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BRAND YOU ®
INTRO TO PERSONAL BRANDING
A Bit About Me
• Husband and father to Scout, Daisy & Indiana

• President, Kristian Andersen + Associates

• Founder, Pat...
A BRAND IS
NOT A LOGO
A BRAND IS A COLLECTION OF

PERCEPTIONS
IN THE MIND OF A CONSUMER.
BRANDS ARE BORN OF
 EXPERIENCE
   AND REFLECT
 REPUTATION
NONE OF THESE
 ORGANIZATIONS TREAT
   THIER BRAND AS AN
AFTERTHOUGHT, RATHER
IT SERVES AS THEIR KEY
    DIFFERENTIATOR.
BUT THOSE ARE
CONSUMER BRANDS
   NOT PEOPLE.
Personal brands allow
individuals to differentiate
       themselves by
  consistently articulating
    and leveraging the...
WE ARE ALL
 BRANDS
If you’re not branding
  yourself, you can be
assured that others are
     doing it for you.
RateMyProfessors.com
IT’S A
BRAND YOU®
  WORLD
AND JUST BEING GOOD
 ISN’T GOOD ENOUGH
SIMPLE   UNIQUE   FOCUSED
A LESSON FROM
 THE KITCHEN
THE KITCHEN
  (The Craft / What You Know)

     THE DINING ROOM
(The Delivery / How You Share It)
WE’RE ALL IN THE
CONTENT BUSINESS
GETTING
TACTICAL
Why Employers Should Care
Strong personal brands add value to corporate brands!

• Publicity & Visibility
• Build Organiza...
5 Questions
Question #1 : What are your goals?

Question #2 : What do you value?

Question #3 : What are you passionate ab...
5 Rules
Rule #1 : Be Diligent

Rule #2 : Be Consistent

Rule #3 : Be Relevant

Rule #4 : Be Interesting

Rule #5 : Be Your...
5 Steps
Building lasting, effective personal brands takes time and
there is no one-size-fits-all process.

Step #1 : Take ...
Tools & Channels
Tools & Channels:
You have to use them to understand them
• Web sites
• Blogs / micro-blogs
• Podcasts
• ...
“We are CEOs of our own companies: Me
  Inc. To be in business today, our most
important job is to be head marketer for th...
Twitter:    kristianindy
eMail:      kristian@kaplusa.com
LinkedIn:   linkedin.com/in/kandersen1
Web:        kaplusa.com
Brand You : Personal Branding
Brand You : Personal Branding
Brand You : Personal Branding
Brand You : Personal Branding
Brand You : Personal Branding
Brand You : Personal Branding
Brand You : Personal Branding
Brand You : Personal Branding
Brand You : Personal Branding
Brand You : Personal Branding
Brand You : Personal Branding
Brand You : Personal Branding
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Brand You : Personal Branding

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A presentation on Personal Branding, presented on 01/07/2010 at the Notre Dame Campus Communicators Summit.

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Transcript of "Brand You : Personal Branding"

  1. 1. BRAND YOU ® INTRO TO PERSONAL BRANDING
  2. 2. A Bit About Me • Husband and father to Scout, Daisy & Indiana • President, Kristian Andersen + Associates • Founder, Pathagility • Founder, TinderBox • Managing Partner, Gravity Ventures • Lives in Arkansas works Indy
  3. 3. A BRAND IS NOT A LOGO
  4. 4. A BRAND IS A COLLECTION OF PERCEPTIONS IN THE MIND OF A CONSUMER.
  5. 5. BRANDS ARE BORN OF EXPERIENCE AND REFLECT REPUTATION
  6. 6. NONE OF THESE ORGANIZATIONS TREAT THIER BRAND AS AN AFTERTHOUGHT, RATHER IT SERVES AS THEIR KEY DIFFERENTIATOR.
  7. 7. BUT THOSE ARE CONSUMER BRANDS NOT PEOPLE.
  8. 8. Personal brands allow individuals to differentiate themselves by consistently articulating and leveraging their unique value proposition.
  9. 9. WE ARE ALL BRANDS
  10. 10. If you’re not branding yourself, you can be assured that others are doing it for you.
  11. 11. RateMyProfessors.com
  12. 12. IT’S A BRAND YOU® WORLD
  13. 13. AND JUST BEING GOOD ISN’T GOOD ENOUGH
  14. 14. SIMPLE UNIQUE FOCUSED
  15. 15. A LESSON FROM THE KITCHEN
  16. 16. THE KITCHEN (The Craft / What You Know) THE DINING ROOM (The Delivery / How You Share It)
  17. 17. WE’RE ALL IN THE CONTENT BUSINESS
  18. 18. GETTING TACTICAL
  19. 19. Why Employers Should Care Strong personal brands add value to corporate brands! • Publicity & Visibility • Build Organizational Credibility • Increased Engagement Levels • Expands Influence • Human Connection to the Organization • Halo Effect (which works both ways)
  20. 20. 5 Questions Question #1 : What are your goals? Question #2 : What do you value? Question #3 : What are you passionate about? Question #4 : What motivates you? Question #5 : What makes you remarkable?
  21. 21. 5 Rules Rule #1 : Be Diligent Rule #2 : Be Consistent Rule #3 : Be Relevant Rule #4 : Be Interesting Rule #5 : Be Yourself
  22. 22. 5 Steps Building lasting, effective personal brands takes time and there is no one-size-fits-all process. Step #1 : Take Inventory Step #2 : Develop a (Brand) Plan Step #3 : Craft Your Identity Step #4 : Choose the Right Tools & Channels Step #5 : Measure & Repeat
  23. 23. Tools & Channels Tools & Channels: You have to use them to understand them • Web sites • Blogs / micro-blogs • Podcasts • Social networks (Facebook, Ning, Linked-In, Twitter) • Events (create your own or hijack one) • Off-line & alternate publishing • The media Don’t Forget to: • Make yourself findable (SEO, social networks, etc.) • Connect everything • Cultivate relationships w/ the press, peers, competitors, etc. • Donate your expertise to a cause • Develop a visible platform • Start & join conversations
  24. 24. “We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called you” Tom Peters
  25. 25. Twitter: kristianindy eMail: kristian@kaplusa.com LinkedIn: linkedin.com/in/kandersen1 Web: kaplusa.com
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