Day Jobs: • President of
KA+A • Co-founder of Pathagility • Co-founder of TinderBox • Co-founder of Gravity Ventures

“UX isn’t a layer or
component of a product or service. It’s really about the design of whole systems and their interconnections.” Andrew Hinton Sr. Information Architect at Vanguard

Great Experiences convert... over time.
Quick wins can lead to slow losses.

CARBON

ExactTarget BackOffice Welcome to the
BackOffice, Username Dashboard Payment Activity Contract Report Card Purchase Your Feature Set User Activity Your Channel Capacity ET Application : Advanced Edition email role last login last import last send Channel Available Used ! Jonathan Rambunct john@ acmedanielscorp.com admin 03/05/08 04/13/07 03/05/08 Email 10,000 2336 Business Solutions in Place ! Amanda Gerins Amanda@ acmedanielscorp.com user 03/05/08 04/03/08 03/05/08 SMS 12,000 3445 Abandoned Shopping Cart Voice 700 650 Account Alerts ! Scott Reagan Scott@ acmedanielscorp.com user 02/16/08 03/23/06 02/16/08 Lead Nurturing " Stephen Fitzgerald Mike@ acmedanieslcorp.com admin 02/25/08 03/23/08 02/25/08 purchase capacity Transactional Emails Import Time : 4/25/2008 1:37 PM Send Time : 4/25/2008 3:45 PM LISTS: LISTS: view your solution portfolio Dkjncvons wnoinwi Dkjncvons wnoinwi Your Contract kwkpl emlm kwkpl emlm kdmpo dsmoikndsioicvpomdso wjhbcju qwedf dnoi iwjdop woj0- q9 0-9u oiunocin oiefin wijh0 ET Contract originated : May 2006 Recommended For You ET Contract Expires : May 2008 Terms: veteres ita miratur laudatque poetas, Report Card ut nihil anteferat, nihil illis comparet, errat. ISP Delivered Bounce % Bounce % Bounce % Complaint % Complaint % Compliance Si GOAL ACTUAL GOAL ACTUAL Triggered Emails SBC 2,456 2 < 5% 3% < .1% .08% Comcast 236 1 < 5% 3% < .05% .06% view your contract AOL 8973 0 < 10% 11% < .1% .13% Verizon 677 0 < 5% 3% < .1% .08% Road Runner 89 0 < 5% 3% < .08% .01% Announcements see a demo EarthLink 245 0 < 8% 4% < .1% .02% Contract Renewal Made Easy Your contract is going to expire in the next Channel Leverage Channel Email few weeks. Updated and enhancing the terms Payment History of your contract can now be done in the ... 40 read more ... Invoice Amount Payment Rcvd. Need more Capacity? 1/2/2008 2334.56 2334.56 30 Email ExactTarget has now made it possible to 2/2/2008 3221.23 3221.23 Leveraged Efficiency = 75% purchase more channel capacity ... real time. 20 You no longer need go through your AR to .. 3/2/2008 2783.98 2783.98 Email Used : 16 Email Available : 20 read more ... 4/2/2008 2122.45 Not Received Email 10 Buy Just What You Need Available 5/2/2008 Pending Not Received Because of the modular aspect of ET's application, you can choose just what go to payments Jan Feb Mar April May June particular feature set is going to make the best investment for your organization. read more ... go to announcements

The truth about how your
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Twitter: kristianindy eMail: kristian@kaplusa.com About.me:
about.me/kristianandersen Crunchbase: crunchbase.com/person/kristian-andersen Web: kaplusa.com