This week’s episode looks at the content marketing sales funnel, its components, barriers to consumption, the campaign structure and the role of lead nurturing. The video outlines a content marketing strategy for businesses of all walks to implement and utilize in order to drive and optimize profitable consumer action. Video and additional commentary are available here: http://www.kunocreative.com/blog/bid/76249/The-Content-Marketing-Sales-Funnel-Tuesday-s-Tips-Tactics-Video Tuesday’s Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a weekly series presented by Kuno Creative’s Director on Inbound Marketing, Chad Pollitt (@CPollittIU). The series is designed to instruct viewers on how to deploy inbound marketing tactics in order to maximize campaign ROI.

1. The Content Marketing Sales Funnel
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2. The Content Marketing Sales Funnel
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3. The Content Marketing Sales Funnel
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4. Twitter: #Kuno - @CPollittIU

5. The Content Marketing Sales Funnel
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6. The Content Marketing Sales Funnel
• Privacy • Money
• Time • Topic
• Work • Inbox
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7. The Content Marketing Sales Funnel
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8. Campaign Structure
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9. Campaign Structure
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10. Campaign Structure
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11. The Content Marketing Sales Funnel
• Automated Lead Qualification
• Lead Warmer
• Lead Scoring
• Accelerate Customer Acquisition
• Reduce Churn
And. . .
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12. The Content Marketing Sales Funnel
Delivering the right content
To the right person
On the right channel
At the right time
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13. The Content Marketing Manifesto
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14. Thanks for Watching!
Slides are available at
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