2. Day Jobs:
• President of KA+A
• Co-founder of Pathagility
• Co-founder of TinderBox
• Co-founder of Gravity Ventures

10. “UX isn’t a layer or component of a
product or service. It’s really about
the design of whole systems and
their interconnections.”
Andrew Hinton
Sr. Information Architect at Vanguard

16. Great Experiences convert... over time.
Quick wins can lead to slow losses.

24. CARBON

25. ExactTarget BackOffice Welcome to the BackOffice, Username
Dashboard Payment Activity Contract Report Card Purchase
Your Feature Set User Activity Your Channel Capacity
ET Application : Advanced Edition
email role last login last import last send Channel Available Used
! Jonathan Rambunct john@ acmedanielscorp.com admin 03/05/08 04/13/07 03/05/08 Email 10,000 2336
Business Solutions in Place
! Amanda Gerins Amanda@ acmedanielscorp.com user 03/05/08 04/03/08 03/05/08 SMS 12,000 3445
Abandoned Shopping Cart
Voice 700 650
Account Alerts ! Scott Reagan Scott@ acmedanielscorp.com user 02/16/08 03/23/06 02/16/08
Lead Nurturing " Stephen Fitzgerald Mike@ acmedanieslcorp.com admin 02/25/08 03/23/08 02/25/08
purchase capacity
Transactional Emails Import Time : 4/25/2008 1:37 PM Send Time : 4/25/2008 3:45 PM
LISTS: LISTS:
view your solution portfolio Dkjncvons wnoinwi Dkjncvons wnoinwi Your Contract
kwkpl emlm kwkpl emlm kdmpo
dsmoikndsioicvpomdso wjhbcju qwedf
dnoi iwjdop woj0- q9 0-9u oiunocin oiefin wijh0 ET Contract originated : May 2006
Recommended For You ET Contract Expires : May 2008
Terms: veteres ita miratur laudatque poetas,
Report Card
ut nihil anteferat, nihil illis comparet, errat.
ISP Delivered Bounce %
Bounce % Bounce % Complaint % Complaint %
Compliance
Si
GOAL ACTUAL GOAL ACTUAL
Triggered Emails SBC 2,456 2 < 5% 3% < .1% .08%
Comcast 236 1 < 5% 3% < .05% .06%
view your contract
AOL 8973 0 < 10% 11% < .1% .13%
Verizon 677 0 < 5% 3% < .1% .08%
Road Runner 89 0 < 5% 3% < .08% .01%
Announcements
see a demo EarthLink 245 0 < 8% 4% < .1% .02%
Contract Renewal Made Easy
Your contract is going to expire in the next
Channel Leverage Channel Email few weeks. Updated and enhancing the terms
Payment History of your contract can now be done in the ...
40 read more ...
Invoice Amount Payment Rcvd. Need more Capacity?
1/2/2008 2334.56 2334.56 30
Email ExactTarget has now made it possible to
2/2/2008 3221.23 3221.23 Leveraged Efficiency = 75% purchase more channel capacity ... real time.
20 You no longer need go through your AR to ..
3/2/2008 2783.98 2783.98 Email Used : 16
Email Available : 20 read more ...
4/2/2008 2122.45 Not Received Email
10 Buy Just What You Need
Available
5/2/2008 Pending Not Received Because of the modular aspect of ET's
application, you can choose just what
go to payments Jan Feb Mar April May June particular feature set is going to make the
best investment for your organization.
read more ...
go to announcements

28. The truth about
how your body works,
and how you can
gain control over
your weight, energy
and happiness.
A
by John Porten
FEW
SIMPLE
FACTS

30. Twitter:
kristianindy
eMail:
kristian@kaplusa.com
About.me:
about.me/kristianandersen
Crunchbase:
crunchbase.com/person/kristian-andersen
Web:
kaplusa.com