
  8. 8. 8How can ithelpmy business?
  9. 9. 9The toolsWe offer a wide range of integrated marketing tools that willlet you conduct a promotion campaign within the PolishMICE market effectively!With Hotels and Destination Management Companies fromall over the world registered in our system you can reachanother big target!If you want to launch a branding campaign – is the right place to start!
  10. 10. 10Examples
  11. 11. 11Meet SarahMarketing Managerfor Zell am See Region, AustriaShe is responsible for launchinga marketing campaign forPolish incentive houses toeducate them about theresources of the region andactivities provided by anumber of local companies.
  12. 12. 12So she starts...●She searches for web portals to place banners●She places an advertisement at 2 most popularnewspapers●She sends a mailing to the database users (such asoffice@ and contact@)●She schedules road shows in three main cities
  13. 13. 13...but...It doesnt work :-(Sarahs partners from local companies barely noticed anyincrease in reservations nor even requests
  14. 14. 14Sounds familiar?True, true... :-)
  15. 15. 15Sarah tries to do it with●We create a localized advert and place it in theNEWS section on our portal●We send mailing to our registered user database●●We launch an ad banner campaign on theplatform providing Sarah with complete statsand reportsPolish incentive houses and MICE departments in travel agencies
  16. 16. 16€The resultsMuch greater response from the Polish MICEindustryA number of groups from Polandvisiting Zell Am See increased by 15%Local companies order a new summer campaignfrom Sarah to put it on
  17. 17. 17Looking for business partners toLooking for business partners toclose deals in Poland?close deals in Poland?
  18. 18. 18➢Direct contactsDirect contacts to the Polish MICE marketto the Polish MICE market➢Marketing campaigns targeted precisely at theMarketing campaigns targeted precisely at thePolish MICE industryPolish MICE industry➢OrganiOrganization ofzation of road shows across Polishroad shows across Polish gives You:gives You:
  19. 19. 19Struggle with targeting the rightStruggle with targeting the rightaudience?audience?
  20. 20. knowsknows its users:its users:➢Fully customized profile➢Only decision makers registered➢Easy to focus on specific groups➢Profiled message foradequate offer➢Wide range of integrated tools (bidoffers, RFP, ad banners, mailings)
  21. 21. 21Looking for cutting cost of promotionLooking for cutting cost of promotionup to 50%?up to 50%?
  22. 22. 22We say: why dont you come andWe say: why dont you come andstay forstay for doing businessdoing business timetime onlyonly..➢With regular hotel rates➢With meetings with Polish incentive housesscheduled especially for you➢With brief customer insightprepared especially for you➢With full contact details➢With your Polish materials localizedand printed by our team
  23. 23. 23We all know the story. Its time tomake a new ending.the right place to start!