1. Typography - White and blue font could
connote purity and innocence, contrast
o
to what burlesque performances would
usually connote. Cliff hanger is for
suspense.
stereotypical costumes - corsets, feathers, gloves, hats and
lace. Conventions of burlesque are presented through the
costume. black leather corset with lacy high knee boots
connotes sexy, mystery and dominance. Used in burlesque
dances/music videos.
Facial expressions –
teasing and seductive to
draw the audience in.
Appeals to audience as
a form of
entertainment (uses
and gratification
theory).
Slightly hidden from
props (gloves). This
could connote
mysteriousness.
Some sort of props is
always used in
burlesque
performances.
Gloves – distract the
audience. Sometimes
used as a funny
object to bring
humour to the
performance, or the
sexualise audience.
Mode of address –
direct. Tilt to the head
at the side, to
emphasis the prop in
her hand. But her eyes
are focused to the
centre of the camera.
Appeals to audience
(direct contact). Eyes
directly into the
camera – gives a
personal connection to
the audience and
makes them feel
directly addressed.
Madonna’s character in
this magazine advert is
a sexy figure who
appears to be
controlling.
Connects to burlesque
characteristics
Typography
Bold writing “Hard
Candy” to show
emphasis. White writing
in contrast with the black
costume. Blue outline to
emphasis the title of the
album even more.
Attention attracted to the
title. All writing in bold
show it’s all important.
Use of images
Primary – Madonna sitting down in a corset. This image is
more bold and ‘in your face’ as it is brought forward.
Secondary – the background of pink and white patterns
are just the backing. This is in contrast to the Primary
image and therefore causes all our focus to be there.
Representation of genre
Although this artist is
within the pop genre,
the burlesque themes
are presented within
this magazine advert.
Burlesque represented sexy and sophisticated.
Colours- dominance.
Layout
Madonna is the centre
of this advertisement
(rule of thirds). Shows
us it is advertising her
album.
The writing is laid
around her body giving
us the ability to see her
costume, face and
props.
What makes it an advert?
Practical information such as
dates, names, catch-phrases.
The simple information included
is to inform audiences (uses and
gratification theory).