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First friday fundraisers - Crowdfunding

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Introduction into crowdfunding at First friday fundraisers event in Amsterdam

Introduction into crowdfunding at First friday fundraisers event in Amsterdam

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  • 1. Let’s talk crowdfunding!
  • 2. Ronald KleverlaanCrowdfunding promoterFounder Crowdfunding Roundtable NL &co-founder European Crowdfunding Network@kleverlaanFull-service crowdfunding technology partnerwww.webclusive.com
  • 3. WEBclusive - Crowdfunding specialistFull-service crowdfunding technology partner750 crowdfunding campaigns(75% of all campaigns in the Netherlands)full-service crowdfunding partner(Strategic & legal support and software)Specialised crowdfunding software(Accenture Innovation Award 2012)
  • 4. Less structural donorspeople are not interested inorganisations but in projectsPublic trend for transparancyLess subsidies available“Bel me niet” - registerAgeing donorsCurrent problems NGOs
  • 5. CrowdfundingCrowdfunding
  • 6. Crowdfunding=Community Funding
  • 7. First generation - Campaigns
  • 8. Second generation - Niche platforms
  • 9. Second generation - Niche platforms
  • 10. Third generation - Own platforms
  • 11. Third generation - Own platforms
  • 12. Size of the market
  • 13. Dutch crowdfunding platforms
  • 14. $2,7 billion (81% growth) in 2012Source: Massolution crowdfunding industry report 2012
  • 15. Social causes largestSource: Massolution crowdfunding industry report 2012
  • 16. Different typesBron: Massolution crowdfunding industry report 2012
  • 17. CrowdfundingReturn on Involvement
  • 18. ROI: Return on Involvement
  • 19. Successful cases
  • 20. Clear goal
  • 21. Sense of urgency
  • 22. Know your audience and make them happy
  • 23. Involve your fans
  • 24. Communication plan
  • 25. It’s a lot of work!
  • 26. Clear goalAuthenticityCreate urgencyInvolve your fansDedicated teamGood rewardsWorkd hardSuccessful crowdfunding
  • 27. Gift pyramidMajor donorsRegular donationsCrowdfunding
  • 28. Ronald Kleverlaanronald@webclusive.com@kleverlaanLet’s talk crowdfunding!06 - 28254452http://slideshare.net/kleverlaan