Brand You : Personal Branding
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Brand You : Personal Branding

on

  • 39,496 views

A presentation on Personal Branding, presented on 01/07/2010 at the Notre Dame Campus Communicators Summit.

A presentation on Personal Branding, presented on 01/07/2010 at the Notre Dame Campus Communicators Summit.

Statistics

Views

Total Views
39,496
Views on SlideShare
36,029
Embed Views
3,467

Actions

Likes
222
Downloads
6,151
Comments
16

79 Embeds 3,467

http://dlsud.edu20.org 796
http://www.jibberjobber.com 376
http://www.kaplusa.com 322
http://vladmaior.wordpress.com 279
https://dlsud.edu20.org 227
http://jawsbrandingu.blogspot.com 220
http://www.marketingtechblog.com 164
http://www.sayitcommunications.com 114
http://www.brandr.me 106
http://www.slideshare.net 93
http://www.mmxstudio.net 75
http://tammeblog.blogspot.com 52
http://mcsacademy.blogspot.com 50
http://www.karenmccullough.com 45
http://www.schoemakers.com 43
http://careerblackbox.com 38
http://marketingtechblog.com 37
http://xyofeinstein.wordpress.com 34
http://portfoliocareers.net 33
http://socialmediareputation.com 27
http://mowgli.org.uk 27
http://shepherdcareerservices.wordpress.com 24
http://www.mygenius.com 24
http://www.rosomm.com 22
http://pinterest.com 21
http://www.jawsbrandingu.blogspot.com 14
http://thepersonalbranding.blogspot.com 14
http://sonjavanvuren.web-log.nl 11
https://twitter.com 11
http://classic-migration-sandbox-175357.hs-sites.com 10
http://web.me.com 10
http://blog.diederickolthoff.nl 10
http://homeofbooks.wordpress.com 9
http://jawsbrandingu.blogspot.ru 8
http://paper.li 7
http://www.metastorymedia.nl 7
http://zionline.ro 7
http://riskgov.wordpress.com 6
http://bookzen.wordpress.com 6
http://moodvertising.tumblr.com 6
http://hannahmorgan.typepad.com 6
http://www.weebly.com 5
http://www.pinterest.com 5
http://schoolcommunicationarts.com 5
http://www.firenotestudios.com 4
http://fransvankuijk.wordpress.com 4
https://wiki.umms.med.umich.edu 4
http://julyjllop.blogspot.com 4
http://www.mcsacademy.blogspot.com 3
http://clients.elliotjaystocks.com 3
More...

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

15 of 16 Post a comment

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Brand You : Personal Branding Presentation Transcript

  • 1. BRAND YOU ® INTRO TO PERSONAL BRANDING
  • 2. A Bit About Me • Husband and father to Scout, Daisy & Indiana • President, Kristian Andersen + Associates • Founder, Pathagility • Founder, TinderBox • Managing Partner, Gravity Ventures • Lives in Arkansas works Indy
  • 3. A BRAND IS NOT A LOGO
  • 4. A BRAND IS A COLLECTION OF PERCEPTIONS IN THE MIND OF A CONSUMER.
  • 5. BRANDS ARE BORN OF EXPERIENCE AND REFLECT REPUTATION
  • 6. NONE OF THESE ORGANIZATIONS TREAT THIER BRAND AS AN AFTERTHOUGHT, RATHER IT SERVES AS THEIR KEY DIFFERENTIATOR.
  • 7. BUT THOSE ARE CONSUMER BRANDS NOT PEOPLE.
  • 8. Personal brands allow individuals to differentiate themselves by consistently articulating and leveraging their unique value proposition.
  • 9. WE ARE ALL BRANDS
  • 10. If you’re not branding yourself, you can be assured that others are doing it for you.
  • 11. RateMyProfessors.com
  • 12. IT’S A BRAND YOU® WORLD
  • 13. AND JUST BEING GOOD ISN’T GOOD ENOUGH
  • 14. SIMPLE UNIQUE FOCUSED
  • 15. A LESSON FROM THE KITCHEN
  • 16. THE KITCHEN (The Craft / What You Know) THE DINING ROOM (The Delivery / How You Share It)
  • 17. WE’RE ALL IN THE CONTENT BUSINESS
  • 18. GETTING TACTICAL
  • 19. Why Employers Should Care Strong personal brands add value to corporate brands! • Publicity & Visibility • Build Organizational Credibility • Increased Engagement Levels • Expands Influence • Human Connection to the Organization • Halo Effect (which works both ways)
  • 20. 5 Questions Question #1 : What are your goals? Question #2 : What do you value? Question #3 : What are you passionate about? Question #4 : What motivates you? Question #5 : What makes you remarkable?
  • 21. 5 Rules Rule #1 : Be Diligent Rule #2 : Be Consistent Rule #3 : Be Relevant Rule #4 : Be Interesting Rule #5 : Be Yourself
  • 22. 5 Steps Building lasting, effective personal brands takes time and there is no one-size-fits-all process. Step #1 : Take Inventory Step #2 : Develop a (Brand) Plan Step #3 : Craft Your Identity Step #4 : Choose the Right Tools & Channels Step #5 : Measure & Repeat
  • 23. Tools & Channels Tools & Channels: You have to use them to understand them • Web sites • Blogs / micro-blogs • Podcasts • Social networks (Facebook, Ning, Linked-In, Twitter) • Events (create your own or hijack one) • Off-line & alternate publishing • The media Don’t Forget to: • Make yourself findable (SEO, social networks, etc.) • Connect everything • Cultivate relationships w/ the press, peers, competitors, etc. • Donate your expertise to a cause • Develop a visible platform • Start & join conversations
  • 24. “We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called you” Tom Peters
  • 25. Twitter: kristianindy eMail: kristian@kaplusa.com LinkedIn: linkedin.com/in/kandersen1 Web: kaplusa.com