First friday fundraisers - Crowdfunding
 

First friday fundraisers - Crowdfunding

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Introduction into crowdfunding at First friday fundraisers event in Amsterdam

Introduction into crowdfunding at First friday fundraisers event in Amsterdam

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First friday fundraisers - Crowdfunding First friday fundraisers - Crowdfunding Presentation Transcript

  • Let’s talk crowdfunding!
  • Ronald KleverlaanCrowdfunding promoterFounder Crowdfunding Roundtable NL &co-founder European Crowdfunding Network@kleverlaanFull-service crowdfunding technology partnerwww.webclusive.com
  • WEBclusive - Crowdfunding specialistFull-service crowdfunding technology partner750 crowdfunding campaigns(75% of all campaigns in the Netherlands)full-service crowdfunding partner(Strategic & legal support and software)Specialised crowdfunding software(Accenture Innovation Award 2012)
  • Less structural donorspeople are not interested inorganisations but in projectsPublic trend for transparancyLess subsidies available“Bel me niet” - registerAgeing donorsCurrent problems NGOs
  • CrowdfundingCrowdfunding
  • Crowdfunding=Community Funding
  • First generation - Campaigns
  • Second generation - Niche platforms
  • Second generation - Niche platforms
  • Third generation - Own platforms
  • Third generation - Own platforms
  • Size of the market
  • Dutch crowdfunding platforms
  • $2,7 billion (81% growth) in 2012Source: Massolution crowdfunding industry report 2012
  • Social causes largestSource: Massolution crowdfunding industry report 2012
  • Different typesBron: Massolution crowdfunding industry report 2012
  • CrowdfundingReturn on Involvement
  • ROI: Return on Involvement
  • Successful cases
  • Clear goal
  • Sense of urgency
  • Know your audience and make them happy
  • Involve your fans
  • Communication plan
  • It’s a lot of work!
  • Clear goalAuthenticityCreate urgencyInvolve your fansDedicated teamGood rewardsWorkd hardSuccessful crowdfunding
  • Gift pyramidMajor donorsRegular donationsCrowdfunding
  • Ronald Kleverlaanronald@webclusive.com@kleverlaanLet’s talk crowdfunding!06 - 28254452http://slideshare.net/kleverlaan