Channel Marketing From A Digital Perspective
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The communications aspect of Channel Marketing being presented from a Digital Marketing Segmentation perspective for companies to consider 'where' on the internet their target market segments reside and to ensure processes are in place to maximise communication and engagement
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Channel Marketing From A Digital Perspective
- 1. Channel Marketing Channel Marketing FundamentalsCommunication Of Company’s VP Delivery Of Products / Services Channel Marketing
- 2. Connecting Products With Customers Cost Per Transaction ValueAddOfSale Digital / Internet TeleMarketing Retail Store Distributors Value Added Partners Sales Force Low High High Direct Marketing Channels InDirect Channels Direct Sales Channel Channel Marketing
- 3. Target Market Segment Each Company Has a Defined Customer Communication Method Radio Television Trade Shows Industry Magazine Direct Mail Telephone Billboard Yellow Pages Digital Media Customer Communication Channels Channel Marketing Company
- 4. Market Segment Digital Marketing Channels Market SegmentMarket Segment Channel Marketing Search Forums Images Audio Market Segment Video Blogging SMS Email Social Digital Media