Let’s talk crowdfunding!
Ronald KleverlaanCrowdfunding promoterFounder Crowdfunding Roundtable NL &co-founder European Crowdfunding Network@kleverl...
WEBclusive - Crowdfunding specialistFull-service crowdfunding technology partner750 crowdfunding campaigns(75% of all camp...
Less structural donorspeople are not interested inorganisations but in projectsPublic trend for transparancyLess subsidies...
CrowdfundingCrowdfunding
Crowdfunding=Community Funding
First generation - Campaigns
Second generation - Niche platforms
Second generation - Niche platforms
Third generation - Own platforms
Third generation - Own platforms
Size of the market
Dutch crowdfunding platforms
$2,7 billion (81% growth) in 2012Source: Massolution crowdfunding industry report 2012
Social causes largestSource: Massolution crowdfunding industry report 2012
Different typesBron: Massolution crowdfunding industry report 2012
CrowdfundingReturn on Involvement
ROI: Return on Involvement
Successful cases
Clear goal
Sense of urgency
Know your audience and make them happy
Involve your fans
Communication plan
It’s a lot of work!
Clear goalAuthenticityCreate urgencyInvolve your fansDedicated teamGood rewardsWorkd hardSuccessful crowdfunding
Gift pyramidMajor donorsRegular donationsCrowdfunding
Ronald Kleverlaanronald@webclusive.com@kleverlaanLet’s talk crowdfunding!06 - 28254452http://slideshare.net/kleverlaan
First friday fundraisers - Crowdfunding
First friday fundraisers - Crowdfunding
First friday fundraisers - Crowdfunding
First friday fundraisers - Crowdfunding
First friday fundraisers - Crowdfunding
First friday fundraisers - Crowdfunding
First friday fundraisers - Crowdfunding
First friday fundraisers - Crowdfunding
First friday fundraisers - Crowdfunding
First friday fundraisers - Crowdfunding
First friday fundraisers - Crowdfunding
First friday fundraisers - Crowdfunding
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First friday fundraisers - Crowdfunding

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Introduction into crowdfunding at First friday fundraisers event in Amsterdam

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First friday fundraisers - Crowdfunding

  1. 1. Let’s talk crowdfunding!
  2. 2. Ronald KleverlaanCrowdfunding promoterFounder Crowdfunding Roundtable NL &co-founder European Crowdfunding Network@kleverlaanFull-service crowdfunding technology partnerwww.webclusive.com
  3. 3. WEBclusive - Crowdfunding specialistFull-service crowdfunding technology partner750 crowdfunding campaigns(75% of all campaigns in the Netherlands)full-service crowdfunding partner(Strategic & legal support and software)Specialised crowdfunding software(Accenture Innovation Award 2012)
  4. 4. Less structural donorspeople are not interested inorganisations but in projectsPublic trend for transparancyLess subsidies available“Bel me niet” - registerAgeing donorsCurrent problems NGOs
  5. 5. CrowdfundingCrowdfunding
  6. 6. Crowdfunding=Community Funding
  7. 7. First generation - Campaigns
  8. 8. Second generation - Niche platforms
  9. 9. Second generation - Niche platforms
  10. 10. Third generation - Own platforms
  11. 11. Third generation - Own platforms
  12. 12. Size of the market
  13. 13. Dutch crowdfunding platforms
  14. 14. $2,7 billion (81% growth) in 2012Source: Massolution crowdfunding industry report 2012
  15. 15. Social causes largestSource: Massolution crowdfunding industry report 2012
  16. 16. Different typesBron: Massolution crowdfunding industry report 2012
  17. 17. CrowdfundingReturn on Involvement
  18. 18. ROI: Return on Involvement
  19. 19. Successful cases
  20. 20. Clear goal
  21. 21. Sense of urgency
  22. 22. Know your audience and make them happy
  23. 23. Involve your fans
  24. 24. Communication plan
  25. 25. It’s a lot of work!
  26. 26. Clear goalAuthenticityCreate urgencyInvolve your fansDedicated teamGood rewardsWorkd hardSuccessful crowdfunding
  27. 27. Gift pyramidMajor donorsRegular donationsCrowdfunding
  28. 28. Ronald Kleverlaanronald@webclusive.com@kleverlaanLet’s talk crowdfunding!06 - 28254452http://slideshare.net/kleverlaan
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