Brand You : Personal Branding

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A presentation on Personal Branding, presented on 01/07/2010 at the Notre Dame Campus Communicators Summit.

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  • Brand Strategy 101: Your Logo Is Irrelevant - The 3-Step Process to Build a Kick-Ass Brand (The 7 Steps to a Successful Business in a Changing Market) --- http://amzn.to/21BWt80
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  • Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition --- http://amzn.to/22wsyAl
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  • Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand --- http://amzn.to/1puUR3L
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  • It was plenty good how you make think a lot about developing a brand. Thank you! We also made something related, hope you enjoy it! http://www.slideshare.net/gocoope/gocoope-personal-vs-corporate-branding
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Brand You : Personal Branding

  1. BRAND YOU ® INTRO TO PERSONAL BRANDING
  2. A Bit About Me • Husband and father to Scout, Daisy & Indiana • President, Kristian Andersen + Associates • Founder, Pathagility • Founder, TinderBox • Managing Partner, Gravity Ventures • Lives in Arkansas works Indy
  3. A BRAND IS NOT A LOGO
  4. A BRAND IS A COLLECTION OF PERCEPTIONS IN THE MIND OF A CONSUMER.
  5. BRANDS ARE BORN OF EXPERIENCE AND REFLECT REPUTATION
  6. NONE OF THESE ORGANIZATIONS TREAT THIER BRAND AS AN AFTERTHOUGHT, RATHER IT SERVES AS THEIR KEY DIFFERENTIATOR.
  7. BUT THOSE ARE CONSUMER BRANDS NOT PEOPLE.
  8. Personal brands allow individuals to differentiate themselves by consistently articulating and leveraging their unique value proposition.
  9. WE ARE ALL BRANDS
  10. If you’re not branding yourself, you can be assured that others are doing it for you.
  11. RateMyProfessors.com
  12. IT’S A BRAND YOU® WORLD
  13. AND JUST BEING GOOD ISN’T GOOD ENOUGH
  14. SIMPLE UNIQUE FOCUSED
  15. A LESSON FROM THE KITCHEN
  16. THE KITCHEN (The Craft / What You Know) THE DINING ROOM (The Delivery / How You Share It)
  17. WE’RE ALL IN THE CONTENT BUSINESS
  18. GETTING TACTICAL
  19. Why Employers Should Care Strong personal brands add value to corporate brands! • Publicity & Visibility • Build Organizational Credibility • Increased Engagement Levels • Expands Influence • Human Connection to the Organization • Halo Effect (which works both ways)
  20. 5 Questions Question #1 : What are your goals? Question #2 : What do you value? Question #3 : What are you passionate about? Question #4 : What motivates you? Question #5 : What makes you remarkable?
  21. 5 Rules Rule #1 : Be Diligent Rule #2 : Be Consistent Rule #3 : Be Relevant Rule #4 : Be Interesting Rule #5 : Be Yourself
  22. 5 Steps Building lasting, effective personal brands takes time and there is no one-size-fits-all process. Step #1 : Take Inventory Step #2 : Develop a (Brand) Plan Step #3 : Craft Your Identity Step #4 : Choose the Right Tools & Channels Step #5 : Measure & Repeat
  23. Tools & Channels Tools & Channels: You have to use them to understand them • Web sites • Blogs / micro-blogs • Podcasts • Social networks (Facebook, Ning, Linked-In, Twitter) • Events (create your own or hijack one) • Off-line & alternate publishing • The media Don’t Forget to: • Make yourself findable (SEO, social networks, etc.) • Connect everything • Cultivate relationships w/ the press, peers, competitors, etc. • Donate your expertise to a cause • Develop a visible platform • Start & join conversations
  24. “We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called you” Tom Peters
  25. Twitter: kristianindy eMail: kristian@kaplusa.com LinkedIn: linkedin.com/in/kandersen1 Web: kaplusa.com

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